For retail sale medicaments with vitamins market in Romania, 2026

Earlier Report Observations

Between 2018 and 2021, the Romanian market for retail-packed medicaments with vitamins contracted from 26 207 thousand US dollars to 17 681 thousand US dollars. This decline coincided with persistent confusion among consumers between medicines and food supplements, which led to calls for stricter regulations to clarify the distinction between the categories and ensure online seller accountability. Enhanced safety monitoring of medicines by the national agency also contributed to a more cautious market environment.

The trend reversed sharply in 2022, with the market growing by 56.6% to 27 693 thousand US dollars, followed by a further 61.6% surge to 44 765 thousand US dollars in 2023. This growth was supported by the Competition Council's intervention demanding transparent and objective pricing decisions for medicines alongside strict advertising rules for supplements. The implementation of EU-wide labeling requirements for food supplements created more orderly conditions for producers, while increased consumer influence through online reviews and audiovisual promotion stimulated demand.

In 2024, the market size adjusted downward by 13.4% to 38 772 thousand US dollars, following the period of rapid expansion.

Production for retail sale medicaments with vitamins in Romania

In value, 2017-2020, K $ US

Romania's production of retail sale medicaments with vitamins grew for the second consecutive year. In 2020, output reached 2,940 thousand US dollars, marking an 11.5% increase compared to 2019. From 2018 to 2020, production rose by 67.8%, which translates to an annualized growth rate of 18.8%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

Exports for retail sale medicaments with vitamins from Romania

Exports in kind, t

After two years of growth, Romania's exports of retail sale medicaments with vitamins declined. In 2020, the country exported 647 tonnes, down 4.0% from the previous year. Over the 2017-2020 period, exports increased by 27.5%, with a compound annual growth rate (CAGR) of 8.4%. The peak was recorded in 2019 at 673 tonnes, while the largest annual increase occurred in 2018 at 31.4%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, t

From 2017 to 2020, Germany, the United States, and Moldova were the core markets for Romania's exports of retail sale medicaments with vitamins in volume terms. Germany accounted for 41.0% of exports, the United States for 34.8%, and Moldova for 8.4%. Together, these three countries represented 84.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

Romania's exports of retail sale medicaments with vitamins increased for the third consecutive year. In 2020, exports amounted to 38,161 thousand US dollars, showing a substantial rise of 19.7% compared to 2019. Over the 2017-2020 period, exports grew by 165.9%, with a compound annual growth rate (CAGR) of 38.5%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

From 2017 to 2020, Germany, the Netherlands, and the United States remained the key destinations for Romania's exports of retail sale medicaments with vitamins in value terms. Germany accounted for 43.1% of exports, the Netherlands for 11.7%, and the United States for 11.6%. Collectively, these three markets represented 66.4% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports for retail sale medicaments with vitamins to Romania

Imports in kind, t

After two years of growth, Romania's imports of retail sale medicaments with vitamins declined. In 2020, the country imported 1,118 tonnes, a decrease of 4.3% from the previous year. Over the 2017-2020 period, imports increased by 5.5%, with an annualized growth rate of 1.8%. The highest volume was recorded in 2019 at 1,167 tonnes, while the largest annual increase occurred in 2019 at 9.5%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, t

From 2017 to 2020, Germany, France, and Hungary led Romania's imports of retail sale medicaments with vitamins in volume terms. Germany accounted for 32.5% of imports, France for 20.5%, and Hungary for 18.2%. Together, these three countries represented 71.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

Romania's imports of retail sale medicaments with vitamins grew for the second consecutive year. In 2020, imports totaled 56,136 thousand US dollars, up 8.3% year-over-year. Over the 2017-2020 period, imports increased by 16.9%, with a compound annual growth rate (CAGR) of 5.3%. The lowest value was recorded in 2018 at 46,213 thousand US dollars, which saw the largest annual decline of 3.8%. The largest annual increase occurred in 2019 at 12.1%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

From 2017 to 2020, Germany, Hungary, and France formed the main group of sources for Romania's imports of retail sale medicaments with vitamins in value terms. Germany accounted for 55.0% of imports, Hungary for 17.2%, and France for 6.2%. Together, these three countries represented 78.4% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020