Alcoholic beer market in Madagascar

Earlier Report Observations

In 2018, the alcoholic beer market in Madagascar stood at 155.2 million liters, dominated by the state-owned brewer STAR and its flagship brand THB. By 2020, market volume grew to 159.8 million liters, supported by the launch of craft beers like Apango and rising consumer curiosity for new flavors and locally sourced products.

This growth reversed in 2021 when the market contracted to 144.6 million liters following a substantial excise tax hike on beer, which raised final prices and reduced affordability. The decline continued into 2022, with volume falling to 135.8 million liters, reflecting the ongoing pressure from fiscal policy.

A partial recovery occurred in 2023 as market volume reached 140.3 million liters, driven by product innovation from STAR, including the launch of premium offerings like Gold in cans that emphasized local ingredients and a modern image.

Production alcoholic beer in Madagascar

In kind, 2017-2020, M l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

In 2020, Madagascar produced 160.0 million liters of alcoholic beer, representing a 5.3% increase compared to the previous year. Over the period from 2017 to 2020, production grew by 6.7%, with an average annual growth rate of 2.2%. The largest decline occurred in 2019, when production fell by 1.9%.

Annual dynamics of production in Madagascar in kind, 2017-2020, M l

In value, 2017-2020, M $ US

In 2020, the output of alcoholic beer in Madagascar was valued at 164.6 million US dollars, showing a significant increase of 33.3% from 2019. From 2017 to 2020, production value rose by 47.2%, with an average annual growth rate of 13.8%. The largest decrease was recorded in 2019, with a 7.0% drop.

Annual dynamics of production in Madagascar in value, 2017-2020, M $ US

Exports alcoholic beer from Madagascar

Exports in kind, K l

After two years of growth, Madagascar's alcoholic beer exports declined in 2020. The country exported 445.8 thousand liters, which was a 26.3% decrease year-on-year. Between 2017 and 2020, exports fell by 14.7%, equating to an average annual decline of 5.2%. The highest export volume was recorded in 2019 at 605.1 thousand liters, while the largest increase occurred in 2018 with a 9.3% rise.

Annual dynamics of product's exports from Madagascar in kind, 2017-2020, K l

From 2017 to 2020, France was the primary market for Madagascar's alcoholic beer exports, accounting for 89.0% of total export volume. Other destinations made up a smaller portion of the exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Madagascar in kind, 2017-2020

Exports in value, K $ US

Following two years of gains, alcoholic beer exports from Madagascar declined in 2020. Exports totaled 458.6 thousand US dollars, down 6.7% from the previous year. Over the 2017-2020 period, export value increased by 17.7%, with an average annual growth rate of 5.6%. The peak value was recorded in 2019 at 491.5 thousand US dollars, and the largest increase was in 2018 with a 25.6% rise.

Annual dynamics of product's exports from Madagascar in value, 2017-2020, K $ US

During 2017-2020, France remained the main market for Madagascar's alcoholic beer exports in value terms, holding an 88.6% share of total export flows. The remaining exports were distributed among various other destinations.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Madagascar in value, 2017-2020

Imports alcoholic beer to Madagascar

Imports in kind, K l

Madagascar's volume of alcoholic beer imports declined for the second consecutive year in 2020. Imports reached 244.5 thousand liters, a 60.3% decrease compared to 2019. From 2017 to 2020, imports fell by 68.2%, with an average annual decline of 31.7%. The highest import volume was in 2018 at 803.8 thousand liters, and the largest increase also occurred in 2018 with a 4.6% rise.

Annual dynamics of product's imports to Madagascar in kind, 2017-2020, K l

Between 2017 and 2020, France, Belgium, and the Netherlands were the top suppliers of alcoholic beer to Madagascar, accounting for 39.2%, 31.3%, and 26.6% of import volume, respectively. Together, they represented 97.2% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Madagascar in kind, 2017-2020

Imports in value, K $ US

Madagascar's alcoholic beer import value declined for the second year in a row in 2020. Imports totaled 202.8 thousand US dollars, marking a sharp drop of 63.9% from 2019. Over the 2017-2020 period, import value decreased by 69.9%, with an average annual decline of 33.0%. The peak value was recorded in 2018 at 708.2 thousand US dollars, and the largest increase was also in 2018 with a 5.1% rise.

Annual dynamics of product's imports to Madagascar in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands, France, and Belgium were the leading suppliers of alcoholic beer to Madagascar in value terms, with shares of 36.3%, 35.0%, and 25.1%, respectively. Their combined share reached 96.4% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Madagascar in value, 2017-2020