Frozen vegetables market in Norway

Earlier Report Observations

From 2018 to 2020, the Norwegian frozen vegetables market expanded in volume, driven by the practical advantage of frozen products during winter months and advances in quick-freezing technology that preserved nutrients. Local sourcing initiatives, such as Findus's partnerships with Norwegian farmers, reinforced supply stability and consumer trust, supporting market growth.

Demand for frozen vegetable mixes rose notably in 2020, further boosting market size. However, from 2021 onward, volume sales contracted as consumer perceptions increasingly favored fresh vegetables over frozen, despite research showing comparable nutritional content. This shift led to a marked decline in frozen vegetable sales.

During this period, retailer Coop announced a major investment to build its own frozen vegetable production facility, aiming to launch unique Norwegian varieties. While this indicated strategic moves within the supply side, it did not offset the overall decline in market volume through 2022.

Production frozen vegetables in Norway

In value, 2018-2021, M $ US

Norway's frozen vegetable production has grown for the third year in a row. In 2021, output was valued at 312.0 million US dollars, marking a 17.3% increase from the previous year. From 2018 to 2021, production rose by 29.4%, with an average annual growth rate of 9.0%.

Annual dynamics of production in Norway in value, 2018-2021, M $ US

In kind, 2018-2021, K t

Between 2018 and 2021, Norway ranked as the 17th largest producer of frozen vegetables globally by volume.

Top producers of frozen vegetables, 2018-2021

World map of production of frozen vegetables, 2018-2021

After two years of growth, Norway's frozen vegetable production declined. In 2021, output was 116.0 thousand tonnes, down 9.8% from the year before. Over the 2018-2021 period, production increased by 15.8%, with an average annual growth rate of 5.0%. The peak was in 2020 at 128.6 thousand tonnes, with the largest annual increase of 20.5% also occurring that year.

Annual dynamics of production in Norway in kind, 2018-2021, K t

Exports frozen vegetables from Norway

Exports in kind, t

The market showed significant volatility during these years. Exports reached their lowest point in 2019 at 63 tonnes, then peaked in 2018 with a 4.8-fold difference between these years. In 2021, Norway exported 134 tonnes of frozen vegetables, a sharp decline of 30.6% from the previous year. The largest decrease was in 2019 at 79.4%, while the biggest increase was in 2020 at 206.2%.

Annual dynamics of product's exports from Norway in kind, 2018-2021, t

From 2018 to 2021, Sweden, Spain, and Germany were the main destinations for Norway's frozen vegetable exports by volume. Sweden accounted for 34.4%, Spain for 27.8%, and Germany for 14.8%, together making up 76.9% of total exports.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Norway in kind, 2018-2021

Exports in value, K $ US

The market displayed an unstable trend over this period. Exports hit their lowest point in 2019 at 99 thousand US dollars, with a peak-to-trough amplitude of 5.3 times from 2018 to 2019. In 2021, exports stood at 171 thousand US dollars, reflecting a strong contraction of 15.1% compared to 2020. The largest decline was in 2019 at 81.2%, while the biggest increase was in 2020 at 102.3%.

Annual dynamics of product's exports from Norway in value, 2018-2021, K $ US

In 2018-2021, Sweden, Spain, and Belgium were the largest buyers of frozen vegetables from Norway by value. Sweden made up 43.9%, Spain 21.9%, and Belgium 14.6%, together accounting for 80.4% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Norway in value, 2018-2021

Imports frozen vegetables to Norway

Imports in kind, t

Norway's frozen vegetable imports have fallen for the second consecutive year. In 2021, imports amounted to 11 059 tonnes, a drop of 3.2% from the previous year. Between 2018 and 2021, imports decreased by 2.2%, equating to an annualized rate of 0.7%. The maximum was in 2019 at 11 533 tonnes, with the largest increase of 2.0% also recorded that year.

Annual dynamics of product's imports to Norway in kind, 2018-2021, t

From 2018 to 2021, Belgium, Spain, and Poland were the largest sources of frozen vegetable imports to Norway by volume. Belgium contributed 29.0%, Spain 24.3%, and Poland 18.9%, together comprising 72.1% of total imports.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Norway in kind, 2018-2021

Imports in value, K $ US

Norway's frozen vegetable imports have increased for the second year in a row. In 2021, imports reached 14 603 thousand US dollars, up 6.7% from 2020. Over the 2018-2021 period, imports grew by 6.6%, with an average annual growth rate of 2.2%. The minimum was in 2019 at 13 506 thousand US dollars, with the largest decline of 1.4% also occurring that year.

Annual dynamics of product's imports to Norway in value, 2018-2021, K $ US

Throughout 2018-2021, Belgium, Spain, and Poland formed the core of Norway's frozen vegetable imports by value. Belgium accounted for 26.2%, Spain for 23.8%, and Poland for 15.9%, together taking 65.9% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Norway in value, 2018-2021