Fresh or chilled goose meat market in Eastern Asia

Earlier Report Observations

The market for fresh or chilled goose meat in Eastern Asia expanded consistently from 2.8 million tons in 2018 to over 5 million tons in 2023. This growth was initially driven by the industry's shift toward higher-value processing, notably after the establishment of official goose meat segmentation procedures and whole‑goose/part‑cutting guidelines in 2019, which helped increase output and market volume by 44% that year.

Subsequent growth was supported by rising consumer focus on healthy, high‑protein foods, which boosted poultry demand in 2020. A further acceleration occurred in 2022 with the introduction of the industry standard 'NY/T4270‑2023 – Technical Specification for Livestock and Poultry Meat Segmentation – Goose', which promoted the development of prepared goose dishes and added‑value products, contributing to an 11% market increase. By 2023, the wider adoption of this standard led to tangible output gains, such as an additional 12,000 tons of segmented goose meat in Shandong province, helping lift the overall market by another 7%.

Throughout the period, steady growth in household incomes and health awareness provided a solid demand base, while continuous industry efforts to upgrade processing and enhance the value chain ensured a corresponding expansion in supply.

Production fresh or chilled goose meat in Eastern Asia

In kind, 2017-2020, K t

Top producers of fresh or chilled goose meat, 2017-2020

World map of production of fresh or chilled goose meat, 2017-2020

Fresh or chilled goose meat production in Eastern Asia has been growing for three consecutive years. In 2020, the region produced 4 235 thousand tons, marking a modest increase of 4.9% compared to 2019. Looking at the broader period from 2017 to 2020, production surged by 59.5%, which translates to an average annual growth rate of 16.8%.

Annual dynamics of production in Eastern Asia in kind, 2017-2020, K t

In value, 2017-2020, M $ US

After two years of growth, fresh or chilled goose meat production in Eastern Asia experienced a decline. In 2020, the output was valued at 24 068 million US dollars, down by 2.5% from the previous year. Over the 2017-2020 period, production increased by 54%, with a compound annual growth rate of 15.5%. The highest value was recorded in 2019 at 24 689 million US dollars, which also saw the largest increase of 55.3%.

Annual dynamics of production in Eastern Asia in value, 2017-2020, M $ US

Exports fresh or chilled goose meat from Eastern Asia

Exports in kind, t

Following two years of growth, Eastern Asia's fresh or chilled goose meat export volume decreased. In 2020, exports reached 9 949 tons, reflecting a 4.9% drop compared to 2019. From 2017 to 2020, exports rose by 28.9%, equating to an annualized growth rate of 8.8%. The peak volume was in 2019 at 10 460 tons, with the largest increase occurring in 2018 at 17.1%.

Annual dynamics of product's exports from Eastern Asia in kind, 2017-2020, t

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Asia in kind, 2017-2020

Exports in value, K $ US

After two years of gains, exported fresh or chilled goose meat volumes from Eastern Asia declined. In 2020, exports amounted to 56 540 thousand US dollars, representing a significant decrease of 11.6% compared to 2019. Over the 2017-2020 period, exports increased by 24.5%, with a compound annual growth rate of 7.6%. The maximum value was recorded in 2019 at 63 968 thousand US dollars, which also saw the largest increase of 24.3%.

Annual dynamics of product's exports from Eastern Asia in value, 2017-2020, K $ US

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Asia in value, 2017-2020

Imports fresh or chilled goose meat to Eastern Asia

Imports in kind, t

Fresh or chilled goose meat deliveries to Eastern Asia declined for the second consecutive year. In 2020, import volume was recorded at 7 887 tons, constituting a reduction of 10.2% compared to 2019. Between 2017 and 2020, imports decreased by 2.9%, equating to an annualized decline of 1.0%. The highest volume was in 2018 at 8 945 tons, which also experienced the largest increase of 10.1%.

Annual dynamics of product's imports to Eastern Asia in kind, 2017-2020, t

From 2017 to 2020, Poland, Hungary, and Slovenia were consistently the main destinations for imports in kind. Poland accounted for 12.6% of imports, Hungary for 5.6%, and Slovenia for 0.8%, together making up 19.0% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Asia in kind, 2017-2020

Imports in value, K $ US

Eastern Asia's fresh or chilled goose meat imports declined for the second consecutive year. In 2020, imports totaled 42 845 thousand US dollars, which is 8.2% lower compared to 2019. Over the 2017-2020 period, imports decreased by 6%, with a compound annual decline rate of 2.0%. The maximum value was recorded in 2018 at 51 478 thousand US dollars, which saw the largest increase of 12.9%. The largest decline occurred in 2019 at 9.3%.

Annual dynamics of product's imports to Eastern Asia in value, 2017-2020, K $ US

From 2017 to 2020, Poland, Hungary, and Slovenia accounted for the largest share of imports in value terms. Poland represented 17.6% of imports, Hungary 13.2%, and Slovenia 1.1%, together comprising 31.8% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Asia in value, 2017-2020