Cereal germ market in Americas

Earlier Report Observations

From 2018 to 2023, the cereal germ market volume in the Americas showed considerable fluctuations. It dropped sharply in 2019 to 4 417 thousand tons from 5 425 thousand tons the prior year, marking an 18.6% decline. Over the following years, volume gradually recovered with variations, reaching 4 752 thousand tons in 2023, yet remained below the 2018 peak.

Market volume stabilized in 2023 with a modest 0.6% increase, while the market value jumped 14.2% to 6 620 million US dollars. This value growth was supported by product innovations like Bob's Red Mill's protein oats and General Mills' Cheerios Protein launch, which catered to rising demand for healthier, protein-rich breakfast options. Additionally, the FDA's updated nutrition labeling requirements for added sugars, effective in 2024, prompted manufacturers to reformulate products, contributing to a shift toward premium offerings.

Corporate restructuring, including Kellogg Co's split into two separate companies in 2023, and the emergence of new segments such as plant-based, sugar-free cereals reflect evolving competitive dynamics and consumer preferences. The dominance of supermarkets and hypermarkets as key distribution channels ensured wide product availability, supporting market resilience.

Production cereal germ in Americas

In kind, 2017-2020, K t

Top producers of cereal germ, 2017-2020

World map of production of cereal germ, 2017-2020

In 2019, cereal germ production in the Americas reached its lowest point at 4 426 K t. The following year, in 2020, output increased slightly to 4 524 K t, marking a modest year-over-year gain of 2.2%. Looking at the broader period from 2017 to 2020, production declined by 14.7%, which translates to an annualized decrease of 5.2%. The peak was recorded in 2018 at 5 435 K t, with the largest increase that year at 2.5%. Conversely, the most significant drop occurred in 2019, when production fell by 18.6%.

Annual dynamics of production in Americas in kind, 2017-2020, K t

In value, 2017-2020, M $ US

After two years of contraction, cereal germ production in the Americas rebounded in value terms. In 2020, the output was valued at 5 011 M $ US, representing a 7.6% increase compared to 2019. Over the period from 2017 to 2020, however, production value decreased by 19.7%, equating to an annualized decline of 7.0%. The lowest value was recorded in 2019 at 4 656 M $ US, with the largest decline occurring in 2018 at 15.5%.

Annual dynamics of production in Americas in value, 2017-2020, M $ US

Exports cereal germ from Americas

Exports in kind, t

Following a two-year decline, the volume of cereal germ exports from the Americas increased in 2020. Exports amounted to 10 488 t, which is 6.0% higher than the previous year. The lowest point was in 2019 at 9 894 t, with the largest decline that year at 6.7%.

Annual dynamics of product's exports from Americas in kind, 2017-2020, t

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Americas in kind, 2017-2020

Exports in value, K $ US

Cereal germ exports from the Americas grew for the second consecutive year in value terms. In 2020, exports totaled 11 617 K $ US, showing a strong year-over-year increase of 11.6%. Over the period from 2017 to 2020, however, exports decreased by 7.6%, with an annualized decline of 2.6%. The minimum value was recorded in 2018 at 10 293 K $ US, when exports saw their largest drop of 18.1%.

Annual dynamics of product's exports from Americas in value, 2017-2020, K $ US

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Americas in value, 2017-2020

Imports cereal germ to Americas

Imports in kind, t

After two years of decline, cereal germ import volumes in the Americas rose in 2020. Imports amounted to 1 378 t, up by 27.1% compared to the previous year. From 2017 to 2020, imports decreased by 47.1%, equating to an annualized decline of 19.1%. The lowest volume was in 2019 at 1 084 t, with the largest decline occurring in 2018 at 56.3%.

Annual dynamics of product's imports to Americas in kind, 2017-2020, t

Between 2017 and 2020, the top sources for cereal germ imports to the Americas in volume terms were India, accounting for 1.3% of imports, France at 0.8%, and Kenya at 0.7%. Together, these three countries represented 2.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Americas in kind, 2017-2020

Imports in value, K $ US

After two years of growth, the value of cereal germ imports to the Americas declined in 2020. Imports totaled 3 813 K $ US, down by 14.2% from the previous year. Over the period from 2017 to 2020, imports increased by 11.2%, with an annualized growth rate of 3.6%. The peak was in 2019 at 4 443 K $ US, with the largest increase recorded in 2018 at 14.5%.

Annual dynamics of product's imports to Americas in value, 2017-2020, K $ US

From 2017 to 2020, the leading sources for cereal germ imports to the Americas in value terms were France, which accounted for 7.4% of imports, India at 3.1%, and Turkey at 0.7%. Collectively, these three countries made up 11.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Americas in value, 2017-2020