Concentrated or sweetened milk and cream market in Georgia

Earlier Report Observations

Between 2018 and 2021, the market volume for concentrated or sweetened milk and cream in Georgia contracted from 10 830 t to 8 836 t. This period of decline coincided with a sustained increase in consumer health awareness and a growing preference for products with lower sugar content, which reduced demand for conventional sweetened varieties.

A sharp reversal occurred in 2022, with the market volume surging to 11 865 t and climbing further to 12 371 t in 2023. This growth was propelled by significant product innovation, notably the launch of new flavored offerings like a sweet potato variant in tube packaging by a major industry player, and the accelerated adoption of online sales channels which broadened market access.

Production concentrated or sweetened milk and cream in Georgia

In kind, 2017-2020, t

Top producers of concentrated or sweetened milk and cream, 2017-2020

World map of production of concentrated or sweetened milk and cream, 2017-2020

Georgia's production of concentrated or sweetened milk and cream has grown for the third year in a row. In 2020, the country produced 130.2 tons, showing a modest 4.2% increase compared to 2019. Looking at the period from 2017 to 2020, production rose by 11.2%, which translates to an average annual growth rate of 3.6%.

Annual dynamics of production in Georgia in kind, 2017-2020, t

Exports concentrated or sweetened milk and cream from Georgia

Exports in kind, t

The market showed an unstable trend over the observed period. Exports reached their lowest point in 2018 at 135 tons, with the largest decline that year at 84.3%. In 2019, exports rebounded sharply, recording the largest increase of 163.6%. By 2020, cross-border shipments of concentrated or sweetened milk and cream from Georgia amounted to 323 tons, marking a limited decrease of 9.3% compared to 2019. The peak occurred in 2017, resulting in a 6.4-fold swing between the highest and lowest points.

Annual dynamics of product's exports from Georgia in kind, 2017-2020, t

From 2017 to 2020, Armenia and Kazakhstan were the main destinations for Georgia's exports in kind, jointly accounting for 99.1% of total flows. The remaining share was distributed among other markets.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Georgia in kind, 2017-2020

Exports in value, K $ US

Market behavior was volatile during these years. Exports bottomed out in 2018 at 612 thousand US dollars, with the largest decline that year at 71.7%. In 2019, exports saw the largest increase of 25.4%. In 2020, Georgia exported 739 thousand US dollars worth of concentrated or sweetened milk and cream, corresponding to a modest loss of 3.7% compared to the previous year. The peak was in 2017, showing a 3.5-fold difference between the highest and lowest values.

Annual dynamics of product's exports from Georgia in value, 2017-2020, K $ US

Between 2017 and 2020, Armenia and Kazakhstan remained the key destinations for Georgia's exports in value terms, jointly taking 91.5% of total flows. Other partners were much less significant individually.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Georgia in value, 2017-2020

Imports concentrated or sweetened milk and cream to Georgia

Imports in kind, t

Georgia's import volume of concentrated or sweetened milk and cream declined for the third consecutive year. In 2020, imports stood at 10 033 tons, reflecting a small decrease of 2.2% compared to 2019. Over the period from 2017 to 2020, imports decreased by 20.1%, with a compound annual growth rate of -7.2%.

Annual dynamics of product's imports to Georgia in kind, 2017-2020, t

Throughout 2017 to 2020, Ukraine, Belarus, and France formed the key group of partners for Georgia's imports in kind of concentrated or sweetened milk and cream. Ukraine accounted for 30.9% of imports, Belarus for 16.6%, and France for 9.8%, jointly representing 57.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Georgia in kind, 2017-2020

Imports in value, K $ US

Georgia's imports of concentrated or sweetened milk and cream in value terms increased for the second consecutive year. In 2020, imports were recorded at 23 195 thousand US dollars, corresponding to a limited advance of 8.7% compared to 2019. The minimum value was recorded in 2018 at 19 213 thousand US dollars, with the largest decline that year at 21.3%. In 2019, imports saw the largest increase of 11.1%. Between 2017 and 2020, overall imports decreased by 4.9%, equating to an annualized rate of -1.7%.

Annual dynamics of product's imports to Georgia in value, 2017-2020, K $ US

From 2017 to 2020, three principal markets — Ukraine, Belarus, and France — together accounted for 55.7% of total imports in value terms of concentrated or sweetened milk and cream to Georgia.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Georgia in value, 2017-2020