Poultry meat and offal market in Croatia

Earlier Report Observations

Between 2018 and 2020, the poultry meat market in Croatia experienced fluctuations in volume, reaching 69 139 t in 2019 before declining to 63 953 t in 2020. The market value dropped to $188.9 million in 2020.

In 2021, the introduction of the 'Meso hrvatskih farmi' label for domestic poultry strengthened consumer confidence and supported local consumption. The following year, increased poultry imports into the EU affected raw material prices and availability in Croatia, while new EU regulations on food composition and shelf-life labeling enhanced transparency.

From 2023, investments by major retail chains like Konzum in supply chain modernization boosted market competitiveness and attracted new suppliers. In 2024, the state-owned company Končar opened a new poultry processing plant, and the BGW group expanded its capacity in Ivanec, increasing domestic production. Rising poultry prices, influenced by inflation and global supply chain disruptions, contributed to market value growth, reaching $322.8 million in 2024.

Production poultry meat and offal in Croatia

In value, 2017-2020, M $ US

Croatia's poultry meat and offal production declined for the second year in a row. In 2020, output was valued at 166.9 million US dollars, marking a 4.5% decrease from the previous year. Looking at the period from 2017 to 2020, production grew by 7%, with an average annual growth rate of 2.3%. The peak value occurred in 2018 at 177.0 million US dollars, which also saw the largest increase of 13.5%.

Annual dynamics of production in Croatia in value, 2017-2020, M $ US

In kind, 2017-2020, t

Top producers of poultry meat and offal, 2017-2020

World map of production of poultry meat and offal, 2017-2020

Following two years of growth, Croatia's poultry meat and offal production saw a decline. In 2020, production amounted to 53 345 tonnes, down 2.7% from 2019. From 2017 to 2020, overall production increased by 6.1%, translating to an average annual rate of 2.0%. The highest production level was recorded in 2019 at 54 817 tonnes, while the largest increase of 5.3% took place in 2018.

Annual dynamics of production in Croatia in kind, 2017-2020, t

Exports poultry meat and offal from Croatia

Exports in kind, t

Croatia's poultry meat and offal exports fell for the second consecutive year. In 2020, exports totaled 7 262 tonnes, a modest decrease of 7.2% compared to 2019. Over the 2017-2020 period, exports dropped by 6.4%, with an average annual decline of 2.2%. The peak export volume was in 2018 at 8 878 tonnes, which also experienced the largest increase of 14.4%. The most significant decline occurred in 2019, with an 11.9% drop.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, t

From 2017 to 2020, Slovenia, Serbia, and Bosnia and Herzegovina were the main destinations for Croatia's poultry meat and offal exports in volume terms. Slovenia accounted for 35.2% of exports, Serbia for 17.6%, and Bosnia and Herzegovina for 12.3%. Together, these three countries made up 65.1% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, K $ US

Croatia's poultry meat and offal export value declined for the second year running. In 2020, exports reached 17 821 thousand US dollars, a 7.5% fall from 2019. Between 2017 and 2020, export value decreased by 4.9%, with an average annual rate of decline of 1.6%. The highest value was recorded in 2018 at 22 717 thousand US dollars, which also saw the largest increase of 21.3%. The most substantial drop occurred in 2019, with a 15.2% decrease.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

During the 2017-2020 period, Slovenia, Serbia, and Austria were the key markets for Croatia's poultry meat and offal exports in value terms. Slovenia held a 31.0% share, Serbia 17.3%, and Austria 15.0%. Combined, these three countries represented 63.3% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports poultry meat and offal to Croatia

Imports in kind, t

After two years of growth, Croatia's poultry meat and offal import volume declined. In 2020, imports stood at 17 870 tonnes, a 19.3% decrease from 2019. From 2017 to 2020, imports fell by 8%, with an average annual decline of 2.7%. The peak import volume was in 2019 at 22 144 tonnes, while the largest increase of 7.1% happened in 2018.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, t

From 2017 to 2020, Hungary, Poland, and Slovenia were the primary sources for Croatia's poultry meat and offal imports in volume terms. Hungary contributed 23.4% of imports, Poland 19.1%, and Slovenia 18.0%. Together, these three countries accounted for 60.5% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, K $ US

Croatia's poultry meat and offal import value declined for the second consecutive year. In 2020, imports totaled 39 853 thousand US dollars, a sharp drop of 34.3% from the previous year. Over the 2017-2020 period, import value decreased by 19.3%, with an average annual decline of 6.9%. The highest value was recorded in 2018 at 66 469 thousand US dollars, which also experienced the largest increase of 34.6%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

Throughout 2017-2020, Hungary, the Netherlands, and Poland formed the core group of markets for Croatia's poultry meat and offal imports in value terms. Hungary represented 26.3% of imports, the Netherlands 21.7%, and Poland 18.8%. Combined, these three countries made up 66.9% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020