Earlier Report Observations
The U.S. market for fresh and chilled cauliflowers and broccoli expanded in 2019, with volume rising to 1 194 thousand tons. This growth was driven by increased consumer demand for fresh and frozen varieties, supported by health and convenience trends, alongside a greater supply of processed and value-added products like pre-cut florets.
Market volume recovered to 1 153 thousand tons in 2022 after a period of decline. Product innovations, such as frozen riced cauliflower and broccoli snacks, responded to the demand for convenient and healthy options, while retail sales of fresh and frozen produce grew with a focus on user-friendly, pre-cut formats.
In 2023, the market volume contracted to 924 thousand tons. Global factors, including the war in Ukraine and higher input costs, impacted prices and availability, contributing to the reduction in volume.
Table of content
- 1. Disclaimer
- 2. Terms of use of the report
- 3. Product codes in the statistical classifications used in the report
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4. Key Market Indicators and Trends
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4.1. Key Market Indicators
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4.1.1. In kind
- 4.1.1.1. Production, 2018-2023
- 4.1.1.2. Imports, 2018-2024
- 4.1.1.3. Exports, 2018-2024
- 4.1.1.4. Market size, 2018-2023
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4.1.2. In value
- 4.1.2.1. Production, 2018-2023
- 4.1.2.2. Imports, 2018-2024
- 4.1.2.3. Exports, 2018-2024
- 4.1.2.4. Market size, 2018-2023
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4.1.1. In kind
- 4.2. Market Trends and Factors
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4.1. Key Market Indicators
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5. Production
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5.1. Production in the United States
- 5.1.1. Annual dynamics of production in the United States in kind, 2018-2023, K t
- 5.1.2. Annual dynamics of production in the United States in value, 2018-2023, $ US
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5.2. Global production by Country, 2018-2023
- 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
- 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
- 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
- 5.2.4. Structure of production by countries in kind, 2018-2023
- 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
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5.1. Production in the United States
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6. Exports
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6.1. Exports (Direct Data*)
- 6.1.1. Exports - Total information
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6.1.2. Exports in kind, K t
- 6.1.2.1. Annual dynamics of product's exports from the United States in kind, 2018-2024, K t
- 6.1.2.2. Dynamics of product's exports in kind from the United States by countries, 2018-2024, K t
- 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
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6.1.3. Exports in value, M $ US
- 6.1.3.1. Annual dynamics of product's exports from the United States in value, 2018-2024, M $ US
- 6.1.3.2. Dynamics of product's exports in value from the United States by countries, 2018-2024, M $ US
- 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
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6.1.4. Average price of product's exports, $ US/t
- 6.1.4.1. Annual dynamics of average price of product's exports from the United States, 2018-2024, $ US/t
- 6.1.4.2. Dynamics of average price of product's exports from the United States by countries, 2018-2024, $ US/t
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6.2. Exports (Mirror Data)
- 6.2.1. Exports - Total information
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6.2.2. Exports in kind, K t
- 6.2.2.1. Annual dynamics of product's exports from the United States in kind, 2018-2024, K t
- 6.2.2.2. Dynamics of product's exports in kind from the United States by countries, 2018-2024, K t
- 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
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6.2.3. Exports in value, M $ US
- 6.2.3.1. Annual dynamics of product's exports from the United States in value, 2018-2024, M $ US
- 6.2.3.2. Dynamics of product's exports in value from the United States by countries, 2018-2024, M $ US
- 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
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6.2.4. Average price of product's exports, $ US/t
- 6.2.4.1. Annual dynamics of average price of product's exports from the United States, 2018-2024, $ US/t
