Market research

Watch Straps, Bands And Bracelets market in Germany

Watch Straps, Bands And Bracelets market in Germany

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:
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File format: docx, xlsx

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Earlier Report Observations

The market for watch straps, bands, and bracelets in Germany began the period at 37 580 тыс. долл. in 2018, supported by a growing shift toward online sales and the role of watches as fashionable, affordable accessories during the holiday season. Market value then declined to 35 868 тыс. долл. in 2019 and fell sharply to 28 586 тыс. долл. in 2020, before a modest recovery to 29 648 тыс. долл. in 2021.

A dramatic expansion occurred in 2022, with the market surging to 47 473 тыс. долл. as it benefited from a substantial rise in imports of jewelry and watches, which offset pandemic-related uncertainties. Growth continued in 2023, reaching 52 189 тыс. долл., partly driven by inflationary price increases and sustained global demand reinforced by major industry trade fairs. In 2024, the market contracted to 49 754 тыс. долл., influenced by high gold prices, inflation, economic uncertainty, and a marked decline in Swiss watch exports to Germany, which reduced import volumes.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In value
        1. 4.1.1.1. Production, 2018-2024
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2024
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Germany
      1. 5.1.1. In kind, 2018-2024, K unit
      2. 5.1.2. In value, 2018-2024, K $ US
    2. 5.2. Production in the EU, 2018-2024
      1. 5.2.1. In kind, 2018-2024, K unit
      2. 5.2.2. In value, 2018-2024, K $ US
  6. 6. Imports
    1. 6.1. Imports (Direct Data)
      1. 6.1.1. Imports - Total information
      2. 6.1.2. Imports in kind, t
        1. 6.1.2.1. Annual dynamics of product's imports to Germany in kind, 2018-2024, t
        2. 6.1.2.2. Dynamics of product's imports in kind to Germany by countries, 2018-2024, t
        3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.1.3. Imports in value, K $ US
        1. 6.1.3.1. Annual dynamics of product's imports to Germany in value, 2018-2024, K $ US
        2. 6.1.3.2. Dynamics of product's imports in value to Germany by countries, 2018-2024, K $ US
        3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's imports, $ US/kg
        1. 6.1.4.1. Annual dynamics of average price of product's imports to Germany, 2018-2024, $ US/kg
        2. 6.1.4.2. Dynamics of average price of product's imports to Germany by countries, 2018-2024, $ US/kg
    2. 6.2. Imports (Mirror Data)
      1. 6.2.1. Imports - Total information
      2. 6.2.2. Imports in kind, t
        1. 6.2.2.1. Annual dynamics of product's imports to Germany in kind, 2018-2024, t
        2. 6.2.2.2. Dynamics of product's imports in kind to Germany by countries, 2018-2024, t
        3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.2.3. Imports in value, K $ US
        1. 6.2.3.1. Annual dynamics of product's imports to Germany in value, 2018-2024, K $ US
        2. 6.2.3.2. Dynamics of product's imports in value to Germany by countries, 2018-2024, K $ US
        3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's imports, $ US/kg
        1. 6.2.4.1. Annual dynamics of average price of product's imports to Germany, 2018-2024, $ US/kg
        2. 6.2.4.2. Dynamics of average price of product's imports to Germany by countries, 2018-2024, $ US/kg
  7. 7. Exports
    1. 7.1. Exports (Direct Data)
      1. 7.1.1. Exports - Total information
      2. 7.1.2. Exports in kind, t
        1. 7.1.2.1. Annual dynamics of product's exports from Germany in kind, 2018-2024, t
        2. 7.1.2.2. Dynamics of product's exports in kind from Germany by countries, 2018-2024, t
        3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.1.3. Exports in value, K $ US
        1. 7.1.3.1. Annual dynamics of product's exports from Germany in value, 2018-2024, K $ US
        2. 7.1.3.2. Dynamics of product's exports in value from Germany by countries, 2018-2024, K $ US
        3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's exports, $ US/kg
        1. 7.1.4.1. Annual dynamics of average price of product's exports from Germany, 2018-2024, $ US/kg
        2. 7.1.4.2. Dynamics of average price of product's exports from Germany by countries, 2018-2024, $ US/kg
    2. 7.2. Exports (Mirror Data)
      1. 7.2.1. Exports - Total information
      2. 7.2.2. Exports in kind, t
        1. 7.2.2.1. Annual dynamics of product's exports from Germany in kind, 2018-2024, t
        2. 7.2.2.2. Dynamics of product's exports in kind from Germany by countries, 2018-2024, t
        3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.2.3. Exports in value, K $ US
        1. 7.2.3.1. Annual dynamics of product's exports from Germany in value, 2018-2024, K $ US
        2. 7.2.3.2. Dynamics of product's exports in value from Germany by countries, 2018-2024, K $ US
        3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's exports, $ US/kg
        1. 7.2.4.1. Annual dynamics of average price of product's exports from Germany, 2018-2024, $ US/kg
        2. 7.2.4.2. Dynamics of average price of product's exports from Germany by countries, 2018-2024, $ US/kg
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, t
      2. 8.1.2. In value, K $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, t
      2. 8.2.2. In value, K $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production Watch Straps, Bands And Bracelets in Germany

