TV receivers market in Denmark

Earlier Report Observations

From 2018, Denmark's TV receiver market experienced a shift toward internet-based media services, yet TVs remained the preferred device for streaming, supporting demand. Public service broadcasters, led by state-owned DR and TV 2, consistently held a dominant audience share, shaping product requirements and consumer expectations throughout the period.

Market volume grew from 850 thousand units in 2021 to 1.04 million units in 2022, driven by the integration of smart features and streaming capabilities that aligned with evolving viewer habits. Concurrently, market value fell from $389.2 million to $232.3 million, pressured by global supply chain disruptions that impacted manufacturing costs. A sharp contraction followed in 2023 to 388 thousand units and $170.2 million, before a slight recovery to 434 thousand units and $176.3 million in 2024.

Domestic production of TV receivers in Denmark collapsed from 85 thousand units in 2021 to just 3 thousand units in 2024, reflecting the market's increasing reliance on imports, which fluctuated significantly over the years.

Production TV receivers in Denmark

In value, 2018-2021, K $ US

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

In kind, 2018-2021, unit

Annual dynamics of production in Denmark in kind, 2018-2021, unit

Exports TV receivers from Denmark

Exports in kind, K unit

In 2021, Denmark exported 359 thousand units of TV receivers, marking a significant decline of 18.6% compared to 2020. Between 2018 and 2021, exports grew by 13.8%, which translates to an annualized rate of 4.4%. The lowest export volume was recorded in 2019 at 305 thousand units, while the peak occurred in 2020 with 441 thousand units. The most substantial increase took place in 2020, when exports surged by 44.9%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, K unit

From 2018 to 2021, Sweden, Germany, and the Netherlands were the primary buyers of TV receivers from Denmark in terms of volume. Sweden accounted for 27.2% of exports, Germany for 23.5%, and the Netherlands for 13.5%. Together, these three countries represented 64.3% of Denmark's total TV receiver exports in kind.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, M $ US

TV receiver exports from Denmark increased for the second consecutive year in 2021, reaching 52.4 million US dollars, up by 2.4% from the previous year. However, over the period from 2018 to 2021, exports declined by 37.7%, averaging an annualized decrease of 14.6%. The lowest value was recorded in 2019 at 51.1 million US dollars, which also saw the largest decline of 39.2%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, M $ US

Between 2018 and 2021, Sweden, Norway, and Germany consistently remained the top destinations for Denmark's TV receiver exports in value terms. Sweden led with 35.9% of exports, followed by Norway at 22.5%, and Germany at 13.9%. Collectively, these three countries accounted for 72.3% of the total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports TV receivers to Denmark

Imports in kind, K unit

After two years of growth, Denmark's imports of TV receivers declined in 2021, with approximately 1 124 thousand units imported, reflecting a strong reduction of 13.5% compared to 2020. From 2018 to 2021, imports increased by 21%, equating to an annualized growth rate of 6.5%. The highest import volume was recorded in 2020 at 1 300 thousand units, which also experienced the largest increase of 35.8%.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, K unit

During the 2018–2021 period, Sweden, China, and Poland were the main sources of TV receiver imports to Denmark in terms of volume. Sweden contributed 43.3% of imports, China 14.1%, and Poland 8.0%. Together, these three countries absorbed 65.4% of Denmark's total TV receiver imports in kind.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, M $ US

In 2021, Denmark's TV receiver imports from abroad totaled 352.5 million US dollars, showing a slight drop of 1.6% compared to the previous year. Over the 2018–2021 period, imports increased by 12.7%, averaging an annualized growth rate of 4.1%. The lowest value was recorded in 2019 at 294.8 million US dollars, which saw the largest decline of 5.7%. In contrast, the peak occurred in 2020 at 358.0 million US dollars, with the largest increase of 21.4%.

Annual dynamics of product's imports to Denmark in value, 2018-2021, M $ US

From 2018 to 2021, Sweden, Poland, and the Netherlands consistently served as the primary destinations for Denmark's TV receiver imports in value terms. Sweden dominated with 69.3% of imports, followed by Poland at 7.9%, and the Netherlands at 3.7%. Combined, these three countries accounted for 80.9% of the total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021