- 6.2.4.2. Dynamics of average price of product's exports from the United States by countries, 2018-2024, $ US/t
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6.1. Exports (Direct Data*)
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7. Imports
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7.1. Imports (Direct Data*)
- 7.1.1. Imports - Total information
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7.1.2. Imports in kind, K t
- 7.1.2.1. Annual dynamics of product's imports to the United States in kind, 2018-2024, K t
- 7.1.2.2. Dynamics of product's imports in kind to the United States by countries, 2018-2024, K t
- 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
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7.1.3. Imports in value, M $ US
- 7.1.3.1. Annual dynamics of product's imports to the United States in value, 2018-2024, M $ US
- 7.1.3.2. Dynamics of product's imports in value to the United States by countries, 2018-2024, M $ US
- 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
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7.1.4. Average price of product's imports, $ US/t
- 7.1.4.1. Annual dynamics of average price of product's imports to the United States, 2018-2024, $ US/t
- 7.1.4.2. Dynamics of average price of product's imports to the United States by countries, 2018-2024, $ US/t
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7.2. Imports (Mirror Data)
- 7.2.1. Imports - Total information
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7.2.2. Imports in kind, K t
- 7.2.2.1. Annual dynamics of product's imports to the United States in kind, 2018-2024, K t
- 7.2.2.2. Dynamics of product's imports in kind to the United States by countries, 2018-2024, K t
- 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
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7.2.3. Imports in value, M $ US
- 7.2.3.1. Annual dynamics of product's imports to the United States in value, 2018-2024, M $ US
- 7.2.3.2. Dynamics of product's imports in value to the United States by countries, 2018-2024, M $ US
- 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
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7.2.4. Average price of product's imports, $ US/t
- 7.2.4.1. Annual dynamics of average price of product's imports to the United States, 2018-2024, $ US/t
- 7.2.4.2. Dynamics of average price of product's imports to the United States by countries, 2018-2024, $ US/t
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7.1. Imports (Direct Data*)
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8. Trade balance
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8.1. Trade balance (Direct Data)
- 8.1.1. In kind, K t
- 8.1.2. In value, M $ US
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8.2. Trade balance (Mirror Data)
- 8.2.1. In kind, K t
- 8.2.2. In value, M $ US
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8.1. Trade balance (Direct Data)
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9. Top buying and selling countries, 2018-2024
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9.1. Direct Data
- 9.1.1. Import in Value by Countries-buyers
- 9.1.2. Export in Value by Countries-suppliers
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9.2. Mirror Data
- 9.2.1. Import in Value by Countries-buyers
- 9.2.2. Export in Value by Countries-suppliers
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9.1. Direct Data
Production cauliflowers and broccoli in the United States
In kind, 2017-2020, K t
The United States was one of the world's top producers of cauliflowers and broccoli from 2017 to 2020, ranking third globally by production volume during this period.
Top producers of cauliflowers and broccoli, 2017-2020
World map of production of cauliflowers and broccoli, 2017-2020
Cauliflower and broccoli production in the United States fell for the third year in a row. In 2020, the country produced 1 131 thousand tonnes, marking a 6.5% decrease from the previous year. From 2017 to 2020, overall production dropped by 15.4%, which translates to an average annual decline of 5.4%.
Annual dynamics of production in the United States in kind, 2017-2020, K t
| Parameter | 2018 | 2019 | 2020 | CAGR | |
|---|---|---|---|---|---|
| 1 | Change from last year | (9.1%) | (0.4%) | (6.5%) | (5.4%) |
In value, 2017-2020, M $ US
In 2020, the value of cauliflower and broccoli output in the United States was 1 546 million US dollars, down 7.9% year-on-year. Between 2017 and 2020, production value fell by 13.9%, averaging a 4.9% annual decrease. The lowest value was recorded in 2018 at 1 543 million US dollars. The sharpest decline occurred in 2018 with a 14.1% drop, while the largest increase was in 2019 at 8.8%.
