Porcelain or china sanitary ware market in Spain

Earlier Report Observations

From 2018 to 2020, the market for porcelain sanitary ware in Spain expanded due to rising living standards, higher disposable incomes, and urbanization, which increased demand in residential and commercial construction. Regulatory shifts towards water-efficient products began to shape consumer preferences, setting a foundation for growth in later years.

Market volume peaked at 2.8 million units in 2022, driven by product diversification from major companies like Villeroy & Boch and Kohler, alongside consumer demand for smart, sustainable fixtures. However, global supply chain disruptions and competitive pressure from imports contributed to a decline to 2.3 million units in 2023. A recovery to 2.6 million units followed in 2024, supported by modern construction projects and growing tourist infrastructure.

Throughout the period, tax incentives for water-efficient products and Spain's participation in international projects, such as a partnership to build a sanitary ware plant in Kazakhstan, influenced market dynamics. Spanish manufacturers focused on premium segments to counter import competition, while ongoing urbanization and consumer emphasis on aesthetics and functionality remained key demand drivers.

Production porcelain or china sanitary ware in Spain

According to Faostat, there is no production of porcelain or china sanitary ware in Spain.

Exports porcelain or china sanitary ware from Spain

Exports in kind, K unit

The market showed an unstable trend throughout the period. Import levels fluctuated significantly, with a 60-fold difference between the low in 2017 and the high in 2019. In 2020, Spain's exports of porcelain or china sanitary ware reached 30 399 thousand units, marking a sharp contraction of 74.8% compared to the previous year. The peak was recorded in 2019 at 120 412 thousand units. The largest increase occurred in 2018, with a growth of 4,715.9%.

Annual dynamics of product's exports from Spain in kind, 2017-2020, K unit

Between 2017 and 2020, Spain traded porcelain or china sanitary ware with numerous countries. Even the top destinations—France, the United Kingdom, and Portugal—together accounted for only 30.2% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

Spain's porcelain or china sanitary ware export volume declined for the second consecutive year. In 2020, exports totaled 54.3 million US dollars, down by 22.2% from the previous year. From 2017 to 2020, exports decreased by 30.1%, equivalent to an annualized rate of 11.3%. The highest value was recorded in 2018 at 78.5 million US dollars. The largest increase also occurred in 2018, at 0.9%.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

From 2017 to 2020, the export partner landscape in value terms was broad. France (15.8% of exports in value), the United Kingdom (9.7%), and Portugal (9.3%) together made up only 34.9% of total flows, while a substantial 65.1% went to many other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports porcelain or china sanitary ware to Spain

Imports in kind, K unit

Market performance showed noticeable fluctuations during this period. There was a 23-fold variation between the minimum in 2017 and the maximum in 2020. In 2020, Spain's imports of porcelain or china sanitary ware amounted to 60 527 thousand units, representing a rise of 1,912.3% compared to 2019. The largest decline was recorded in 2019, at 94.0%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, K unit

From 2017 to 2020, Portugal (47.0% of imports in kind), China (20.2%), and Morocco (10.5%) consistently served as the main sources for imports in kind, together accounting for 77.7% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

Spain's porcelain or china sanitary ware import volume declined for the second year in a row. In 2020, imports totaled 112.5 million US dollars, down by 18.1% versus the previous year. Over the 2017-2020 period, imports decreased by 10.9%, with a compound annual growth rate (CAGR) of -3.8%. The peak value was recorded in 2018 at 142.6 million US dollars. The largest increase occurred in 2018, at 12.9%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

Between 2017 and 2020, Portugal (46.8% of imports in value), China (19.5%), and Morocco (11.1%) were the primary suppliers of porcelain or china sanitary ware to Spain, together comprising 77.4% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020