Alcoholic beer market in Togo

Earlier Report Observations

From 2018 to 2020, the alcoholic beer market in Togo grew from 58.1 M l to 66.4 M l. This expansion was supported by the entry of a new producer, Société Nouvelle de Boissons, and the rising popularity of local sorghum-based beer Tchoukoutou, which attracted consumers with its cultural relevance and affordability. Production increased from 69.0 M l to 80.0 M l, catering to growing domestic demand.

Market volume jumped sharply to 101.8 M l in 2021, driven by the launch of new products such as Booster Téquila by Brasserie BB and One Beer in six flavors by Soka Distribution, which diversified the offering and stimulated consumption. Volume then stabilized around 103 M l in 2022-2023, while Brasserie BB invested heavily in production capacity and continued to introduce novelties like World Cola and Youki Orange. In 2023, price increases due to higher raw material costs, fuel prices, and taxes, including fiscal marking, led to a rise in market value to 86.4 M $ US.

Production alcoholic beer in Togo

In kind, 2017-2020, K l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

In 2020, Togo produced 80,000 kiloliters of alcoholic beer, marking a solid year-on-year increase of 15.9%. Over the period from 2017 to 2020, production grew by 19.4%, with a compound annual growth rate of 6.1%. The largest decline occurred in 2019, when production remained unchanged.

Annual dynamics of production in Togo in kind, 2017-2020, K l

In value, 2017-2020, K $ US

Togo's alcoholic beer production volume increased for the second consecutive year. In 2020, the output was valued at 70,783 thousand US dollars, reflecting a robust rise of 11.4% compared to 2019. From 2017 to 2020, production increased by 18%, with a compound annual growth rate of 5.7%. The minimum value was recorded in 2018 at 50,439 thousand US dollars, which also saw the largest decline of 15.9%. In contrast, the largest increase occurred in 2019, with a 26.0% rise.

Annual dynamics of production in Togo in value, 2017-2020, K $ US

Exports alcoholic beer from Togo

Exports in kind, K l

In 2020, alcoholic beer exports from Togo totaled 14,194 kiloliters, up by 60.8% compared to 2019. Between 2017 and 2020, exports increased by 38.2%, equating to an annualized growth rate of 11.4%. The minimum value was recorded in 2019 at 8,828 kiloliters, which also experienced the largest decline of 20.3%.

Annual dynamics of product's exports from Togo in kind, 2017-2020, K l

From 2017 to 2020, three main markets—Benin, Niger, and Mali—together absorbed 88.7% of Togo's total alcoholic beer exports in volume terms.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Togo in kind, 2017-2020

Exports in value, K $ US

Togo's alcoholic beer export volume increased for the second consecutive year. In 2020, exports totaled 12,559 thousand US dollars, indicating a 54.4% increase compared to 2019. Between 2017 and 2020, exports grew by 36.5%, with an annualized rate of 10.9%. The minimum value was recorded in 2018 at 8,099 thousand US dollars, which also saw the largest decline of 11.9%.

Annual dynamics of product's exports from Togo in value, 2017-2020, K $ US

From 2017 to 2020, three principal markets—Benin, Niger, and Mali—together accounted for 86.2% of Togo's total alcoholic beer exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Togo in value, 2017-2020

Imports alcoholic beer to Togo

Imports in kind, K l

There were noticeable fluctuations in market performance during the period. Import volumes reached their lowest point in 2018 and peaked in 2020, with a 2.6-fold difference between these years. In 2020, alcoholic beer imports into Togo amounted to 595 kiloliters, showing a robust gain of 23.8% compared to the previous year. The minimum value was recorded in 2018 at 227 kiloliters, which also experienced the largest decline of 61.1%. The largest increase occurred in 2019, with a 112.1% rise.

Annual dynamics of product's imports to Togo in kind, 2017-2020, K l

From 2017 to 2020, the primary suppliers of alcoholic beer to Togo were the Netherlands (33.2% of imports in volume), Ghana (11.9% of imports in volume), and Denmark (11.2% of imports in volume), jointly accounting for 56.3% of total imports in volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Togo in kind, 2017-2020

Imports in value, K $ US

Imported alcoholic beer volumes in Togo increased for the second consecutive year. In 2020, Togo imported a total of 359 thousand US dollars of alcoholic beer, showing no significant change compared to 2019. Between 2017 and 2020, imports increased by 8.3%, equating to an annualized growth rate of 2.7%. The minimum value was recorded in 2018 at 228 thousand US dollars, which also saw the largest decline of 31.1%. The largest increase occurred in 2019, with a 56.9% rise.

Annual dynamics of product's imports to Togo in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands (59.9% of imports in value), Belgium (7.6% of imports in value), and France (6.8% of imports in value) consistently remained the main sources for imports in value terms, together accounting for 74.4% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Togo in value, 2017-2020