Market research

Cereal germ market in Canada

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The Canadian cereal germ market volume showed variability from 2018 to 2023, beginning at 484.4 thousand tonnes and rising to 553.4 thousand tonnes. After a minor contraction in 2019, the market expanded through 2020 and saw a significant surge in 2021, followed by a moderation in 2022 and renewed growth in 2023.

The market's increase to 553.4 thousand tonnes in 2023 coincided with a drop in imports to 9.2 thousand tonnes, continuing a multi-year trend of declining foreign supply. This period also saw international product innovation, such as new launches containing malted rye and corn malt, which helped stimulate demand. The broader category of whole, rolled, flaked or ground cereal germ excluding wheat reported substantial value growth, indicating underlying market expansion.

In 2024, the Canadian Food Inspection Agency published the Feeds Regulations, 2024, updating compliance and labeling rules for feed ingredients including cereal grains. Cereals Canada introduced new cereal varieties with improved agronomic traits for the growing season and reported on export diversification efforts. Concurrently, inflation influenced ready-to-eat cereal prices, affecting consumer behavior and industry marketing strategies.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Canada
  1. 5.1.1. Annual dynamics of production in Canada in kind, 2018-2023, K t
  2. 5.1.2. Annual dynamics of production in Canada in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Canada in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Canada by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Canada in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Canada by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Canada, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Canada by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Canada in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Canada by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Canada in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Canada by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Canada, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Canada by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Canada in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Canada by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Canada in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Canada by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Canada, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Canada by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Canada in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Canada by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Canada in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Canada by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Canada, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Canada by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production cereal germ in Canada

In kind, 2017-2020, K t

Canada ranked 10th globally in cereal germ production from 2017 to 2020.

Top producers of cereal germ, 2017-2020

Source: SHEV.io

World map of production of cereal germ, 2017-2020

Source: SHEV.io

In 2020, Canada produced 519.1 thousand tons of cereal germ, marking a moderate increase of 4.8% compared to 2019. Over the 2017-2020 period, production rose by 6.8%, with an average annual growth rate of 2.2%. The largest decline occurred in 2019, at 1.3%.

Annual dynamics of production in Canada in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	3.2%	(1.3%)	4.8%	2.2%

Source: SHEV.io

Exports cereal germ from Canada

Exports in kind, t

Canada exported 27 481 tons of cereal germ in 2020, representing a significant decline of 23.0% from the previous year. From 2017 to 2020, exports decreased by 16.3%, with an average annual decline of 5.7%. The peak was in 2019 at 35 696 tons, which also saw the largest increase of 17.0%.

Annual dynamics of product's exports from Canada in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(7.0%)	17.0%	(23.0%)	(5.7%)

Source: SHEV.io

From 2017 to 2020, the United States was overwhelmingly the primary destination for Canada's cereal germ exports, accounting for 100.0% of total shipments.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Canada in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Canada's cereal germ exports increased for the second consecutive year in 2020, reaching 11 520 thousand US dollars, up 11.0% from 2019. However, between 2017 and 2020, exports overall decreased by 7.7%, equivalent to an average annual decline of 2.6%. The lowest value was recorded in 2018 at 10 255 thousand US dollars, which also experienced the largest decline of 17.8%.

Annual dynamics of product's exports from Canada in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(17.8%)	1.2%	11.0%	(2.6%)

Source: SHEV.io

Throughout 2017-2020, the United States dominated the geographical structure of Canada's cereal germ exports in value terms, with a share of 100.0% of total flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Canada in value, 2017-2020

Source: SHEV.io

Imports cereal germ to Canada

Imports in kind, t

The data shows irregular changes, indicating a volatile market environment. Imports reached their lowest point in 2017 and peaked in 2019, with a 525-fold difference between these years. In 2020, Canada imported 13 071 tons of cereal germ, a decrease of 21.9% from the previous year. The maximum volume was in 2019 at 16 740 tons, while the largest increase occurred in 2018 at 41 608.5%.

Annual dynamics of product's imports to Canada in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	41 608.5%	25.9%	(21.9%)	642.9%

Source: SHEV.io

From 2017 to 2020, the United States was nearly the exclusive supplier of cereal germ to Canada, representing 96.7% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Canada in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

After two years of growth, Canada's cereal germ imports declined in 2020, totaling approximately 2 789 thousand US dollars, a drop of 14.7% compared to 2019. Over the 2017-2020 period, imports increased by 9.5%, with an average annual growth rate of 3.1%. The highest value was recorded in 2019 at 3 268 thousand US dollars, which also saw the largest increase of 16.9%.

Annual dynamics of product's imports to Canada in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	9.8%	16.9%	(14.7%)	3.1%

Source: SHEV.io

From 2017 to 2020, the geographical pattern of imports in value terms highlighted a strong reliance on the United States, which accounted for 93.4% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Canada in value, 2017-2020

Source: SHEV.io