Hearing aids market in Spain

Earlier Report Observations

The Spanish hearing aids market expanded in volume from 642 thousand units in 2018 to 962 thousand units in 2020. This initial growth was supported by demographic aging and the presence of large international manufacturers. In 2019, while volume remained stable, the market value fell by 21% due to the spread of low-cost pricing policies. The COVID-19 pandemic in 2020 disrupted sales channels, but market volume increased sharply driven by a surge in imports, as the industry adapted to teleaudiology services and a consumer shift toward battery-powered devices accelerated.

Post-2020, market sales continued to recover, reaching 405 612 units in 2023. Average prices dropped by around 20% in 2021 amid economic conditions and low-cost strategies, stimulating demand. The entry of new international players like Starkey and Ideal Audition intensified competition. European regulatory changes, including USB-C charger labeling requirements from 2022 and new battery sustainability rules effective August 2023, influenced device design and production.

Throughout the period, underlying demand was bolstered by an aging population and growing awareness of hearing health. Technological innovations such as smart hearing aids with Bluetooth connectivity and artificial intelligence diversified the product offering. The expansion of hearing centers and online sales platforms transformed distribution channels.

Production hearing aids in Spain

In value, 2017-2020, K $ US

Spain's hearing aid production has declined for the third year in a row. In 2020, the output was valued at 6 122 thousand US dollars, marking a significant drop of 19.4% compared to the previous year. From 2017 to 2020, production fell by 35.6%, with an average annual decline of 13.6%.

Annual dynamics of production in Spain in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

Hearing aid production in Spain has decreased for the third consecutive year. In 2020, 60.2 thousand units were produced, representing a sharp decline of 37.7% from 2019. Between 2017 and 2020, production dropped by 54.9%, which translates to an annualized rate of 23.3%.

Annual dynamics of production in Spain in kind, 2017-2020, K unit

Exports hearing aids from Spain

Exports in kind, K unit

After two years of growth, Spain's cross-border shipments of hearing aids declined. In 2020, exports amounted to 88.6 thousand units, reflecting a dramatic decrease of 35.3% year-over-year. From 2017 to 2020, exports fell by 23%, equating to an annualized rate of 8.4%. The highest export volume was recorded in 2019 at 136.8 thousand units, while the largest increase occurred in 2018 with a 12.1% rise.

Annual dynamics of product's exports from Spain in kind, 2017-2020, K unit

Between 2017 and 2020, three main markets—Portugal, Poland, and the Netherlands—collectively accounted for 65.2% of Spain's total hearing aid exports in volume terms.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Spain in kind, 2017-2020

Exports in value, M $ US

Following a two-year increase, hearing aid shipments from Spain to abroad declined. In 2020, Spain exported 17.8 million US dollars worth of hearing aids, showing an intense drop of 26.8% year-over-year. From 2017 to 2020, exports decreased by 16.3%, with an annualized rate of 5.8%. The peak value was in 2019 at 24.3 million US dollars, and the largest increase was in 2018 with a 7.4% rise.

Annual dynamics of product's exports from Spain in value, 2017-2020, M $ US

From 2017 to 2020, three principal markets—Portugal, Poland, and Switzerland—together made up 72.1% of Spain's total hearing aid exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Spain in value, 2017-2020

Imports hearing aids to Spain

Imports in kind, K unit

Hearing aid deliveries to Spain have increased for the third consecutive year. In 2020, imports totaled 990.6 thousand units, up by 44.9% compared to 2019. Over the period from 2017 to 2020, imports grew by 78.9%, with a compound annual growth rate of 21.4%.

Annual dynamics of product's imports to Spain in kind, 2017-2020, K unit

From 2017 to 2020, Denmark (21.6% of imports in volume), Germany (15.4% of imports in volume), and Poland (14.9% of imports in volume) were the main sources for Spain's hearing aid imports, together accounting for 51.9% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Spain in kind, 2017-2020

Imports in value, M $ US

In 2020, the volume of hearing aid imports into Spain reached 97.1 million US dollars, corresponding to a rise of 4.1% year-over-year. Between 2017 and 2020, imports increased by 4.1%, equating to an annualized rate of 1.4%. The maximum value was recorded in 2018 at 110.2 million US dollars, with the largest decline occurring in 2019 at 15.4% and the largest increase in 2018 at 18.2%.

Annual dynamics of product's imports to Spain in value, 2017-2020, M $ US

Throughout 2017 to 2020, Germany (21.3% of imports in value), Poland (19.9% of imports in value), and Denmark (14.2% of imports in value) remained the key sources for Spain's hearing aid imports, together taking 55.5% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Spain in value, 2017-2020