Fresh or chilled bone-in pork hams, shoulders and cuts market in Austria

Earlier Report Observations

The market volume for fresh or chilled bone-in pork hams, shoulders, and cuts in Austria fell from 101 thousand tonnes in 2018 to 67 thousand tonnes in 2022. This decline occurred alongside the introduction and expansion of state-supported programs, notably the AMA "Masterplan Schwein," which provided subsidies for pig farms to adopt higher animal welfare standards with the goal of certifying every second pig by 2030.

Investments by meat processors, such as Marcher, in new slaughtering and processing facilities—including the renovation of the Loidl plant in St. Stefan and a new pig cutting line in Villach—modernized and expanded industry capacity. Concurrently, stricter requirements under the amended Animal Welfare Act from 2021 prompted farm upgrades, while new players entered the premium and organic segments, intensifying competition.

By 2023-2024, consumer preferences shifted significantly toward prepared and marinated pork products, as highlighted in AMA marketing studies, indicating a move away from fresh cuts. This convenience trend, coupled with ongoing debates about mandatory animal welfare labeling, shaped retail demand and influenced the market structure.

Production fresh or chilled bone-in pork hams, shoulders and cuts in Austria

In value, 2017-2020, M $ US

Austria's production of fresh or chilled bone-in pork hams, shoulders, and cuts has declined for the third year in a row. In 2020, the output was valued at 242.6 million US dollars, marking a slight decrease of 1.6% compared to the previous year. From 2017 to 2020, production fell by 15.2%, with an average annual decline of 5.4%.

Annual dynamics of production in Austria in value, 2017-2020, M $ US

In kind, 2017-2020, K t

Austria's production of fresh or chilled bone-in pork hams, shoulders, and cuts has dropped for the third consecutive year. In 2020, the country produced 83.1 thousand tonnes, representing a slight decline of 1.8% from the year before. Over the 2017-2020 period, production decreased by 43.3%, with an average annual rate of 17.3%.

Annual dynamics of production in Austria in kind, 2017-2020, K t

Exports fresh or chilled bone-in pork hams, shoulders and cuts from Austria

Exports in kind, t

Austria's exports of fresh or chilled bone-in pork hams, shoulders, and cuts have fallen for the third year in a row. In 2020, exports reached 18 201 tonnes, which is an 11.3% drop compared to 2019. Between 2017 and 2020, exports decreased by 32.6%, translating to an annualized decline of 12.3%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, t

From 2017 to 2020, Italy dominated Austria's export structure for these pork products, accounting for 76.4% of total shipments. Other destinations had relatively minor shares.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Austria in kind, 2017-2020

Exports in value, K $ US

Austria's exports of fresh or chilled bone-in pork hams, shoulders, and cuts have declined for the third consecutive year. In 2020, exports totaled 39 038 thousand US dollars, reflecting a significant decrease of 16.2% year-over-year. Over the 2017-2020 period, exports fell by 30.6%, with an average annual decline of 11.4%.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

Between 2017 and 2020, Italy remained the primary destination for Austria's exports of these pork products in value terms, making up 75.7% of total exports. Other markets played a much smaller role.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Austria in value, 2017-2020

Imports fresh or chilled bone-in pork hams, shoulders and cuts to Austria

Imports in kind, t

In 2020, Austria imported 8 447 tonnes of fresh or chilled bone-in pork hams, shoulders, and cuts, up by 1.6% compared to the previous year. From 2017 to 2020, imports decreased by 6.2%, with an annualized rate of 2.1%. The lowest volume was recorded in 2019 at 8 312 tonnes, while the peak was in 2018 at 9 827 tonnes. The sharpest decline occurred in 2019 at 15.4%, and the largest increase was in 2018 at 9.2%.

Annual dynamics of product's imports to Austria in kind, 2017-2020, t

Throughout 2017-2020, Germany and France were the main sources for Austria's imports of these pork products, together accounting for 81.6% of total flows. Other origins had comparatively modest shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Austria in kind, 2017-2020

Imports in value, K $ US

Austria's imports of fresh or chilled bone-in pork hams, shoulders, and cuts have declined for the second year in a row. In 2020, imports amounted to 19 898 thousand US dollars, equivalent to a slight decrease of 2.9% year-over-year. Over the 2017-2020 period, imports fell by 5.9%, with an average annual decline of 2.0%. The highest value was recorded in 2018 at 21 888 thousand US dollars. The largest drop occurred in 2019 at 6.4%, while the biggest increase was in 2018 at 3.5%.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

From 2017 to 2020, Austria's imports of these pork products in value terms were heavily concentrated on Germany and France, which together represented 81.8% of total imports. Other countries had a secondary role in the import structure.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Austria in value, 2017-2020