Market research

Alcoholic beer market in Bulgaria

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

Between 2018 and 2024, the Bulgarian alcoholic beer market saw its total volume gradually contract from 540.4 million liters to 498.6 million liters. The decline was not uniform, with a pronounced drop occurring in 2020 and a period of stabilization setting in by the end of the period.

This volume trend was shaped by shifting supply sources. Domestic production recovered after 2021, reaching 471.1 million liters in 2024, while imports fell sharply from 77.4 million liters in 2022 to just 32.7 million liters in 2024. The steep reduction in imported beer was a primary contributor to the overall decrease in market volume.

In contrast to the physical volume, the market's value in US dollars grew substantially from 2021 onward, rising from 269.1 million USD to 327.7 million USD in 2024. This divergence points to a market where higher prices or a consumer shift toward more premium products offset the decline in total liters sold.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Bulgaria
  1. 5.1.1. In kind, 2018-2024, M l
  2. 5.1.2. In value, 2018-2024, M $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, M l
  2. 5.2.2. In value, 2018-2024, M $ US
3. 5.3. Global production by Country, 2018-2023
  1. 5.3.1. Global Production by Country in kind
    1. 5.3.1.1. Annual dynamics of production by country in kind, 2018-2023, M l
    2. 5.3.1.2. Structure of production by countries in kind, 2018-2023
    3. 5.3.1.3. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K l
    1. 6.1.2.1. Annual dynamics of product's imports to Bulgaria in kind, 2018-2024, K l
    2. 6.1.2.2. Dynamics of product's imports in kind to Bulgaria by countries, 2018-2024, K l
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Bulgaria in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Bulgaria by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K l
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Bulgaria, 2018-2024, $ US/K l
    2. 6.1.4.2. Dynamics of average price of product's imports to Bulgaria by countries, 2018-2024, $ US/K l
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K l
    1. 6.2.2.1. Annual dynamics of product's imports to Bulgaria in kind, 2018-2024, K l
    2. 6.2.2.2. Dynamics of product's imports in kind to Bulgaria by countries, 2018-2024, K l
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Bulgaria in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Bulgaria by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K l
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Bulgaria, 2018-2024, $ US/K l
    2. 6.2.4.2. Dynamics of average price of product's imports to Bulgaria by countries, 2018-2024, $ US/K l
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K l
    1. 7.1.2.1. Annual dynamics of product's exports from Bulgaria in kind, 2018-2024, K l
    2. 7.1.2.2. Dynamics of product's exports in kind from Bulgaria by countries, 2018-2024, K l
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Bulgaria in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Bulgaria by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K l
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Bulgaria, 2018-2024, $ US/K l
    2. 7.1.4.2. Dynamics of average price of product's exports from Bulgaria by countries, 2018-2024, $ US/K l
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K l
    1. 7.2.2.1. Annual dynamics of product's exports from Bulgaria in kind, 2018-2024, K l
    2. 7.2.2.2. Dynamics of product's exports in kind from Bulgaria by countries, 2018-2024, K l
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Bulgaria in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Bulgaria by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K l
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Bulgaria, 2018-2024, $ US/K l
    2. 7.2.4.2. Dynamics of average price of product's exports from Bulgaria by countries, 2018-2024, $ US/K l
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K l
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K l
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production alcoholic beer in Bulgaria

In value, 2017-2020, M $ US

Bulgaria's alcoholic beer production declined for the second consecutive year. In 2020, output was valued at 209.9 million US dollars, marking a 10.1% reduction compared to 2019. Production decreased by 13.6% between 2017 and 2020, which translates to an annualized rate of 4.7%. The peak value was recorded in 2018 at 252.5 million US dollars, with the largest annual increase of 4.0% also occurring that year.

Annual dynamics of production in Bulgaria in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	4.0%	(7.6%)	(10.1%)	(4.7%)

Source: SHEV.io

In kind, 2017-2020, M l

Top producers of alcoholic beer, 2017-2020

Source: SHEV.io

World map of production of alcoholic beer, 2017-2020

Source: SHEV.io

Bulgaria's alcoholic beer production declined for the second consecutive year. In 2020, 451.9 million liters were produced, representing a 6.0% decrease from the previous year. Between 2017 and 2020, production fell by 6.9%, equating to an annualized decline of 2.3%. The highest volume was recorded in 2018 at 497.6 million liters, with the largest annual increase of 2.6% also occurring in that year.

Annual dynamics of production in Bulgaria in kind, 2017-2020, M l

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.6%	(3.4%)	(6.0%)	(2.3%)

Source: SHEV.io

Exports alcoholic beer from Bulgaria

Exports in kind, K l

In 2020, alcoholic beer exports from Bulgaria reached 19 717 thousand liters, showing a modest gain of 6.3% compared to 2019. Between 2017 and 2020, exports increased by 49.8%, which corresponds to an annualized growth rate of 14.4%. The largest decline was recorded in 2019 at 0.6%, while the largest increase occurred in 2018 with a 41.7% rise.

Annual dynamics of product's exports from Bulgaria in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	41.7%	(0.6%)	6.3%	14.4%

Source: SHEV.io

From 2017 to 2020, the leading destinations for Bulgaria's alcoholic beer exports in volume were Italy, accounting for 44.1% of exports, Serbia with 18.5%, and Romania at 9.7%. Together, these three countries represented 72.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Bulgaria in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Alcoholic beer exports from Bulgaria increased for the third consecutive year. In 2020, exports stood at 22 784 thousand US dollars, showing little change compared to 2019. Between 2017 and 2020, exports surged by 278.5%, equating to an annualized growth rate of 55.8%.

Annual dynamics of product's exports from Bulgaria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	68.4%	124.7%	0.1%	55.8%

Source: SHEV.io

From 2017 to 2020, Italy was the dominant buyer of Bulgarian alcoholic beer in value terms, accounting for 70.7% of total exports, with other countries sharing the remaining volume.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Bulgaria in value, 2017-2020

Source: SHEV.io

Imports alcoholic beer to Bulgaria

Imports in kind, K l

Foreign alcoholic beer supplies to Bulgaria increased for the third consecutive year. In 2020, imports reached 77 963 thousand liters, up by 1.7% compared to 2019. Over the period from 2017 to 2020, imports grew by 52.6%, with a compound annual growth rate of 15.1%.

Annual dynamics of product's imports to Bulgaria in kind, 2017-2020, K l

Parameter		2018	2019	2020	CAGR
1	Change from last year	20.3%	24.7%	1.7%	15.1%

Source: SHEV.io

From 2017 to 2020, Serbia contributed 35.7% of imports in volume, Greece accounted for 15.6%, and Italy made up 11.4%. Together, these three countries represented 62.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Bulgaria in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Alcoholic beer imports into Bulgaria increased for the third consecutive year. In 2020, imports amounted to 53 666 thousand US dollars, remaining nearly unchanged from the previous year. Over the period from 2017 to 2020, imports rose by 102.2%, with a compound annual growth rate of 26.5%.

Annual dynamics of product's imports to Bulgaria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	36.9%	47.5%	0.1%	26.5%

Source: SHEV.io

From 2017 to 2020, Italy led the import structure in value terms with 26.1%, followed by Serbia at 22.3%, and Greece with 10.2%. Together, these three countries accounted for 58.7% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Bulgaria in value, 2017-2020

Source: SHEV.io