Cocoa-free sugar confectionery market in Finland

Earlier Report Observations

The Finnish cocoa-free sugar confectionery market demonstrated consistent growth in both volume and value between 2018 and 2024. The physical market volume increased from 43 444 t to 49 772 t, while its monetary value rose from 207.4 million $ US to 270.0 million $ US, reaching a peak of 277.7 million $ US in 2023.

A significant driver of growth in 2023 was the launch of innovative products, notably Fazer Group's pilot of the grain-based 'Taste the Future' confectionery bar. Positive consumer reception of this cocoa-free bar, which uses local oats and rye, encouraged further development and expanded the available product range, stimulating market demand.

Market volume stabilized at a high level in 2024, supported by continued product development and strong consumer trends favoring wellbeing, environmental sustainability, and individuality. These preferences increased interest in cocoa-free options. Additionally, regulatory factors, including an EU deforestation regulation and an announced VAT increase on confectionery to 25.5% in 2025, began influencing market conditions and future expectations.

Production cocoa-free sugar confectionery in Finland

In value, 2017-2020, M $ US

In 2018, Finland's output of cocoa-free sugar confectionery reached its peak value of 165.8 million US dollars. This was followed by a decline to 154.1 million US dollars in 2019, representing a 7.0% drop. In 2020, production recovered slightly to 162.4 million US dollars, still showing a moderate 7.0% decrease compared to 2019.

Annual dynamics of production in Finland in value, 2017-2020, M $ US

In kind, 2017-2020, t

Top producers of cocoa-free sugar confectionery, 2017-2020

World map of production of cocoa-free sugar confectionery, 2017-2020

Finland's production of cocoa-free sugar confectionery remained stable in 2020 at 33 298 tonnes, showing virtually no change from the previous year. Over the period from 2017 to 2020, production grew by 2.3%, which translates to an average annual growth rate of 0.8%.

Annual dynamics of production in Finland in kind, 2017-2020, t

Exports cocoa-free sugar confectionery from Finland

Exports in kind, t

Finland's exports of cocoa-free sugar confectionery reached their lowest point in 2019 at 7 115 tonnes, marking a significant decline of 32.5%. However, in 2020, exports rebounded sharply to 11 572 tonnes, representing a substantial 62.6% increase compared to 2019. From 2017 to 2020, overall exports grew by 12.8%, with an annualized growth rate of 4.1%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

Between 2017 and 2020, Sweden, Denmark, and Germany were the main destinations for Finland's cocoa-free sugar confectionery exports in volume terms. Sweden accounted for 57.0% of exports, Denmark for 12.2%, and Germany for 5.4%. Together, these three countries absorbed 74.6% of Finland's total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

Finland's exports of cocoa-free sugar confectionery in value terms have been growing for three consecutive years. In 2020, exports reached 40.286 million US dollars, which is 2.1% higher than the previous year. Over the period from 2017 to 2020, exports increased by 11%, equating to an annualized growth rate of 3.5%.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

From 2017 to 2020, Sweden, Denmark, and Germany led as the top buyers of Finland's cocoa-free sugar confectionery in value terms. Sweden accounted for 46.7% of exports, Denmark for 12.6%, and Germany for 7.2%. Their combined share reached 66.5% of Finland's total exports in value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports cocoa-free sugar confectionery to Finland

Imports in kind, t

Finland's imports of cocoa-free sugar confectionery in volume terms showed noticeable fluctuations between 2017 and 2020. Imports hit their lowest point in 2019 at 13 457 tonnes, representing a 37.2% decline. In 2020, imports surged to 24 471 tonnes, an 81.8% increase compared to 2019. The difference between the peak in 2020 and the low in 2019 was 1.8-fold.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

Over the period 2017–2020, the Netherlands, Denmark, and Slovakia were the largest suppliers of cocoa-free sugar confectionery to Finland in volume terms, though none dominated the market. The Netherlands accounted for 15.7% of imports, Denmark for 15.6%, and Slovakia for 14.3%. Together, these three countries made up 45.5% of total imports, with a diverse range of smaller partners contributing the remainder.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

In 2018, Finland's imports of cocoa-free sugar confectionery in value terms were at their lowest, totaling 79.156 million US dollars. This was followed by a significant increase in 2019 to 88.903 million US dollars, marking a 12.3% rise. In 2020, imports decreased slightly to 86.200 million US dollars, a 3.0% drop compared to 2019. Overall, from 2017 to 2020, imports grew by 6.3%, with an average annual growth rate of 2.1%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

Between 2017 and 2020, Finland's imports of cocoa-free sugar confectionery in value terms were highly diversified. Sweden accounted for 15.3% of imports, Denmark for 15.1%, and the Netherlands for 14.0%. Together, these three countries represented only 44.4% of total imports, with a long tail of smaller markets making up the remaining 55.6%.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020