Ceramic sanitary ware market in Russia

Earlier Report Observations

The Russian ceramic sanitary ware market volume fluctuated between 14.8 million units in 2018 and 13.8 million units in 2024. Initial growth to 15.9 million units in 2019 was fueled by a weakening ruble, which reduced import affordability and accelerated import substitution, boosting domestic sales. This trend was interrupted in 2020 when the COVID-19 pandemic disrupted supply chains and consumer activity, causing the market to contract to 14.1 million units.

A partial recovery to 14.5 million units occurred in 2021, supported by state procurement programs and the expansion of product segments. However, sanctions and the exit of foreign manufacturers in 2022 led to a decline to 13.5 million units, even as online sales grew and retailers increased their share of private-label goods. The market further adjusted to 12.7 million units in 2023 under continued sanctions pressure, which stimulated local production adaptation. By 2024, sustained import substitution and rising government purchases helped the market rebound to 13.8 million units.

Production ceramic sanitary ware in Russia

In kind, 2018-2021, K unit

After two years of decline, Russia's ceramic sanitary ware production began to recover. In 2021, production reached 15 049 thousand units, marking a 7.6% increase from the previous year. However, looking at the period from 2018 to 2021, overall production decreased by 5.3%, which translates to an average annual decline of 1.8%. The lowest production level was recorded in 2020 at 13 984 thousand units, with that year also seeing the largest drop of 8.9%.

Annual dynamics of production in Russia in kind, 2018-2021, K unit

Exports ceramic sanitary ware from Russia

Exports in kind, K unit

Export volumes showed significant volatility during this period. The lowest point occurred in 2019 at 732 thousand units, while the peak was reached in 2020 at 2 409 thousand units, representing a 3.3-fold difference between these years. In 2021, Russia's ceramic sanitary ware exports totaled 2 349 thousand units, a 2.5% decrease from 2020. The most substantial decline was recorded in 2019 at 64.3%, while the largest increase occurred in 2020 with a remarkable 229.1% growth.

Annual dynamics of product's exports from Russia in kind, 2018-2021, K unit

From 2018 to 2021, Kazakhstan, Uzbekistan, and Belarus formed the core export markets for ceramic sanitary ware in volume terms. Kazakhstan accounted for 45.8% of exports, Uzbekistan for 11.0%, and Belarus for 8.7%. Together, these three countries represented 65.6% of Russia's total export flows during this period.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Russia in kind, 2018-2021

Exports in value, M $ US

Russia's ceramic sanitary ware exports have grown for three consecutive years. In 2021, export value reached 60.4 million US dollars, representing a 16.9% increase compared to 2020. Over the four-year period from 2018 to 2021, exports increased by 35%, which corresponds to an average annual growth rate of 10.5%.

Annual dynamics of product's exports from Russia in value, 2018-2021, M $ US

In value terms from 2018 to 2021, Kazakhstan, Belarus, and Uzbekistan were the primary export markets. Kazakhstan accounted for 43.7% of export value, Belarus for 11.4%, and Uzbekistan for 9.1%. Collectively, these three markets represented 64.1% of Russia's total ceramic sanitary ware export value during this timeframe.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Russia in value, 2018-2021

Imports ceramic sanitary ware to Russia

Imports in kind, K unit

Russia's ceramic sanitary ware imports have increased for three straight years. In 2021, import volume reached 1 939 thousand units, showing a 21.4% increase from 2020. Between 2018 and 2021, imports grew by 39.6%, equating to an average annual growth rate of 11.8%.

Annual dynamics of product's imports to Russia in kind, 2018-2021, K unit

From 2018 to 2021, China, Turkey, and Belarus were the main sources of ceramic sanitary ware imports to Russia in volume terms. China accounted for 39.9% of imports, Turkey for 9.0%, and Belarus for 7.7%. Together, these three countries supplied 56.5% of Russia's total import volume during this period.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Russia in kind, 2018-2021

Imports in value, M $ US

Ceramic sanitary ware imports to Russia have grown for two consecutive years. In 2021, import value reached 101.7 million US dollars, representing a substantial 41.4% increase year-over-year. Between 2018 and 2021, imports increased by 50.9%, which translates to an average annual growth rate of 14.7%. The lowest import value was recorded in 2019 at 66.8 million US dollars, with that year also seeing a slight decline of 0.9%.

Annual dynamics of product's imports to Russia in value, 2018-2021, M $ US

In value terms from 2018 to 2021, China, Germany, and Italy were the primary sources of ceramic sanitary ware imports to Russia. China accounted for 33.9% of import value, Germany for 8.7%, and Italy for 8.4%. Collectively, these three countries represented 51.0% of Russia's total import value during this period.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Russia in value, 2018-2021