Annual dynamics of production in the United States in value, 2017-2020, M $ US
| Parameter | 2018 | 2019 | 2020 | CAGR | |
|---|---|---|---|---|---|
| 1 | Change from last year | (14.1%) | 8.8% | (7.9%) | (4.9%) |
Exports cauliflowers and broccoli from the United States
Exports in kind, K t
Cauliflower and broccoli exports from the United States decreased for the second consecutive year. In 2020, exports amounted to 119.5 thousand tonnes, showing a slight decline of 0.7% compared to 2019. From 2017 to 2020, exports fell by 2.6%, with an average annual rate of 0.9%. The peak was in 2018 at 135.9 thousand tonnes. The most significant drop was in 2019 at 11.5%, while the largest rise was in 2018 at 10.8%.
Annual dynamics of product's exports from the United States in kind, 2017-2020, K t
| Parameter | 2018 | 2019 | 2020 | CAGR | |
|---|---|---|---|---|---|
| 1 | Change from last year | 10.8% | (11.5%) | (0.7%) | (0.9%) |
From 2017 to 2020, Canada was the dominant destination for US cauliflower and broccoli exports in volume terms, accounting for 83.0% of total shipments, with the remainder distributed among other trading partners.
Structure of product's exports in kind by countries, 2017-2020
World map of product's exports from the United States in kind, 2017-2020
Exports in value, M $ US
US cauliflower and broccoli exports in value terms declined for the second year in a row. In 2020, exports reached 163.3 million US dollars, reflecting a modest decrease of 2.1% from 2019. The highest value was recorded in 2018 at 172.6 million US dollars. The largest decline occurred in 2019 at 3.3%, while the biggest increase was in 2018 at 4.7%.
Annual dynamics of product's exports from the United States in value, 2017-2020, M $ US
| Parameter | 2018 | 2019 | 2020 | CAGR | |
|---|---|---|---|---|---|
| 1 | Change from last year | 4.7% | (3.3%) | (2.1%) | (0.3%) |
Between 2017 and 2020, the export structure in value terms was heavily concentrated on Canada, which held an 86.9% share of total flows, with other partners making up the rest.
Structure of product's exports in value by countries, 2017-2020
World map of product's exports from the United States in value, 2017-2020
Imports cauliflowers and broccoli to the United States
Imports in kind, K t
After increasing for two years, US cauliflower and broccoli imports in volume terms declined. In 2020, imports registered 99.0 thousand tonnes, indicating a 5.6% year-on-year drop. Over the 2017-2020 period, imports grew by 44.5%, with a compound annual growth rate of 13.0%. The peak was in 2019 at 104.9 thousand tonnes, and the largest increase occurred in 2019 at 34.0%.
Annual dynamics of product's imports to the United States in kind, 2017-2020, K t
| Parameter | 2018 | 2019 | 2020 | CAGR | |
|---|---|---|---|---|---|
| 1 | Change from last year | 14.3% | 34.0% | (5.6%) | 13.0% |
From 2017 to 2020, US cauliflower and broccoli imports in volume were primarily sourced from Mexico and Canada, with their combined share reaching 99.3% of total inflows.
Structure of product's imports in kind by countries, 2017-2020
World map of product's imports to the United States in kind, 2017-2020
Imports in value, M $ US
Following a two-year rise, US cauliflower and broccoli imports in value terms contracted. In 2020, import volume totaled 122.2 million US dollars, representing a gradual decline of 5.2% compared to 2019. Over the 2017-2020 period, imports surged by 92.8%, with a compound annual growth rate of 24.5%. The highest value was in 2019 at 128.8 million US dollars, and the largest increase was in 2018 at 43.7%.
Annual dynamics of product's imports to the United States in value, 2017-2020, M $ US
| Parameter | 2018 | 2019 | 2020 | CAGR | |
|---|---|---|---|---|---|
| 1 | Change from last year | 43.7% | 41.5% | (5.2%) | 24.5% |
During 2017-2020, Mexico consistently represented 82.6% of total US cauliflower and broccoli imports in value terms, highlighting a strong focus on this market, while the remaining share was spread across other countries.
Structure of product's imports in value by countries, 2017-2020
World map of product's imports to the United States in value, 2017-2020
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