Cellular rubber mats market in Italy

Earlier Report Observations

The market for cellular rubber mats in Italy demonstrated stability in 2018 and 2019, with annual production around 27 thousand tons. This period was followed by a severe contraction in 2020, when production and market volume each fell by nearly 50%, a downturn directly linked to the economic disruptions caused by the COVID-19 pandemic.

A strong recovery emerged in 2021, with market volume rising by over 30% to 18 thousand tons. This rebound was fueled by product innovation and a growing consumer preference for customized solutions. Specifically, Ford launched new thermoplastic rubber (TPE) mats featuring enhanced durability, safety certifications, and CAD-based customization, while Italian companies like MTM Shop expanded their ranges of vehicle-specific, 3D-shaped mats designed for superior fit and performance.

Market growth continued through 2022 and 2023, culminating in a significant expansion in 2024. Production surged to 33 thousand tons, and the total market value reached $244.1 million, indicating that the market had not only recovered but exceeded its pre-pandemic scale.

Production cellular rubber mats in Italy

In value, 2017-2020, M $ US

Italy's production of cellular rubber mats declined for the second year in a row. In 2020, output was valued at 127.5 million US dollars, marking a 39.1% decrease compared to the previous year. Between 2017 and 2020, production fell by 14.4%, which translates to an average annual decline of 5.1%. The peak value was recorded in 2018 at 221.5 million US dollars, with the largest increase of 48.6% also occurring that year.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

In kind, 2017-2020, t

The market showed significant volatility during this period. Production reached its highest point in 2019 and dropped to its lowest in 2020, with a 1.9-fold difference between these years. In 2020, Italy produced 14 439 tonnes of cellular rubber mats, representing a 48.0% decrease from the prior year. The maximum volume was recorded in 2019 at 27 774 tonnes, while the largest increase of 72.4% occurred in 2018.

Annual dynamics of production in Italy in kind, 2017-2020, t

Exports cellular rubber mats from Italy

Exports in kind, t

Italy's export volume of cellular rubber mats fell for the second consecutive year. In 2020, exports totaled 3 695 tonnes, down 13.1% from 2019. Between 2017 and 2020, exports decreased by 13.5%, averaging an annual decline of 4.7%. The highest volume was recorded in 2018 at 4 378 tonnes, with the largest increase of 2.5% also taking place that year.

Annual dynamics of product's exports from Italy in kind, 2017-2020, t

From 2017 to 2020, the geographical distribution of exports in volume terms was highly diversified. Germany accounted for 10.1% of exports, France for 9.9%, and Poland for 8.3%, together making up just 28.3% of total flows. The remaining 71.7% was spread across numerous smaller partner countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, K $ US

Italy's export value of cellular rubber mats declined for the second year in a row. In 2020, exports amounted to 39.351 million US dollars, a decrease of 7.8% from the previous year. Between 2017 and 2020, exports fell by 13.1%, with an average annual decline of 4.6%. The peak value was recorded in 2018 at 51.926 million US dollars. The largest decline of 17.8% occurred in 2019, while the largest increase of 14.6% was in 2018.

Annual dynamics of product's exports from Italy in value, 2017-2020, K $ US

During 2017–2020, the partner landscape for exports in value terms was broad. Germany represented 22.7% of exports, France 6.6%, and Poland 6.0%, together accounting for only 35.3% of total flows. A substantial 64.7% was distributed among many other countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports cellular rubber mats to Italy

Imports in kind, t

In 2020, Italy's import volume of cellular rubber mats reached 2 770 tonnes, showing a 7.3% year-on-year increase. Between 2017 and 2020, imports grew by 6.4%, averaging an annual rise of 2.1%. The lowest volume was recorded in 2019 at 2 583 tonnes, while the highest was in 2018 at 2 809 tonnes. The largest decline of 8.1% occurred in 2019, and the largest increase of 7.9% was in 2018.

Annual dynamics of product's imports to Italy in kind, 2017-2020, t

From 2017 to 2020, Bulgaria, China, and Czechia consistently remained the main sources for imports in volume terms. Bulgaria accounted for 35.5% of imports, China for 17.8%, and Czechia for 11.5%, together making up 64.8% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, K $ US

In 2020, Italy's import value of cellular rubber mats reached 15.938 million US dollars, marking a sharp decrease of 18.6% compared to 2019. Over the period 2017–2020, imports fell by 20.3%, with a compound annual growth rate of -7.3%. The largest increase of 13.8% was recorded in 2019.

Annual dynamics of product's imports to Italy in value, 2017-2020, K $ US

Between 2017 and 2020, China, Germany, and Bulgaria consistently held leading positions in the country structure of imports in value terms. China accounted for 27.2% of imports, Germany for 14.5%, and Bulgaria for 13.4%, jointly representing 55.1% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020