Market research

Melons market in Cuba

Melons market in Cuba

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:
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File format: docx, xlsx

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Earlier Report Observations

Cuba's melon production started the period strongly, supported by the overfulfillment of the national fruit production plan. However, the removal of fruits from the basic consumption basket transformed them into high-priced goods with scarce variety, placing pressure on consumer access. Despite this, the physical market volume remained resilient, hovering just below 50,000 tons through 2019.

Market volumes showed minor fluctuations but overall stability around the 50,000-ton mark in the following years. By 2023, soaring inflation exceeding 40% drove a 150% price increase for melons in local markets. The fact that physical consumption volumes did not decline significantly suggests inelastic demand for this product, with domestic production consistently meeting the core market needs.

In 2024, the government's initiative to host the International Food Fair in Havana, involving over 60 foreign companies, highlighted ongoing efforts to modernize the food sector and improve supply. This move addresses persistent challenges of high prices and limited variety, though its impact on future market volumes remains to be seen.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In kind
        1. 4.1.1.1. Production, 2018-2023
        2. 4.1.1.2. Imports, 2018-2024
        3. 4.1.1.3. Exports, 2018-2024
        4. 4.1.1.4. Market size, 2018-2023
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Cuba
      1. 5.1.1. Annual dynamics of production in Cuba in kind, 2018-2023, t
      2. 5.1.2. Annual dynamics of production in Cuba in value, 2018-2023, $ US
    2. 5.2. Global production by Country, 2018-2023
      1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
      2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
      3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
      4. 5.2.4. Structure of production by countries in kind, 2018-2023
      5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
  6. 6. Imports
    1. 6.1. Imports (Direct Data*)
      1. 6.1.1. Imports - Total information
      2. 6.1.2. Imports in kind, t
        1. 6.1.2.1. Annual dynamics of product's imports to Cuba in kind, 2018-2024, t
        2. 6.1.2.2. Dynamics of product's imports in kind to Cuba by countries, 2018-2024, t
        3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.1.3. Imports in value, K $ US
        1. 6.1.3.1. Annual dynamics of product's imports to Cuba in value, 2018-2024, K $ US
        2. 6.1.3.2. Dynamics of product's imports in value to Cuba by countries, 2018-2024, K $ US
        3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.1.4. Average price of product's imports, $ US/t
        1. 6.1.4.1. Annual dynamics of average price of product's imports to Cuba, 2018-2024, $ US/t
        2. 6.1.4.2. Dynamics of average price of product's imports to Cuba by countries, 2018-2024, $ US/t
    2. 6.2. Imports (Mirror Data)
      1. 6.2.1. Imports - Total information
      2. 6.2.2. Imports in kind, t
        1. 6.2.2.1. Annual dynamics of product's imports to Cuba in kind, 2018-2024, t
        2. 6.2.2.2. Dynamics of product's imports in kind to Cuba by countries, 2018-2024, t
        3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
      3. 6.2.3. Imports in value, K $ US
        1. 6.2.3.1. Annual dynamics of product's imports to Cuba in value, 2018-2024, K $ US
        2. 6.2.3.2. Dynamics of product's imports in value to Cuba by countries, 2018-2024, K $ US
        3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
      4. 6.2.4. Average price of product's imports, $ US/t
        1. 6.2.4.1. Annual dynamics of average price of product's imports to Cuba, 2018-2024, $ US/t
        2. 6.2.4.2. Dynamics of average price of product's imports to Cuba by countries, 2018-2024, $ US/t
  7. 7. Exports
    1. 7.1. Exports (Direct Data*)
      1. 7.1.1. Exports - Total information
      2. 7.1.2. Exports in kind, t
        1. 7.1.2.1. Annual dynamics of product's exports from Cuba in kind, 2018-2024, t
        2. 7.1.2.2. Dynamics of product's exports in kind from Cuba by countries, 2018-2024, t
        3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.1.3. Exports in value, K $ US
        1. 7.1.3.1. Annual dynamics of product's exports from Cuba in value, 2018-2024, K $ US
        2. 7.1.3.2. Dynamics of product's exports in value from Cuba by countries, 2018-2024, K $ US
        3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.1.4. Average price of product's exports, $ US/t
        1. 7.1.4.1. Annual dynamics of average price of product's exports from Cuba, 2018-2024, $ US/t
        2. 7.1.4.2. Dynamics of average price of product's exports from Cuba by countries, 2018-2024, $ US/t
    2. 7.2. Exports (Mirror Data)
      1. 7.2.1. Exports - Total information
      2. 7.2.2. Exports in kind, t
        1. 7.2.2.1. Annual dynamics of product's exports from Cuba in kind, 2018-2024, t
        2. 7.2.2.2. Dynamics of product's exports in kind from Cuba by countries, 2018-2024, t
        3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
      3. 7.2.3. Exports in value, K $ US
        1. 7.2.3.1. Annual dynamics of product's exports from Cuba in value, 2018-2024, K $ US
        2. 7.2.3.2. Dynamics of product's exports in value from Cuba by countries, 2018-2024, K $ US
        3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
      4. 7.2.4. Average price of product's exports, $ US/t
        1. 7.2.4.1. Annual dynamics of average price of product's exports from Cuba, 2018-2024, $ US/t
        2. 7.2.4.2. Dynamics of average price of product's exports from Cuba by countries, 2018-2024, $ US/t
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, t
      2. 8.1.2. In value, K $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, t
      2. 8.2.2. In value, K $ US
  9. 9. Top buying and selling countries, 2018-2024
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production melons in Cuba

