Ceramic tiles, mosaics and finishing ceramics market in Hungary

Earlier Report Observations

Between 2018 and 2021, the Hungarian market for ceramic tiles, mosaics, and finishing ceramics expanded, with volume growing from 18.4 thousand m² to 20.3 thousand m² and value rising from 119.7 million US dollars to 151.2 million US dollars. This growth was primarily driven by increasing consumer expenditure on home interiors and strong demand for innovative products, particularly digitally printed ceramic tiles. New design trends, such as retro hexagonal and star-patterned tiles, alongside the popularity of wood- and stone-effect finishes, broadened the product range and stimulated consumption. The introduction of waterproof ceramic parquet and the sustained preference for large-format tiles in kitchens further contributed to market expansion.

Following the peak in 2021, market volume stabilized in 2022 at 19.9 thousand m², while value increased to 155.6 million US dollars, reflecting a shift towards higher-value segments. Bathroom tile trends that year emphasized natural wood-effect finishes, terracotta colors, and the use of oversized tiles to enhance the perception of space, with Hungarian manufacturer Zalakerámia actively developing products aligned with these modern styles. By 2024, the market experienced a significant contraction, with volume falling to 13.4 thousand m² and value dropping to 103.0 million US dollars.

Production ceramic tiles, mosaics and finishing ceramics in Hungary

In value, 2018-2021, K $ US

Hungary's production of ceramic tiles, mosaics, and finishing ceramics rebounded in 2021 after two years of contraction. Output reached 41 996 K $ US, marking a substantial 20.1% increase compared to 2020. Over the 2018-2021 period, production grew by 5.8%, with an average annual growth rate of 1.9%. The lowest value was recorded in 2020 at 34 978 K $ US, while the largest decline occurred in 2019 at 8.4%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

In kind, 2018-2021, K m²

Hungary's production of ceramic tiles, mosaics, and finishing ceramics declined for the second consecutive year in 2021. Output totaled 6 815 K m², representing a slight decrease of 0.8% compared to 2020. Between 2018 and 2021, production increased by 2.8%, equivalent to an annualized growth rate of 0.9%. The highest value was recorded in 2019 at 6 921 K m², which also saw the largest increase of 4.4%.

Annual dynamics of production in Hungary in kind, 2018-2021, K m²

Exports ceramic tiles, mosaics and finishing ceramics from Hungary

Exports in kind, K m²

Export volumes showed significant volatility during this period. The lowest point was recorded in 2019 at 644 K m², which also experienced the largest decline of 16.1%. Volumes then climbed to their peak in 2021, reaching 1 190 K m² and reflecting a substantial 77.5% increase from the previous year. Overall, there was a 1.8-fold difference between the minimum and maximum values.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, K m²

Between 2018 and 2021, Romania (38.6% of exports in kind), Czechia (14.0%), and Slovakia (12.1%) remained the top buyers of Hungarian ceramic tiles, mosaics, and finishing ceramics. Together, these three countries accounted for 64.8% of total exports in volume terms.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, M $ US

Export values displayed an unstable trend throughout the period. The lowest point was recorded in 2020 at 3.7 M $ US, while the largest decline occurred in 2019 at 28.6%. Values then peaked in 2021, reaching 6.5 M $ US and reflecting a significant 76.0% increase compared to 2020. Overall, there was a 1.8-fold gap between the trough and peak values.

Annual dynamics of product's exports from Hungary in value, 2018-2021, M $ US

From 2018 to 2021, Romania (34.9% of exports in value terms), Slovakia (16.5%), and Czechia (12.8%) made the largest contributions to Hungary's export revenues for ceramic tiles, mosaics, and finishing ceramics. Collectively, these three markets accounted for 64.1% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports ceramic tiles, mosaics and finishing ceramics to Hungary

Imports in kind, K m²

Hungary's imports of ceramic tiles, mosaics, and finishing ceramics increased for the third consecutive year in 2021. Import volumes reached 14 718 K m², representing a solid 10.1% year-over-year increase. Over the 2018-2021 period, imports grew by 17.6%, with an average annual growth rate of 5.6%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, K m²

Between 2018 and 2021, Poland (37.5% of imports in kind), Italy (26.3%), and Spain (8.3%) consistently dominated Hungary's import structure for ceramic tiles, mosaics, and finishing ceramics. Together, these three countries accounted for 72.1% of total import volumes.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, M $ US

Hungary's imports of ceramic tiles, mosaics, and finishing ceramics increased for the third consecutive year in 2021. Import value reached 115.7 M $ US, equivalent to a 28.2% rise compared to the previous year. Over the 2018-2021 period, imports grew by 35.6%, with an average annual growth rate of 10.7%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, M $ US

Throughout the 2018-2021 period, three key markets—Poland, Italy, and Spain—remained central to Hungary's imports of ceramic tiles, mosaics, and finishing ceramics in value terms. Together, they accounted for 76.7% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021