Sanitary towels, tampons and baby napkins market in Finland

Earlier Report Observations

The market volume for sanitary towels, tampons and baby napkins in Finland experienced significant fluctuations between 2018 and 2024. After a sharp contraction to 17 239 t in 2019, consumption rebounded strongly the following year, reaching nearly 25 000 t in 2020. The market then entered a phase of relative stability, with volumes hovering around 23 000–24 000 t through to 2024.

In value terms, the market followed a different trajectory. Despite the volume recovery in 2020, the market's monetary value continued to decline that year, bottoming out at $81.9 million. A sustained period of value growth began in 2021, pushing the market size above $100 million by 2023, before a modest correction occurred in 2024.

Domestic production saw a steady increase from 2020 onward, more than doubling in volume by 2023 compared to its 2019 low. This rise in local output coincided with a stabilization of import volumes after 2020, suggesting a shift in the supply structure over the period.

Production sanitary towels, tampons and baby napkins in Finland

In value, 2017-2020, K $ US

In 2020, Finland's production of sanitary towels, tampons, and baby napkins reached a value of 16 522 thousand US dollars, marking a significant 12.0% increase from the previous year. Looking at the broader period from 2017 to 2020, overall production declined by 4%, which translates to an average annual decrease of 1.4%. The lowest production value was recorded in 2019 at 14 751 thousand US dollars, while the peak occurred in 2018 with 19 390 thousand US dollars. The most substantial drop in production value happened in 2019, falling by 23.9%, whereas the largest gain was in 2018, rising by 12.6%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

In kind, 2017-2020, t

In 2020, Finland produced 2 658 tonnes of sanitary towels, tampons, and baby napkins, representing a 6.2% year-over-year increase. Over the four-year span from 2017 to 2020, production volume decreased by 12.2%, with a compound annual growth rate of -4.3%. The lowest output was in 2019 at 2 503 tonnes, and the highest was in 2018 at 3 089 tonnes. The most significant decline occurred in 2019, with a drop of 19.0%.

Annual dynamics of production in Finland in kind, 2017-2020, t

Exports sanitary towels, tampons and baby napkins from Finland

Exports in kind, t

The export market for these products displayed notable volatility during the observed period. The lowest export volume was recorded in 2019 at just 18 tonnes, while the peak was in 2018 at 1 135 tonnes, resulting in a dramatic 64-fold difference between these two years. In 2020, exports from Finland totaled 872 tonnes, which represents an extraordinary surge of 4 782.6% compared to 2019. The most substantial decline occurred in 2019, plummeting by 98.4%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, the primary destinations for Finland's exports in volume terms were Estonia, accounting for 29.2% of the total, South Korea with 14.4%, and Denmark at 8.2%. Together, these three countries made up 51.8% of all export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

In 2020, the value of Finland's exports of sanitary towels, tampons, and baby napkins stood at 7 158 thousand US dollars, showing a 26.5% increase from 2019. Over the period from 2017 to 2020, export value grew by 22.4%, with a compound annual growth rate of 7.0%. The lowest value was in 2019 at 5 659 thousand US dollars, while the highest was in 2018 at 8 981 thousand US dollars. The most significant decrease occurred in 2019, falling by 37.0%, and the largest increase was in 2018, rising by 53.6%.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

During 2017–2020, the key export partners in value terms were Estonia, representing 32.5% of total exports, South Korea with 21.5%, and Denmark at 9.6%. Collectively, these three countries accounted for 63.5% of Finland's export flows for these products.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports sanitary towels, tampons and baby napkins to Finland

Imports in kind, t

In 2020, Finland's imports of sanitary towels, tampons, and baby napkins reached 23 143 tonnes, reflecting a sharp 56.9% increase from the previous year. Over the 2017–2020 period, import volume rose by 8.9%, with a compound annual growth rate of 2.9%. The lowest import volume was in 2019 at 14 754 tonnes. The most significant decline occurred in 2019, dropping by 31.4%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

From 2017 to 2020, the Netherlands and Sweden together dominated Finland's imports in volume terms, accounting for 80.3% of the total. Other countries contributed to a more diversified but less substantial portion of imports.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

Finland's imports of sanitary towels, tampons, and baby napkins in value terms declined for the second year in a row. In 2020, imports totaled 72 537 thousand US dollars, down by 4.1% compared to 2019. Between 2017 and 2020, import value decreased by 3.2%, equivalent to an average annual decline of 1.1%. The highest import value was recorded in 2018 at 79 974 thousand US dollars. The largest decrease occurred in 2019, falling by 5.4%, while the biggest increase was in 2018, rising by 6.8%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

Throughout 2017–2020, the main sources for Finland's imports in value terms were the Netherlands, accounting for 38.2% of the total, Sweden with 34.8%, and Germany at 6.4%. Together, these three countries represented 79.5% of all import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020