Fresh or chilled whole turkeys market in Germany

Earlier Report Observations

The market for fresh or chilled whole turkeys in Germany experienced a pronounced contraction between 2018 and 2024, with its total value falling from 37 019 thousand US dollars to 12 873 thousand US dollars. The most significant drop occurred after 2019, leading to a market size of 20 434 thousand US dollars in 2021 and a further decline to 14 538 thousand US dollars by 2022.

The downward trend continued into 2024, accelerated by new regulatory burdens and increased consumer frugality. The implementation of the Supply Chain Due Diligence Act (Lieferkettensorgfaltspflichtengesetz) and a rise in the value-added tax for gastronomy to 19%, coupled with higher CO2 levies on energy, raised operational costs and final prices. This regulatory environment, alongside reported high consumer savings inclination, dampened demand and contributed to the market's reduction to 12 873 thousand US dollars.

Throughout the period, broader market dynamics included a sustained consumer focus on health, freshness, and regionality, which supported innovation in chilled food packaging like modified atmosphere technology. However, these trends did not reverse the overall market decline for whole turkeys, as shifting preferences towards convenient, protein-rich snacks and meals may have benefited other product forms within the poultry segment.

Production fresh or chilled whole turkeys in Germany

In value, 2017-2020, K $ US

Germany's production of fresh or chilled whole turkeys declined for the second consecutive year. In 2019, output was valued at 29 164 thousand US dollars, marking a moderate decrease of 7.4% from 2018. Between 2017 and 2019, production fell by 61.5%, which translates to an annualized decline of 27.3%.

Annual dynamics of production in Germany in value, 2017-2020, K $ US

In kind, 2017-2020, K t

Annual dynamics of production in Germany in kind, 2017-2020, K t

Exports fresh or chilled whole turkeys from Germany

Exports in kind, t

Germany's exports of fresh or chilled whole turkeys increased for the third consecutive year. In 2020, exports reached 512 tonnes, showing an abrupt surge of 796.4% compared to the previous year. Over the period from 2017 to 2020, exports grew by 1079.9%, with a compound annual growth rate of 127.7%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, t

From 2017 to 2020, Poland remained the leading buyer of fresh or chilled whole turkeys from Germany, accounting for 73.5% of total exports in volume. The remaining exports were distributed among many other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, K $ US

Germany's exports of fresh or chilled whole turkeys in value terms increased for the third consecutive year. In 2020, exports totalled 719 thousand US dollars, equivalent to a sudden rise of 168.8% year-over-year. Between 2017 and 2020, exports increased by 344.6%, representing an annualized growth rate of 64.4%.

Annual dynamics of product's exports from Germany in value, 2017-2020, K $ US

In the period from 2017 to 2020, Poland, Austria, and Denmark led the export structure in value terms, with shares of 46.6%, 19.0%, and 11.0%, respectively. Together, these three countries represented 76.6% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports fresh or chilled whole turkeys to Germany

Imports in kind, t

Germany's imports of fresh or chilled whole turkeys reached approximately 2 130 tonnes in 2020, reflecting an uptick of 47.9% from the previous year. Over the period from 2017 to 2020, imports increased by 24.9%, with a compound annual growth rate of 7.7%. The lowest import volume was recorded in 2019 at 1 440 tonnes, which also saw the largest decline of 19.5%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, t

From 2017 to 2020, three main markets—France, Italy, and Austria—together absorbed 82.1% of Germany's total imports of fresh or chilled whole turkeys in volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, K $ US

Germany's imports of fresh or chilled whole turkeys in value terms increased for the third consecutive year. In 2020, imports stood at 7 291 thousand US dollars, showing a substantial improvement of 18.9% compared to the previous year. Over the period from 2017 to 2020, imports grew by 31.8%, with a compound annual growth rate of 9.6%.

Annual dynamics of product's imports to Germany in value, 2017-2020, K $ US

Throughout 2017 to 2020, France, Italy, and Austria played the leading roles in Germany's imports of fresh or chilled whole turkeys in value terms, with shares of 42.6%, 25.7%, and 19.3%, respectively. Jointly, they accounted for 87.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020