Scouring pastes and powders market in Greece

Earlier Report Observations

The Greek market for scouring pastes and powders expanded initially, reaching a volume of 5 956 t in 2019. This growth was supported by production capacity investments, including Unilever's new detergent manufacturing line in Rentis, and sustained discounting with promotional offers of 30-50% that stimulated consumer demand. Price reductions and marketing efforts in 2019 further contributed to the recovery in volume.

After stabilizing near 5 936 t in 2020, market volume fell to 5 251 t in 2021. A sharp contraction followed in 2022, when a 9.2% price increase for detergents reduced consumption, driving the market down to 3 965 t. Concurrently, new players entered the market, such as Papoutsanis with its acquisition of the historical Arkadi brand, and Henkel Hellas resumed local manufacturing through a partnership with Rolco Vianil, aiming to boost output by 20%.

In 2023 and 2024, the market volume settled around 3 900 t, reflecting a period of stabilization despite ongoing promotional activities and shelf discounts in retail channels.

Production scouring pastes and powders in Greece

In value, 2017-2020, K $ US

In Greece, the output value of scouring pastes and powders reached 8 391 thousand US dollars in 2020, showing a gradual increase of 5.2% compared to 2019. Production grew by 22.4% between 2017 and 2020, which translates to an annualized growth rate of 7.0%. The highest value was recorded in 2018 at 8 613 thousand US dollars, with the largest increase of 25.7% occurring that year. In contrast, 2019 saw the largest decline of 7.4%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

In kind, 2017-2020, t

Greece's production volume of scouring pastes and powders increased for the second consecutive year. In 2020, the country produced 3 593 tonnes, remaining virtually unchanged from the previous year. The lowest volume was recorded in 2018 at 3 428 tonnes, which also marked the largest decline of 2.8%. The largest increase of 4.4% occurred in 2019.

Annual dynamics of production in Greece in kind, 2017-2020, t

Exports scouring pastes and powders from Greece

Exports in kind, t

The market displayed volatility during the observed period, with a peak-to-trough amplitude of 6.3 times between 2017 and 2020. In 2020, Greece's cross-border shipments of scouring pastes and powders reached 197 tonnes, showing a sharp gain of 102.3% compared to 2019. The largest decline of 3.2% was recorded in 2019, while the largest increase of 222.7% occurred in 2018.

Annual dynamics of product's exports from Greece in kind, 2017-2020, t

From 2017 to 2020, exports of scouring pastes and powders from Greece were heavily concentrated on Cyprus, which accounted for 73.5% of total flows. Other countries together formed the remaining share.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

Market performance showed noticeable fluctuations during the period, with import levels varying by 1.9 times between the low of 2019 and the high of 2018. In 2020, Greece's exports of scouring pastes and powders registered 190 thousand US dollars, equivalent to a year-over-year rise of 62.4%. The minimum value was 117 thousand US dollars in 2019, while the maximum was 226 thousand US dollars in 2018. The largest decline of 48.2% occurred in 2019, and the largest increase of 76.5% was recorded in 2018.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

Between 2017 and 2020, Cyprus and Albania were the dominant buyers of scouring pastes and powders from Greece, together accounting for 84.2% of total exports in value terms. Other partners formed a less significant portion of the market.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports scouring pastes and powders to Greece

Imports in kind, t

The volume of scouring pastes and powders imports into Greece increased for the third consecutive year. In 2020, imports registered 2 540 tonnes, representing a 2.7% rise compared to the previous year. Between 2017 and 2020, imports grew by 36.7%, equating to an annualized rate of 11.0%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, t

From 2017 to 2020, Hungary remained the dominant source for imports in kind, with a share of 75.3% of total flows. The remainder was fragmented across other markets.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

In 2020, Greece's imports of scouring pastes and powders reached 2 269 thousand US dollars, which is 5.6% higher than the previous year. Over the period from 2017 to 2020, imports increased by 4.1%, with a compound annual growth rate of 1.4%. The minimum value was recorded in 2019 at 2 148 thousand US dollars, and the maximum was in 2018 at 2 519 thousand US dollars. The largest decline of 14.7% occurred in 2019, while the largest increase of 15.6% was in 2018.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

Throughout 2017 to 2020, Germany, Hungary, and Italy were the key partners for imports in value terms, accounting for 42.8%, 33.0%, and 14.4% of imports, respectively. Together, they represented 90.2% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020