Market research

Christmas festivity articles market in Germany

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The market for Christmas festivity articles in Germany began the period at 126.5 million US dollars in 2018. That year, retailers started planning their holiday inventories as early as April to better meet demand, and a focus on enhancing customer experience through product and packaging design coincided with rising online search volumes and sales in the autumn peak. Market volume then declined to 112.4 million US dollars in 2019, recovered to 123.7 million US dollars in 2020, and reached a high of 160.6 million US dollars in 2021.

In 2022, the market size moderated to 152.3 million US dollars. The broader German retail sector reported Christmas sales of 119.1 billion euros for November and December, but the non-food segment saw a long-term decrease in incremental sales. During this period, the steady growth of e-commerce, led by major foreign platforms, continued to reshape shopping channels and consumer behavior.

A pronounced drop to 102.1 million US dollars occurred in 2023. By 2024, the market rebounded to 128.1 million US dollars. That year, consumer trends shifted noticeably towards sustainability and minimalism, boosting the popularity of hand-made items and second-hand gifts. Despite economic uncertainty, 40% of consumers planned higher holiday spending, with Generation X showing the greatest willingness to spend. Online commerce solidified its role, capturing an estimated 17.7% of Christmas retail turnover.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Germany
  1. 5.1.1. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Germany in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Germany by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Germany in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Germany by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Germany, 2018-2024, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Germany by countries, 2018-2024, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Germany in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Germany by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Germany in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Germany by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Germany, 2018-2024, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Germany by countries, 2018-2024, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Germany in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Germany by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Germany in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Germany by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Germany, 2018-2024, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Germany by countries, 2018-2024, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Germany in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Germany by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Germany in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Germany by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Germany, 2018-2024, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Germany by countries, 2018-2024, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production Christmas festivity articles in Germany

In value, 2017-2020, K $ US

In 2019, Germany's output of Christmas festivity articles reached its peak value of 24 588 K $ US. In 2020, production contracted by 2.9% to 23 878 K $ US. The largest annual increase occurred in 2019, when output grew by 3.9%.

Annual dynamics of production in Germany in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	3.9%	(2.9%)	-

Source: SHEV.io

Exports Christmas festivity articles from Germany

Exports in kind, t

Germany's exports of Christmas festivity articles peaked in 2019 at 5 050 t, but fell to 4 117 t in 2020, marking an 18.5% decline from the previous year. The lowest export volume was recorded in 2018 at 3 961 t. Over the period from 2017 to 2020, exports decreased by 3.9%, averaging an annual decline of 1.3%. The largest annual increase occurred in 2019, with exports rising by 27.5%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(7.5%)	27.5%	(18.5%)	(1.3%)

Source: SHEV.io

From 2017 to 2020, Germany's exports of Christmas festivity articles were not concentrated among a few key destinations. Austria accounted for 19.0% of exports, Poland for 15.5%, and France for 9.8%, with these three countries together making up just 44.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Germany in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Germany's exports of Christmas festivity articles reached their highest value in 2019 at 72.0 M $ US. In 2020, exports fell by 11.3% to 63.9 M $ US. The largest annual increase occurred in 2019, with exports growing by 11.0%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.0%	11.0%	(11.3%)	(0.5%)

Source: SHEV.io

From 2017 to 2020, Germany's exports of Christmas festivity articles in value terms were distributed across multiple countries without a single dominant partner. Austria accounted for 18.1% of export value, the United States for 15.3%, and Switzerland for 10.3%, with these three together representing just 43.6% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Germany in value, 2017-2020

Source: SHEV.io

Imports Christmas festivity articles to Germany

Imports in kind, t

Germany's imports of Christmas festivity articles increased for the third consecutive year in 2020, reaching 20 712 t, a modest rise of 6.4% from the previous year. Over the period from 2017 to 2020, imports grew by 21.5%, averaging an annual increase of 6.7%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	3.2%	10.6%	6.4%	6.7%

Source: SHEV.io

From 2017 to 2020, China and the Netherlands were the main sources for Germany's imports of Christmas festivity articles in kind, jointly accounting for 86.7% of total import flows, while the remaining share was distributed among other markets.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Germany in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Germany's imports of Christmas festivity articles in value terms peaked in 2018 at 167.7 M $ US. In 2020, imports stood at 163.7 M $ US, up by 2.4% from the previous year. Over the period from 2017 to 2020, imports increased by 14.1%, averaging an annual growth of 4.5%. The largest annual increase occurred in 2018, with imports rising by 16.9%, while the largest decline was in 2019, when imports fell by 4.7%.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	16.9%	(4.7%)	2.4%	4.5%

Source: SHEV.io

From 2017 to 2020, China and the Netherlands consistently accounted for 82.3% of Germany's total import value for Christmas festivity articles, indicating a high degree of concentration, with the remaining share spread across a long tail of smaller markets.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Germany in value, 2017-2020

Source: SHEV.io