Market research

Watermelons market in Tanzania

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The market for fresh watermelons in Tanzania expanded consistently from 2018 to 2023, with volume growing from 67.2 thousand tons to 103.2 thousand tons. The most significant increases occurred after 2019, with annual growth rates exceeding 9% each year.

In 2018, regulatory changes including amendments to tax legislation and the enactment of a water resources classification system provided a framework that improved irrigation management and potentially reduced operational costs for watermelon farmers, supporting production growth.

From 2019 onward, the market continued its robust expansion, with volume surpassing 100 thousand tons by 2023, reflecting a cumulative increase of over 50% during the period.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Tanzania
  1. 5.1.1. Annual dynamics of production in Tanzania in kind, 2018-2023, K t
  2. 5.1.2. Annual dynamics of production in Tanzania in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Tanzania in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Tanzania by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Tanzania in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Tanzania by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Tanzania, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Tanzania by countries, 2018-2024, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Tanzania in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Tanzania by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Tanzania in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Tanzania by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Tanzania, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Tanzania by countries, 2018-2024, $ US/t
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Tanzania in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Tanzania by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Tanzania in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Tanzania by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Tanzania, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Tanzania by countries, 2018-2024, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Tanzania in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Tanzania by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Tanzania in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Tanzania by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Tanzania, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Tanzania by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production watermelons in Tanzania

In kind, 2017-2020, t

Top producers of watermelons, 2017-2020

Source: SHEV.io

World map of production of watermelons, 2017-2020

Source: SHEV.io

Tanzania's watermelon production increased for the third consecutive year. In 2020, the country produced 75 357 tonnes of watermelons, marking a 9.7% rise compared to 2019. Between 2017 and 2020, production grew by 17.8%, which translates to an average annual increase of 5.6%.

Annual dynamics of production in Tanzania in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	6.1%	1.2%	9.7%	5.6%

Source: SHEV.io

Exports watermelons from Tanzania

Exports in kind, t

The market showed an unstable trend during this period. Export volumes varied significantly, with the lowest point in 2017 and the highest in 2018, representing a 5.8-fold difference. In 2020, Tanzania exported 600.2 tonnes of watermelons, a decrease of 5.1% from the previous year. The peak was recorded in 2018 at 714.4 tonnes. The largest decline occurred in 2019, falling by 11.5%, while the largest increase was in 2018, surging by 482.3%.

Annual dynamics of product's exports from Tanzania in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	482.3%	(11.5%)	(5.1%)	69.8%

Source: SHEV.io

From 2017 to 2020, Kenya was the primary market for Tanzania's watermelon exports, accounting for 87.0% of total exports in volume. Other destinations played a much smaller role.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Tanzania in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

The market exhibited volatility during these years. Export values fluctuated widely, with the lowest point in 2018 and the highest in 2019, showing a 4.1-fold difference. In 2020, Tanzania exported $81.3 thousand worth of watermelons, down 36.9% from 2019. The minimum value was $31.1 thousand in 2018, while the maximum was $128.8 thousand in 2019. The largest increase occurred in 2019, jumping by 314.0%.

Annual dynamics of product's exports from Tanzania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(2.4%)	314.0%	(36.9%)	36.6%

Source: SHEV.io

Between 2017 and 2020, the Netherlands and Kenya together accounted for 91.6% of Tanzania's watermelon exports in value terms. Other countries contributed smaller, more diversified shares.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Tanzania in value, 2017-2020

Source: SHEV.io

Imports watermelons to Tanzania

Imports in kind, t

Market performance showed noticeable fluctuations during this period. Import volumes peaked in 2018 and fell to their lowest in 2019, with a 127-fold difference. In 2019, Tanzania imported {value_last_year} tonnes of watermelons, a 99.2% decrease year-over-year. The maximum volume was 50.0 tonnes in 2018. The largest increase was recorded in 2018, soaring by 7,351.6%.

Annual dynamics of product's imports to Tanzania in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	7 351.6%	(99.2%)	n/a	-

Source: SHEV.io

From 2017 to 2020, Kenya dominated Tanzania's watermelon imports, making up 97.9% of total imports in volume. This market was overwhelmingly dominant.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Tanzania in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

The data reveals irregular changes, indicating a volatile market environment. Import values reached their highest in 2018 and their lowest in 2019, with a 15-fold gap. In 2019, Tanzania's imports of watermelons stood at $0.1 thousand, down 93.4% year-over-year. The maximum value was $1.5 thousand in 2018. The largest increase occurred in 2018, rising by 79.4%.

Annual dynamics of product's imports to Tanzania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	79.4%	(93.4%)	n/a	-

Source: SHEV.io

Throughout 2017–2020, Kenya and South Africa were the main sources for Tanzania's watermelon imports in value terms, jointly accounting for 98.9% of total flows. Other partners each held significantly smaller shares.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Tanzania in value, 2017-2020

Source: SHEV.io