Umbrellas market in Croatia

Earlier Report Observations

In 2018, the Croatian umbrella market reached 1.4 million units, supported by active local manufacturers. The country's sole umbrella factory, Tabacco, expanded its range by producing raincoats and introducing smart umbrellas with Bluetooth technology, diversifying the product offering. Simultaneously, the family workshop Cerovečki maintained century-old craftsmanship, serving niche segments including film production.

Following 2018, market volume in physical terms declined, hitting a low of 899 thousand units in 2021. A subsequent recovery in 2022 and 2023 brought the market back to 1.6 million units, reflecting a broader resurgence in demand. In value terms, the market fluctuated, dropping to 9.1 million US dollars in 2020 before rising to 11.4 million US dollars by 2024, indicating shifts in price structures or product mix.

By 2023, specialized producers like Zadarplast, manufacturing large sun umbrellas and tents, had solidified their presence, highlighting the market's diverse niches. In 2024, market volume eased slightly to 1.4 million units, while innovations such as smart umbrellas, pioneered by domestic companies, remained part of the market landscape.

Production umbrellas in Croatia

In value, 2017-2020, K $ US

In 2020, Croatia's umbrella production was valued at 12 045 K $ US, marking a sharp year-over-year decrease of 31.3%. Over the period from 2017 to 2020, production declined by 12.8%, with a compound annual growth rate of 4.5%. The maximum value was recorded in 2019 at 17 544 K $ US, which also saw the largest increase of 27.5%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

Following a two-year uptick, Croatia's umbrella production volume declined. In 2020, 273.0 K units were produced, reflecting a 23.5% drop compared to the previous year. From 2017 to 2020, production decreased by 2.2%, with a compound annual growth rate of 0.7%. The peak was in 2019 with 357.0 K units, which also experienced the largest increase of 19.0%.

Annual dynamics of production in Croatia in kind, 2017-2020, K unit

Exports umbrellas from Croatia

Exports in kind, K unit

Umbrella exports from Croatia declined for the second consecutive year. In 2020, exports amounted to 261 K units, showing a robust year-over-year drop of 13.6%. The highest value was recorded in 2018 at 304 K units, which also saw the largest increase of 19.1%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, K unit

From 2017 to 2020, the geographical structure of Croatia's umbrella exports in kind was highly diversified. Slovenia accounted for 14.5% of exports, Austria for 14.3%, and France for 13.1%, together making up 42.0% of total flows. The remaining 58.0% was distributed among numerous smaller partner countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, K $ US

After a two-year rise, umbrella exports from Croatia declined. In 2020, exports totaled 9 947 K $ US, down by 25.7% compared to the previous year. Between 2017 and 2020, exports increased by 4.8%, equating to an annualized rate of 1.6%. The maximum value was recorded in 2019 at 13 381 K $ US, which also saw the largest increase of 21.7%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

From 2017 to 2020, Croatia's umbrella exports in value terms relied on a wide range of partner countries. Austria accounted for 16.7% of exports, Germany for 11.0%, and France for 7.9%, together representing 35.5% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports umbrellas to Croatia

Imports in kind, K unit

Croatia's umbrella import volume declined for the second consecutive year. In 2020, imports reached 1 209 K units, down by 7.1% year-over-year. Over the period from 2017 to 2020, imports decreased by 14.2%, with a compound annual growth rate of 5.0%. The peak was in 2018 at 1 425 K units, which saw the largest increase of 1.1%. The largest decline occurred in 2019 at 8.7%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, K unit

From 2017 to 2020, China accounted for 40.4% of Croatia's umbrella imports in kind, Germany for 17.7%, and Hungary for 10.2%, together making up 68.3% of total imports and remaining the main sources.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, K $ US

Croatia's umbrella import volume declined for the second consecutive year. In 2020, imports totaled 6 963 K $ US, corresponding to a 15.5% decrease from the previous year. Over the period from 2017 to 2020, imports decreased by 17.9%, with a compound annual growth rate of 6.4%. The maximum value was recorded in 2018 at 9 094 K $ US, which also saw the largest increase of 7.2%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

From 2017 to 2020, China accounted for 26.7% of Croatia's umbrella imports in value terms, Italy for 14.8%, and Bosnia and Herzegovina for 13.3%, together representing 54.8% of total flows and standing out as the main markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020