Coffee extracts and coffee-based preparations market in Romania

Earlier Report Observations

The market for coffee extracts and coffee-based preparations in Romania demonstrated steady value growth from 2020 to 2024, rising from 70.5 million to 98.7 million USD, even as physical volume saw fluctuations. This expansion was driven by the entry of new players, notably the launch of the ENERGY COFFEE line in 2020, which responded to demand for flavor diversification in ready-to-drink coffee. The COVID-19 pandemic accelerated a shift toward at-home consumption, boosting demand for capsules and bean coffee, while a broader consumer trend toward premium, functional, and healthier products further supported market value.

By 2023, global coffee price increases, fueled by rising demand and tightening stocks, pressured the local market. This led to a contraction in physical market volume while the market's monetary value continued to climb due to higher unit prices. Consumers became more value-conscious, yet sustained interest in quality and specialty products prompted retailers and brands to diversify offerings through events like large coffee fairs and to invest in sustainable packaging solutions, aligning with growing environmental concerns.

Throughout the period, long-term trends such as the expansion of coffee shop chains, the growth of the ready-to-drink segment, and a strong focus on supply chain sustainability shaped the market. Continuous product innovation, including new flavor launches and adaptations for vegan and alternative diets, alongside investments in digital and omnichannel retail strategies, helped maintain market dynamism despite external pressures from global commodity markets and climate-related supply challenges.

Production coffee extracts and coffee-based preparations in Romania

In value, 2017-2020, K $ US

Annual dynamics of production in Romania in value, 2017-2020, K $ US

In kind, 2017-2020, t

Annual dynamics of production in Romania in kind, 2017-2020, t

Exports coffee extracts and coffee-based preparations from Romania

Exports in kind, t

Romania's exports of coffee extracts and coffee-based preparations have been declining for three years in a row. In 2020, the country shipped 901 tonnes of these products, marking a sharp year-on-year drop of 54.1%. Looking at the period from 2017 to 2020, exports fell by 78.4%, which translates to an average annual decline of 40.0%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, t

From 2017 to 2020, Serbia, Italy, and Iran were the top destinations for Romania's coffee extracts and coffee-based preparations exports in volume terms. Serbia accounted for 53.9% of exports, Italy for 10.9%, and Iran for 8.9%, together making up 73.7% of the total.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

Romania's coffee extracts and coffee-based preparations exports in value terms have decreased for two consecutive years. In 2020, exports totaled 4 498 thousand US dollars, down 52.3% compared to the previous year. Between 2017 and 2020, exports declined by 67.9%, equivalent to an annualized rate of 31.5%. The peak value was recorded in 2018 at 14 811 thousand US dollars, which also saw the largest increase of 5.6% that year.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

During 2017–2020, Serbia, Italy, and Greece were the key markets for Romania's coffee extracts and coffee-based preparations exports in value terms. Serbia represented 35.9% of exports, Italy 16.4%, and Greece 5.6%, collectively accounting for 58.0% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports coffee extracts and coffee-based preparations to Romania

Imports in kind, t

Romania's imports of coffee extracts and coffee-based preparations have been rising for three consecutive years. In 2020, the country imported 13 236 tonnes, showing a 12.0% increase over the past year. From 2017 to 2020, imports grew by 46.5%, with an average annual growth rate of 13.6%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, t

From 2017 to 2020, Czechia, Hungary, and Poland were the leading sources for Romania's imports of coffee extracts and coffee-based preparations in volume terms. Czechia supplied 26.8% of imports, Hungary 17.7%, and Poland 9.7%, together making up 54.2% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

Romania's imports of coffee extracts and coffee-based preparations in value terms have increased for three years in a row. In 2020, imports reached 61 721 thousand US dollars, reflecting a solid 10.3% rise compared to the previous year. Over the period from 2017 to 2020, imports grew by 14.4%, with an average annual growth rate of 4.6%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

Between 2017 and 2020, Romania's imports of coffee extracts and coffee-based preparations in value terms were distributed across multiple countries. Czechia accounted for 22.5% of imports, Germany for 14.5%, and Poland for 11.6%, jointly representing 48.6% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020