Chicken meat and offal market in Norway

Earlier Report Observations

The Norwegian chicken meat market expanded significantly from 2018 to 2021, with volume rising from 89.7 to 106.0 thousand tonnes. This growth was primarily driven by a sustained consumer shift towards chicken, supported by official dietary guidelines promoting it as a healthier, leaner alternative to red meat. Per capita consumption increased notably, and this preference shift, especially among younger consumers, provided a strong demand foundation for the market.

The market experienced periods of stabilization in 2020 and 2022, with volumes around 97.4 and 105.5 thousand tonnes respectively. The COVID-19 pandemic initially influenced meat consumption patterns, while in 2022, significant cost pressures from high energy and feed prices affected the market. New waste management regulations effective from January 2023 began introducing operational considerations for packaging and logistics within the supply chain.

Market volume reached 107.0 thousand tonnes in 2023, as chicken consumption remained stable against a backdrop of declining overall meat intake in Norway. Continued focus on sustainability, animal welfare, and environmental compliance, alongside the ongoing adaptation to waste handling rules, shaped the market's development during this period.

Production chicken meat and offal in Norway

In kind, 2018-2021, K t

Top producers of chicken meat and offal, 2018-2021

World map of production of chicken meat and offal, 2018-2021

In 2021, Norway produced 106.0 thousand tonnes of chicken meat and offal, marking an 8.0% increase from the previous year. Looking at the period from 2018 to 2021, production grew by 17.9%, which translates to an average annual growth rate of 5.6%. The most significant production decline occurred in 2020, with a drop of 0.4%, while the largest increase was recorded in 2019, at 9.6%.

Annual dynamics of production in Norway in kind, 2018-2021, K t

Exports chicken meat and offal from Norway

Exports in kind, t

Following two years of growth, Norway's exports of chicken meat and offal declined in 2021. The country exported 1 356 tonnes that year, representing a sharp decrease of 23.7% compared to 2020. Over the 2018-2021 period, exports overall increased by 54.4%, with a compound annual growth rate of 15.6%. The peak export volume was reached in 2020 at 1 776 tonnes, which also saw the largest annual increase of 53.5%.

Annual dynamics of product's exports from Norway in kind, 2018-2021, t

From 2018 to 2021, Denmark remained the top buyer of Norwegian chicken meat and offal, accounting for 68.3% of exports by volume. Spain followed with 9.4%, and Hong Kong with 7.9%. Together, these three markets represented 85.6% of Norway's total exports in this category.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Norway in kind, 2018-2021

Exports in value, K $ US

Norway's chicken meat and offal exports in value terms grew for the third consecutive year in 2021, reaching 8 845 thousand US dollars. This marked a dramatic rise of 27.4% from the previous year. Over the 2018-2021 period, export value increased by 57.2%, with a compound annual growth rate of 16.3%.

Annual dynamics of product's exports from Norway in value, 2018-2021, K $ US

Between 2018 and 2021, Denmark dominated Norway's chicken meat and offal exports in value terms, representing 88.4% of the total. Other markets contributed smaller shares, forming a long tail of minor trading partners.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Norway in value, 2018-2021

Imports chicken meat and offal to Norway

Imports in kind, t

Norway's imports of chicken meat and offal continued to rise for the third year in a row in 2021, reaching 1 277 tonnes. This represented a strong increase of 23.9% compared to 2020. Over the 2018-2021 period, import volume grew by 105.5%, with a compound annual growth rate of 27.1%.

Annual dynamics of product's imports to Norway in kind, 2018-2021, t

From 2018 to 2021, Denmark was the leading source for Norway's chicken meat and offal imports by volume, accounting for 56.4%. Latvia contributed 8.6%, and Italy 7.6%. Together, these three countries supplied 72.5% of Norway's total imports in this category.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Norway in kind, 2018-2021

Imports in value, K $ US

Norway's imports of chicken meat and offal in value terms increased for the third consecutive year in 2021, totaling approximately 3 874 thousand US dollars. This reflected a steep improvement of 53.6% from the previous year. Over the 2018-2021 period, import value rose by 104.5%, with a compound annual growth rate of 26.9%.

Annual dynamics of product's imports to Norway in value, 2018-2021, K $ US

Between 2018 and 2021, Denmark was the primary source for Norway's chicken meat and offal imports in value terms, representing 54.5%. Sweden accounted for 10.5%, and Latvia for 7.1%. Collectively, these three countries made up 72.0% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Norway in value, 2018-2021