Household and sanitary paper in wide rolls or large sheets market in India

Earlier Report Observations

The market for household and sanitary paper in wide rolls or large sheets in India grew robustly from 196 thousand tonnes in 2018 to 343.9 thousand tonnes in 2023. This sustained expansion was fundamentally driven by rising consumer awareness of hygiene and increasing disposable incomes, which shifted household preferences towards modern tissue products over traditional alternatives.

The COVID-19 pandemic in 2020 acted as a significant accelerant, sharply heightening hygiene consciousness and boosting demand. Market growth was further supported by the entry of new manufacturers, such as Royal Tissue in Mumbai in 2022, which expanded product availability with offerings like eco-friendly and absorbency-enhanced tissues.

Throughout the period, the market operated within a framework of established Goods and Services Tax (GST) rates for tissue products, providing pricing clarity. While the industry faced challenges like rising costs for imported wood pulp, strong underlying demand from lifestyle changes ensured continuous market growth.

Production household and sanitary paper in wide rolls or large sheets in India

In kind, 2017-2020, K t

India ranked 22nd globally in the production of household and sanitary paper in wide rolls or large sheets from 2017 to 2020.

Top producers of household and sanitary paper in wide rolls or large sheets, 2017-2020

World map of production of household and sanitary paper in wide rolls or large sheets, 2017-2020

India's production of household and sanitary paper in wide rolls or large sheets grew for the third year in a row. In 2020, output reached 262.0 K t, showing a moderate increase of 9.2% compared to 2019. Over the 2017-2020 period, production rose by 31%, which translates to an annualized growth rate of 9.4%.

Annual dynamics of production in India in kind, 2017-2020, K t

In value, 2017-2020, M $ US

Following two years of growth, India's production value of household and sanitary paper in wide rolls or large sheets fell. In 2020, the output was valued at 249.9 M $ US, down 11.9% from the previous year. From 2017 to 2020, production value increased by 18.6%, with a compound annual growth rate of 5.8%. The peak value occurred in 2019 at 283.8 M $ US, while the largest annual increase was in 2018 at 24.6%.

Annual dynamics of production in India in value, 2017-2020, M $ US

Exports household and sanitary paper in wide rolls or large sheets from India

Exports in kind, t

India's exports of household and sanitary paper in wide rolls or large sheets declined for the second consecutive year. In 2020, export volume stood at 20 808 t, a 19.7% drop from 2019. Over the 2017-2020 period, exports decreased by 28.2%, with a compound annual decline rate of 10.4%. The highest export volume was recorded in 2018 at 32 183 t, and the largest annual increase also occurred in 2018 at 11.1%.

Annual dynamics of product's exports from India in kind, 2017-2020, t

From 2017 to 2020, the United Arab Emirates, Qatar, and Sri Lanka were the top buyers of India's household and sanitary paper in wide rolls or large sheets by volume. The UAE accounted for 45.1% of exports, Qatar for 16.0%, and Sri Lanka for 11.1%, together making up 72.1% of total export volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from India in kind, 2017-2020

Exports in value, K $ US

India's export value of household and sanitary paper in wide rolls or large sheets fell for the second year in a row. In 2020, exports totaled 19 846 K $ US, a 35.2% decrease from the previous year. Over the 2017-2020 period, export value dropped by 35%, with a compound annual decline rate of 13.4%. The peak value was in 2018 at 38 586 K $ US, and the largest annual increase also occurred in 2018 at 26.4%.

Annual dynamics of product's exports from India in value, 2017-2020, K $ US

From 2017 to 2020, the United Arab Emirates, Qatar, and the United States were the leading markets for India's exports of household and sanitary paper in wide rolls or large sheets by value. The UAE represented 40.7% of export value, Qatar 14.5%, and the United States 13.7%, collectively accounting for 68.9% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from India in value, 2017-2020

Imports household and sanitary paper in wide rolls or large sheets to India

Imports in kind, t

After two years of growth, India's imports of household and sanitary paper in wide rolls or large sheets by volume declined. In 2020, imports totaled 10 745 t, down 19.2% from 2019. Between 2017 and 2020, import volume increased by 36.9%, equating to an annualized growth rate of 11.0%. The highest volume was in 2019 at 13 294 t, and the largest annual increase also occurred in 2019 at 45.3%.

Annual dynamics of product's imports to India in kind, 2017-2020, t

From 2017 to 2020, Indonesia, Bangladesh, and Vietnam were the primary sources of India's imports of household and sanitary paper in wide rolls or large sheets by volume. Indonesia contributed 49.1% of import volume, Bangladesh 11.2%, and Vietnam 9.0%, together making up 69.3% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to India in kind, 2017-2020

Imports in value, K $ US

Following two years of increase, India's import value of household and sanitary paper in wide rolls or large sheets fell. In 2020, import value amounted to 12 822 K $ US, a 21.0% decrease from 2019. Between 2017 and 2020, import value rose by 18%, translating to an annualized growth rate of 5.7%. The peak value was in 2019 at 16 223 K $ US, and the largest annual increase also occurred in 2019 at 33.7%.

Annual dynamics of product's imports to India in value, 2017-2020, K $ US

From 2017 to 2020, Indonesia, Vietnam, and Bangladesh were the largest suppliers of household and sanitary paper in wide rolls or large sheets to India by value. Indonesia accounted for 46.5% of import value, Vietnam for 11.1%, and Bangladesh for 9.6%, collectively forming 67.2% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to India in value, 2017-2020