Concentrated sweetened milk and cream market in Western Europe

Earlier Report Observations

The market for concentrated sweetened milk and cream in Western Europe experienced significant volatility between 2018 and 2023. After reaching 2 489 million US dollars in 2019, market size plummeted to 1 046 million US dollars in 2020. A sustained recovery followed, with the market expanding to 2 268 million US dollars by 2023, nearly matching its pre-contraction level. Production followed a similar trajectory, falling to 1 259 million US dollars in 2020 before recovering to 2 596 million US dollars in 2023.

By 2024, key market drivers included packaging innovations such as Brancourts Dairy's launch of a heat-treated, transparent 1.2 kg pouch for sweetened condensed milk, which enhanced product appeal and convenience. The broad availability in supermarkets and hypermarkets, coupled with a rising coffee culture and increased home baking, supported steady demand. Leading players like Arla Foods and Nestlé continued to shape the market, while new flavor introductions and attention to plant-based alternatives reflected evolving consumer preferences.

Production concentrated sweetened milk and cream in Western Europe

In kind, 2017-2020, K t

Top producers of concentrated sweetened milk and cream, 2017-2020

World map of production of concentrated sweetened milk and cream, 2017-2020

Following two consecutive years of growth, Western Europe's production volume of concentrated sweetened milk and cream declined. In 2019, production reached its peak at 674.0 K t, representing a 7.8% increase from the previous year. However, by 2020, output fell sharply to 327.0 K t, marking a significant 51.5% drop compared to 2019. Over the entire 2017-2020 period, production decreased by 47.2%, with an average annual decline rate of 19.2%.

Annual dynamics of production in Western Europe in kind, 2017-2020, K t

In value, 2017-2020, M $ US

After experiencing growth for two years, Western Europe's production value of concentrated sweetened milk and cream turned downward. In 2018, production value saw its largest increase at 17.5%. The peak was reached in 2019 with a value of 2 718 M $ US. By 2020, however, the value had fallen to 1 259 M $ US, representing a substantial 53.7% decrease from the previous year. Overall, from 2017 to 2020, production value declined by 43.9%, with an average annual reduction rate of 17.5%.

Annual dynamics of production in Western Europe in value, 2017-2020, M $ US

Exports concentrated sweetened milk and cream from Western Europe

Exports in kind, K t

Western Europe's exports of concentrated sweetened milk and cream in volume terms showed mixed trends. In 2018, exports reached their highest point at 180.0 K t, representing a 35.2% increase from the previous year. The following year, 2019, saw exports drop to their lowest level at 115.3 K t, a significant 36.0% decline. By 2020, exports recovered to 127.0 K t, showing a solid 10.2% year-over-year growth. Over the 2017-2020 period, exports decreased by 4.6%, with an average annual decline of 1.6%.

Annual dynamics of product's exports from Western Europe in kind, 2017-2020, K t

Between 2017 and 2020, Western Europe's exports of concentrated sweetened milk and cream in volume terms were distributed across a diverse range of partners. The United Kingdom accounted for 15.3% of exports, Spain for 4.8%, and China for 4.2%. Together, these three markets represented just 24.4% of total export volumes, indicating a broadly diversified partner base with no single destination dominating the trade.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Western Europe in kind, 2017-2020

Exports in value, M $ US

In value terms, Western Europe's exports of concentrated sweetened milk and cream followed a varied pattern. In 2018, exports experienced their largest decline at 4.4%. The following year, 2019, saw a modest 3.0% increase. By 2020, export value reached 400.1 M $ US, representing a slight 3.0% decrease compared to 2019. Over the 2017-2020 period, exports decreased by 4.5%, with an average annual decline rate of 1.5%.

Annual dynamics of product's exports from Western Europe in value, 2017-2020, M $ US

From 2017 to 2020, Western Europe's exports of concentrated sweetened milk and cream in value terms showed a highly diversified partner structure. The United Kingdom accounted for 13.5% of export value, China for 9.5%, and Hong Kong for 6.4%. Together, these three markets represented only 29.4% of total export value, while the remaining 70.6% was distributed across numerous other countries, reflecting a wide geographical spread of trade partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Western Europe in value, 2017-2020

Imports concentrated sweetened milk and cream to Western Europe

Imports in kind, K t

Western Europe's imports of concentrated sweetened milk and cream in volume terms showed considerable volatility during the period. In 2018, imports reached their lowest point at 10.7 K t, representing a sharp 52.3% decline from the previous year. The following year, 2019, saw imports surge to their peak at 40.4 K t, a dramatic 279.2% increase. By 2020, imports settled at 32.3 K t, showing a 20.0% contraction compared to 2019. The difference between the peak in 2019 and the trough in 2018 was 3.8 times, highlighting the market's instability.

Annual dynamics of product's imports to Western Europe in kind, 2017-2020, K t

Throughout the 2017-2020 period, Western Europe's imports of concentrated sweetened milk and cream in volume terms were sourced from a diverse range of suppliers. Spain accounted for 6.7% of import volumes, Italy for 1.6%, and Lithuania for 0.7%. Together, these three countries represented just 9.0% of total import volumes, indicating that imports were spread across many different sources rather than concentrated among a few key partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Western Europe in kind, 2017-2020

Imports in value, M $ US

Western Europe's imports of concentrated sweetened milk and cream in value terms followed an upward trend overall. In 2018, imports reached their highest value at 188.0 M $ US, representing a 10.8% increase from the previous year. The following year, 2019, saw a slight 2.1% decline. By 2020, import value stood at 187.0 M $ US, showing a modest 1.6% increase compared to 2019. Over the entire 2017-2020 period, imports increased by 10.3%, with an average annual growth rate of 3.3%.

Annual dynamics of product's imports to Western Europe in value, 2017-2020, M $ US

Between 2017 and 2020, Western Europe's imports of concentrated sweetened milk and cream in value terms were characterized by a diversified geographical structure. Spain accounted for 6.4% of import value, Italy for 3.8%, and Poland for 2.2%. Together, these three countries represented 12.4% of total import value, with the remaining 87.6% coming from numerous other sources, reflecting a broad base of supplying countries.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Western Europe in value, 2017-2020