Turkey meat and offal market in Australia and New Zealand

Earlier Report Observations

Between 2018 and 2023, the turkey meat and offal market in Australia and New Zealand experienced fluctuations in volume. Domestic production gradually declined from 23 040 t in 2018 to 21 601 t in 2023. The market size, after a dip in 2020, recovered to 21 771 t in 2022 before moderating to 20 928 t in 2023. This overall trajectory was accompanied by a significant expansion of imports, which more than quadrupled from 2019 levels, partially offsetting the lower production volumes.

Shifting consumer preferences towards healthier protein options and a strong demand for high-quality, locally-sourced meat products supported domestic consumption from 2022 onward. This sustained demand contributed to rising import volumes to supplement local supply. Concurrently, innovations in packaging, such as vacuum and skin packs, and growing consumer acceptance of frozen turkey products diversified market offerings. However, a sharp increase in exports in 2023 reduced the volume available for domestic consumption, contributing to that year's market size contraction.

Advancements in freezing technology improved the quality and shelf life of frozen turkey meat, aligning with busier lifestyles and demand for convenience. While consumer preference for fresh products remained strong, these developments supported the frozen segment. Seasonal demand patterns, particularly around year-end holidays, continued to influence market dynamics throughout the period.

Production turkey meat and offal in Australia and New Zealand

In kind, 2018-2021, t

Top producers of turkey meat and offal, 2018-2021

World map of production of turkey meat and offal, 2018-2021

In 2021, Australia and New Zealand produced 21,753 tonnes of turkey meat and offal, marking a 1.7% year-on-year decrease. Production declined by 5.6% between 2018 and 2021, averaging an annualized drop of 1.9%. The lowest production level was recorded in 2019 at 21,486 tonnes. That year also saw the largest decline of 6.7%, while 2020 experienced the biggest increase at 3.0%.

Annual dynamics of production in Australia and New Zealand in kind, 2018-2021, t

Exports turkey meat and offal from Australia and New Zealand

Exports in kind, t

The data shows irregular changes, reflecting a volatile market environment. Export volumes reached their lowest point in 2019 at 403 tonnes and peaked in 2020 at 2,543 tonnes, representing a 6.3-fold difference. In 2021, turkey meat and offal shipments from Australia and New Zealand totaled 478 tonnes, a sharp decline of 81.2% compared to the previous year. The largest increase occurred in 2020, surging by 531.1%.

Annual dynamics of product's exports from Australia and New Zealand in kind, 2018-2021, t

From 2018 to 2021, Singapore, South Africa, and South Korea dominated the export structure in kind, accounting for 80.1% of total flows. Singapore led with 55.3% of exports, followed by South Africa at 20.2%, and South Korea at 4.5%.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Australia and New Zealand in kind, 2018-2021

Exports in value, K $ US

Market performance showed noticeable fluctuations during this period. Export values dropped to their lowest in 2019 at 1,082 thousand US dollars and rose to a peak in 2020 at 4,762 thousand US dollars, a 4.4-fold variation. In 2021, Australia and New Zealand's turkey meat and offal export value was recorded at 1,394 thousand US dollars, a steep decline of 70.7% year-on-year. The largest increase was in 2020, jumping by 340.1%.

Annual dynamics of product's exports from Australia and New Zealand in value, 2018-2021, K $ US

Throughout 2018–2021, the three largest markets—Singapore, South Africa, and South Korea—remained central to exports in value terms, collectively accounting for 69.8% of total flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Australia and New Zealand in value, 2018-2021

Imports turkey meat and offal to Australia and New Zealand

Imports in kind, t

Market performance exhibited noticeable fluctuations during this period. Import volumes varied significantly, with a 3.2-fold difference from the peak in 2021 to the trough in 2019. In 2021, Australia and New Zealand imported 289 tonnes of turkey meat and offal, up 68.2% from the previous year. The lowest volume was recorded in 2019 at 91 tonnes, which also saw the largest decline of 41.5%. The largest increase occurred in 2020, rising by 88.2%.

Annual dynamics of product's imports to Australia and New Zealand in kind, 2018-2021, t

From 2018 to 2021, the import market structure was highly concentrated, with the United States accounting for 100.0% of total imports in kind.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Australia and New Zealand in kind, 2018-2021

Imports in value, K $ US

The data reveals irregular changes, indicating a volatile market environment. Import values changed by a factor of 2.8 from the peak in 2021 to the trough in 2019. In 2021, turkey meat and offal deliveries to Australia and New Zealand amounted to 655 thousand US dollars, which is 122.7% higher than in 2020. The minimum value was recorded in 2019 at 236 thousand US dollars, with the largest decline that year at 63.6%.

Annual dynamics of product's imports to Australia and New Zealand in value, 2018-2021, K $ US

In 2018–2021, 100.0% of total imports in value terms of turkey meat and offal to Australia and New Zealand came from the United States, making this market overwhelmingly dominant.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Australia and New Zealand in value, 2018-2021