Market research

Men's knitted nightwear market in Romania

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The market for men's knitted nightwear in Romania saw significant volume growth from 2 027 thousand units in 2018 to 2 588 thousand units in 2020. This early expansion was driven by the strengthening of local production, exemplified by Sofiaman's 16% business increase, and the entry of new retail players like Pepco, which rapidly expanded its store network to 92 outlets. These developments enhanced product availability and aligned with consumer preferences, boosting overall demand.

After 2020, market volume surged to 3 820 thousand units in 2022, dipped slightly to 3 615 thousand units in 2023, and then rebounded to 4 564 thousand units in 2024. In value terms, the market rose from 7.9 million US dollars in 2018 to 13.7 million US dollars in 2024, despite a temporary decline in 2023. The consistent rise in imports, which more than doubled over the period, underscored sustained consumption growth.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2020, 2022-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2020, 2022-2024
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2020, 2022-2024
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2020, 2022-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Romania
  1. 5.1.1. In kind, 2018-2020, 2022-2024, K unit
  2. 5.1.2. In value, 2018-2020, 2022-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In kind, 2018-2024, K unit
  2. 5.2.2. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's imports to Romania in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's imports in kind to Romania by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Romania in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Romania by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Romania, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's imports to Romania by countries, 2018-2024, $ US/K unit
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's imports to Romania in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's imports in kind to Romania by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Romania in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Romania by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Romania, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's imports to Romania by countries, 2018-2024, $ US/K unit
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's exports from Romania in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's exports in kind from Romania by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Romania in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Romania by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Romania, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's exports from Romania by countries, 2018-2024, $ US/K unit
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's exports from Romania in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's exports in kind from Romania by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Romania in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Romania by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Romania, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's exports from Romania by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production men's knitted nightwear in Romania

In value, 2017-2020, K $ US

In Romania, the production value of men's knitted nightwear remained stable in 2020 at 2 426 K $ US, showing no change from 2019. Over the period from 2017 to 2020, production decreased by 25%, with a compound annual growth rate of -9.1%. The lowest value was recorded in 2019 at 2 423 K $ US, while the peak occurred in 2018 at 3 382 K $ US. The sharpest decline of 28.4% took place in 2019, whereas the largest increase of 4.6% was observed in 2018.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	4.6%	(28.4%)	0.1%	(9.1%)

Source: SHEV.io

In kind, 2017-2020, K unit

Romania's production of men's knitted nightwear declined for the third consecutive year. In 2020, output reached 247.1 K units, reflecting a 16.5% decrease compared to the previous year. From 2017 to 2020, production fell by 32.1%, which translates to an annualized decline rate of 12.1%.

Annual dynamics of production in Romania in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(10.7%)	(9.0%)	(16.5%)	(12.1%)

Source: SHEV.io

Exports men's knitted nightwear from Romania

Exports in kind, K unit

Exports of men's knitted nightwear from Romania dropped for the third year in a row. In 2020, Romania exported 211 K units, marking a significant decline of 23.7% from 2019. Between 2017 and 2020, exports plummeted by 69.7%, with an annualized decrease of 32.9%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(47.5%)	(24.4%)	(23.7%)	(32.9%)

Source: SHEV.io

From 2017 to 2020, Italy and Hungary were the dominant buyers of men's knitted nightwear from Romania, together accounting for 86.8% of total exports in volume. Other trading partners played a relatively minor role during this period.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Romania in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

The value of men's knitted nightwear exports from Romania fell for the third consecutive year. In 2020, export value totaled 1 428 K $ US, down 26.9% compared to 2019. Over the 2017-2020 period, exports decreased by 42.1%, with a compound annual growth rate of -16.7%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(4.4%)	(17.1%)	(26.9%)	(16.7%)

Source: SHEV.io

Between 2017 and 2020, Italy accounted for 73.6% of Romania's total export value for men's knitted nightwear. The remaining share was distributed among numerous countries, each with relatively small individual contributions.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Romania in value, 2017-2020

Source: SHEV.io

Imports men's knitted nightwear to Romania

Imports in kind, K unit

Imports of men's knitted nightwear into Romania increased for the second consecutive year. In 2020, imports reached 2 551 K units, up 5.5% from the previous year. From 2017 to 2020, imports grew by 19.5%, with a compound annual growth rate of 6.1%. The lowest volume was recorded in 2018 at 2 066 K units, which saw a decline of 3.2%. The largest increase of 17.0% occurred in 2019.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(3.2%)	17.0%	5.5%	6.1%

Source: SHEV.io

During 2017-2020, Poland, Turkey, and Bangladesh were the leading sources for Romania's imports of men's knitted nightwear in volume terms. Poland contributed 31.1%, Turkey 25.5%, and Bangladesh 13.2%, together making up 69.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Romania in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

The value of men's knitted nightwear imports into Romania rose for the second year in a row. In 2020, imports amounted to 8 577 K $ US, showing a modest increase of 9.6% over the previous year. Between 2017 and 2020, imports grew by 12.7%, with an annualized growth rate of 4.1%. The lowest value was in 2018 at 6 869 K $ US, which experienced a decline of 9.8%. The largest increase of 14.0% was recorded in 2019.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(9.8%)	14.0%	9.6%	4.1%

Source: SHEV.io

From 2017 to 2020, Poland, Bangladesh, and Turkey were the main markets for Romania's imports of men's knitted nightwear in value terms. Poland held a 30.5% share, Bangladesh 17.6%, and Turkey 17.5%, collectively accounting for 65.7% of total import value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Romania in value, 2017-2020

Source: SHEV.io