Mustard powder and prepared mustard market in Finland

Earlier Report Observations

The mustard powder and prepared mustard market in Finland showed contrasting trends from 2018 to 2024, with physical consumption declining from 4.6 thousand tons to 4.1 thousand tons while market value increased from 10.3 million US dollars to 13.0 million US dollars. This shift toward higher-value products was influenced early on by the S-group's expansion to a 46.4% share in daily goods retail, strengthening its distribution network for food items including mustard. Simultaneously, the traditional brand Turun Sinappi returned production to Finland following consumer demand, bolstering interest in domestic offerings.

The COVID-19 pandemic in 2020 altered general consumption patterns, though no specific disruptions to mustard were noted. By 2022, rising trade margins in the food sector contributed to higher consumer prices, supporting monetary market growth despite lower volume. In 2024, new product entries like the handcrafted Lärvisen Sinappi and the revitalized Matin Mainio brand through a partnership with Perniön 1930 Oy injected innovation and marketing activity. Finnish grocery retail sales grew by 2.4% in value and 2.0% in volume that year, providing a supportive backdrop, while consumer preferences increasingly favored strong, spicy flavors and traditional recipes, sustaining demand for premium mustard varieties.

Throughout the period, EU labeling regulations under Regulation (EU) No 1169/2011 ensured clear allergen and packaging information. Traditional market events and fairs remained relevant sales channels. The combined effect of retail consolidation, brand revitalization, and evolving tastes lifted market value even as physical volume gradually eased.

Production mustard powder and prepared mustard in Finland

In value, 2017-2020, K $ US

In 2020, Finland's production of mustard powder and prepared mustard was valued at 9 770 thousand US dollars, marking a modest increase of 4.0% compared to 2019. Over the period from 2017 to 2020, production grew by 4.9%, with an average annual growth rate of 1.6%. The highest production value was recorded in 2018 at 9 850 thousand US dollars, which represented a significant increase of 5.8% from the previous year. In contrast, 2019 saw the largest decline, with production falling by 4.6%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

In kind, 2017-2020, t

From 2017 to 2020, Finland ranked as the 11th largest global producer of mustard powder and prepared mustard by volume, solidifying its position among the world's leading producers in this sector.

Top producers of mustard powder and prepared mustard, 2017-2020

World map of production of mustard powder and prepared mustard, 2017-2020

Finland's production volume of mustard powder and prepared mustard declined for the second consecutive year. In 2020, the country produced 4 222 tonnes, which is 3.2% lower than in 2019. Over the 2017-2020 period, production decreased by 5.9%, with an average annual decline of 2.0%. The peak production volume was achieved in 2018 at 4 589 tonnes, reflecting a 2.3% increase from the previous year. However, 2019 experienced the largest drop, with production falling by 4.9%.

Annual dynamics of production in Finland in kind, 2017-2020, t

Exports mustard powder and prepared mustard from Finland

Exports in kind, t

Export volumes of mustard powder and prepared mustard from Finland showed significant volatility during these years. In 2020, Finland exported 686.3 tonnes, representing a substantial year-on-year increase of 75.0%. The highest export volume was recorded in 2018 at 844.4 tonnes, while the lowest was in 2019 at 392.1 tonnes, resulting in a 2.2-fold difference between these peak and trough levels. The largest decline occurred in 2019, with exports dropping by 53.6%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

From 2017 to 2020, Estonia, Russia, and Sweden remained the primary destinations for Finland's mustard powder and prepared mustard exports by volume. Estonia accounted for 42.0% of exports, Russia for 36.3%, and Sweden for 12.4%. Together, these three countries represented 90.7% of Finland's total export volume in this category.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

Finland's export value of mustard powder and prepared mustard declined for the second year in a row. In 2020, exports totaled 1 163 thousand US dollars, which is 18.7% lower than the previous year. Over the 2017-2020 period, however, exports increased by 10.2%, with an average annual growth rate of 3.3%. The peak export value was recorded in 2018 at 1 591 thousand US dollars, marking a significant increase of 50.7% from the year before.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

Between 2017 and 2020, Estonia, Russia, and Sweden were the main buyers of Finland's mustard powder and prepared mustard in value terms. Estonia led with 45.9% of export value, followed by Russia at 26.4%, and Sweden at 16.3%. Collectively, these three markets accounted for 88.7% of Finland's total export value in this sector.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports mustard powder and prepared mustard to Finland

Imports in kind, t

In 2020, Finland imported 699.9 tonnes of mustard powder and prepared mustard, showing a year-on-year increase of 23.0%. Over the 2017-2020 period, imports decreased by 16.6%, with an average annual decline of 5.9%. The highest import volume was in 2018 at 864.8 tonnes, while the lowest was in 2019 at 569.0 tonnes. The largest decline occurred in 2019, with imports falling by 34.2%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

From 2017 to 2020, Sweden, Canada, and Denmark were the key sources for Finland's imports of mustard powder and prepared mustard by volume. Sweden contributed 24.7% of imports, Canada 21.7%, and Denmark 20.2%. Together, these three countries made up 66.7% of Finland's total import volume in this category.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

Finland's import value of mustard powder and prepared mustard declined for the second consecutive year. In 2020, imports amounted to 1 714 thousand US dollars, which is 8.5% lower than the previous year. Over the 2017-2020 period, imports decreased by 14.3%, with an average annual decline of 5.0%. The peak import value was recorded in 2018 at 2 055 thousand US dollars, reflecting a 2.8% increase from the year before. The largest decline was in 2019, with imports dropping by 8.9%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

During 2017-2020, Denmark, Sweden, and Canada were the primary markets for Finland's imports of mustard powder and prepared mustard in value terms. Denmark accounted for 21.2% of import value, Sweden for 18.0%, and Canada for 16.6%. Combined, these three countries represented 55.8% of Finland's total import value in this sector.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020