In kind, 2017-2020, t

Top producers of melons, 2017-2020

Source: SHEV.io

World map of production of melons, 2017-2020

Source: SHEV.io

Cuban melon production experienced a two-year growth period before declining. In 2019, production reached its peak at 50 093 tons, representing a 1.4% increase from the previous year. However, by 2020, production had fallen to 49 451 tons, marking a 1.3% decrease compared to 2019.

Annual dynamics of production in Cuba in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year1.2%1.4%(1.3%)0.4%
Source: SHEV.io

Exports melons from Cuba

According to industry data, Cuba did not export any melons between 2017 and 2020.

Imports melons to Cuba

Imports in kind, t

The data shows significant volatility in Cuba's melon import market. In 2018, imports hit their lowest point at 0.0 tons. The following year, 2019, saw imports surge to a peak of 108.5 tons, representing an extraordinary increase of 2 712 755.0%. By 2020, imports had dropped sharply to just 0.9 tons, which was 99.2% lower than the previous year. Overall, import volumes fluctuated dramatically by a factor of 27 129 between the low in 2018 and the high in 2019.

Annual dynamics of product's imports to Cuba in kind, 2017-2020, t

Parameter201820192020CAGR
1Change from last year(98.5%)2 712 755.0%(99.2%)49.6%
Source: SHEV.io

Between 2017 and 2020, Cuba's melon imports were overwhelmingly concentrated on a single source. Mexico accounted for 99.7% of all melon imports to Cuba during this period.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Cuba in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Cuba's melon import market displayed considerable instability in value terms. In 2018, import value reached its minimum at 0.0 thousand US dollars, representing a 99.6% decline from the previous year. The market then rebounded dramatically in 2019, with import value peaking at 254.4 thousand US dollars - an increase of 20 853 573.0%. By 2020, import value had fallen again to 2.8 thousand US dollars, down 98.9% from 2019. The overall fluctuation between the 2018 low and 2019 high represented a 208 537-fold difference.

Annual dynamics of product's imports to Cuba in value, 2017-2020, K $ US

Parameter201820192020CAGR
1Change from last year(99.6%)20 853 573.0%(98.9%)104.5%
Source: SHEV.io

From 2017 to 2020, Mexico dominated Cuba's melon imports in value terms, accounting for 99.9% of total import value during this period.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Cuba in value, 2017-2020

Source: SHEV.io

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