In value, 2017-2020, K $ US

Germany's production of watch straps, bands, and bracelets declined for the second consecutive year. In 2020, output was valued at 9 455 K $ US, marking an abrupt reduction of 28.3% compared to the previous year. Production decreased by 38.6% between 2017 and 2020, equating to an annualized rate of 15.0%. The maximum value was recorded in 2018 at 16 841 K $ US, which also saw the largest annual increase of 9.3%.

Annual dynamics of production in Germany in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year9.3%(21.7%)(28.3%)(15.0%)
Source: SHEV.io

Exports Watch Straps, Bands And Bracelets from Germany

Exports in kind, t

Germany's export volume of watch straps, bands, and bracelets increased for the third consecutive year. In 2020, Germany exported 47.0 t, which is 30.5% higher year-over-year. Between 2017 and 2020, exports rose by 122.5%, equating to an annualized rate of 30.5%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year42.4%19.8%30.5%30.5%
Source: SHEV.io

From 2017 to 2020, the market base for exports in kind was wide. Poland accounted for 12.8% of exports in kind, Switzerland for 12.5%, and France for 11.3%, jointly representing just 36.5% of total flows. The remaining 63.5% was shared among numerous other countries.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Germany in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

After a two-year increase, Germany's export value of watch straps, bands, and bracelets declined. In 2020, exports totaled 15 267 K $ US, down by 5.3% year-over-year. Between 2017 and 2020, exports increased by 19.9%, equating to an annualized rate of 6.2%. The maximum value was recorded in 2019 at 16 124 K $ US, with the largest annual increase of 25.3% occurring in 2018.

Annual dynamics of product's exports from Germany in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year25.3%1.1%(5.3%)6.2%
Source: SHEV.io

From 2017 to 2020, the partner landscape for exports in value terms was wide. Switzerland accounted for 25.3% of exports in value terms, Portugal for 9.2%, and France for 8.5%, together forming only 43.1% of total flows. A substantial 56.9% was supplied to or from many other countries.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Germany in value, 2017-2020

Source: SHEV.io

Imports Watch Straps, Bands And Bracelets to Germany

Imports in kind, t

After a two-year increase, Germany's import volume of watch straps, bands, and bracelets declined. In 2020, Germany imported 152.0 t, indicating an abrupt decline of 27.2% compared to 2019. Over the period 2017-2020, imports increased by 15.4%, with a compound annual growth rate (CAGR) of 4.9%. The maximum volume was recorded in 2019 at 208.9 t, which also saw the largest annual increase of 27.5%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year24.4%27.5%(27.2%)4.9%
Source: SHEV.io

Throughout 2017 to 2020, China, France, and Hong Kong formed the key group of partners for imports in kind of watch straps, bands, and bracelets to Germany. China accounted for 64.3% of imports in kind, France for 6.3%, and Hong Kong for 6.2%, jointly representing 76.8% of total flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Germany in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

After a two-year rise, Germany's import value of watch straps, bands, and bracelets declined. In 2020, imports totaled 34 399 K $ US, representing an 11.4% decline from a year earlier. Over the period 2017-2020, imports decreased by 5.6%, with a compound annual growth rate (CAGR) of 1.9%. The maximum value was recorded in 2019 at 38 805 K $ US, with the largest annual increase of 5.8% also occurring in 2019.

Annual dynamics of product's imports to Germany in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year0.6%5.8%(11.4%)(1.9%)
Source: SHEV.io

From 2017 to 2020, China, Switzerland, and France were the primary suppliers of watch straps, bands, and bracelets to Germany in value terms. China accounted for 40.2% of imports in value terms, Switzerland for 13.7%, and France for 9.1%, jointly accounting for 63.1% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Germany in value, 2017-2020

Source: SHEV.io

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