Microwave ovens market in Portugal

Earlier Report Observations

The market for microwave ovens in Portugal experienced strong growth from 2018 to 2021, with volume expanding from 322.6 thousand units to 649.6 thousand units. This period of expansion culminated in a peak market size in 2021.

In 2022, the market volume contracted sharply by 26.4% to 477.9 thousand units. This decline coincided with the emergence of new multifunctional kitchen appliances, such as smart convection ovens and air fryers, which began competing directly with traditional microwave ovens for consumer spending and kitchen space. Additionally, shifting consumer preferences toward greater energy efficiency and technological innovation started to reshape the market landscape.

Market volume stabilized in 2023, registering a slight increase of 2.1% to 487.9 thousand units. This modest recovery was supported by technological advancements in microwave ovens themselves, including smartphone connectivity and intelligent cooking sensors, which encouraged consumers to replace older units. The ongoing pressure for energy efficiency and a trend toward compact design continued to influence Portuguese purchasing decisions.

Production microwave ovens in Portugal

In value, 2018-2021, K $ US

After two years of decline, microwave oven production in Portugal rebounded. In 2021, output reached 23 330 K $ US, marking a significant 35.5% increase compared to the previous year. Over the 2018-2021 period, production grew by 26%, with an average annual growth rate of 8.0%. The lowest value was recorded in 2020 at 17 213 K $ US, which also saw the largest decline of 4.7%.

Annual dynamics of production in Portugal in value, 2018-2021, K $ US

In kind, 2018-2021, K unit

Following two years of decrease, Portugal's microwave oven production volume recovered. In 2021, 111.3 K units were produced, reflecting a substantial 31.6% rise from 2020. Between 2018 and 2021, production increased by 25.6%, with a compound annual growth rate of 7.9%. The minimum volume was recorded in 2020 at 84.6 K units, while the largest decline occurred in 2019 at 3.0%.

Annual dynamics of production in Portugal in kind, 2018-2021, K unit

Exports microwave ovens from Portugal

Exports in kind, K unit

After two years of growth, microwave oven exports from Portugal declined. In 2021, export volume reached 148.1 K units, representing a notable 10.7% decrease compared to the previous year. Over the 2018-2021 period, exports increased by 24.8%, equivalent to an annualized rate of 7.7%. The peak volume was recorded in 2020 at 165.9 K units, which also saw the largest increase of 24.4%.

Annual dynamics of product's exports from Portugal in kind, 2018-2021, K unit

Between 2018 and 2021, the primary destinations for Portugal's microwave oven exports in volume terms were Spain (59.1%), Italy (15.4%), and Germany (2.9%). Together, these three countries accounted for 77.3% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Portugal in kind, 2018-2021

Exports in value, K $ US

Portugal's microwave oven exports increased for the second consecutive year. In 2021, exports reached 20 965 K $ US, showing a 21.8% rise compared to the previous year. Over the 2018-2021 period, exports grew by 21.5%, with a compound annual growth rate of 6.7%. The lowest value was recorded in 2019 at 15 941 K $ US, which also experienced the largest decline of 7.6%.

Annual dynamics of product's exports from Portugal in value, 2018-2021, K $ US

From 2018 to 2021, the main buyers of microwave ovens from Portugal in value terms were Spain (39.8%), Italy (23.8%), and Germany (6.0%). Collectively, these three countries comprised 69.5% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Portugal in value, 2018-2021

Imports microwave ovens to Portugal

Imports in kind, K unit

Microwave oven imports into Portugal increased for the third consecutive year. In 2021, imports totaled 686.4 K units, representing an 18.0% advance compared to 2020. Over the 2018-2021 period, imports surged by 94.6%, with a compound annual growth rate of 24.9%.

Annual dynamics of product's imports to Portugal in kind, 2018-2021, K unit

Between 2018 and 2021, imports of microwave ovens to Portugal in volume terms were primarily sourced from China and Spain. Their combined share reached 82.4% of total flows, with other destinations playing a secondary role.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Portugal in kind, 2018-2021

Imports in value, K $ US

Microwave oven imports into Portugal increased for the third year in a row. In 2021, imports were recorded at 35 755 K $ US, marking a sharp 27.5% rise compared to 2020. Between 2018 and 2021, imports grew by 42.1%, equivalent to an annualized rate of 12.4%.

Annual dynamics of product's imports to Portugal in value, 2018-2021, K $ US

From 2018 to 2021, the main suppliers of microwave ovens to Portugal in value terms were China (47.6%), Spain (31.4%), and Malaysia (6.0%). Together, these three countries accounted for 84.9% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Portugal in value, 2018-2021