Market research

Capsicum and pimenta fruits market in Southern Europe

Release date: Mar 27, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Southern Europe" region includes following countries:

Albania

Andorra

Bosnia and Herzegovina

Croatia

Gibraltar

Greece

the Holy See

Italy

Malta

Montenegro

Portugal

San Marino

Serbia

Slovenia

Spain

North Macedonia

Earlier Report Observations

Between 2018 and 2022, the market volume for fresh capsicum and pimenta fruits in Southern Europe increased from 1.5 million tons to 1.9 million tons, while its value rose from 2.5 billion USD to 3.7 billion USD. The COVID-19 pandemic altered consumption habits, prioritizing health and freshness, which bolstered demand for fresh produce. Subsequently, sustained consumer interest in high-quality items and inflationary pressures, including elevated energy and agricultural input costs, drove pepper prices to historical highs, further increasing market value.

In 2023, market volume declined to 1.7 million tons, yet the market's value reached 4.0 billion USD. This shift reflected intensified competition from Morocco, which pressured Spanish production and export volumes. Concurrently, growing consumer preference for locally sourced, fresh produce helped maintain higher price levels within the domestic market.

For 2024, international competition remains prominent, with Mexico surpassing Spain in pepper export value. Technological innovation in cultivation and continued investment in refrigerated logistics are emphasized as key factors for sustaining the sector's competitiveness in the European market.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2024
    3. 4.1.2.3. Exports, 2018-2024
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Southern Europe
  1. 5.1.1. Annual dynamics of production in Southern Europe in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data*)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, K t
    2. 6.1.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, K t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's imports to Albania in kind, 2018-2024, K t
    2. 6.2.2.2. Dynamics of product's imports in kind to Albania by countries, 2018-2024, K t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Albania in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Albania by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Albania, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Albania by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data*)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, K t
    2. 7.1.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, K t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's exports from Albania in kind, 2018-2024, K t
    2. 7.2.2.2. Dynamics of product's exports in kind from Albania by countries, 2018-2024, K t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Albania in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Albania by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Albania, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Albania by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production capsicum and pimenta fruits in Southern Europe

In kind, 2017-2020, K t

Top producers of capsicum and pimenta fruits, 2017-2020

Source: SHEV.io

World map of production of capsicum and pimenta fruits, 2017-2020

Source: SHEV.io

Southern Europe's capsicum and pimenta fruits production has increased for the third consecutive year. In 2020, the region produced 2 420 thousand tonnes, marking a modest 5.5% increase compared to 2019. Looking at the broader period from 2017 to 2020, production grew by 11%, which translates to an annualized growth rate of 3.5%.

Annual dynamics of production in Southern Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.2%	5.0%	5.5%	3.5%

Source: SHEV.io

In value, 2017-2020, M $ US

Southern Europe's capsicum and pimenta fruits production has increased for the third consecutive year. In 2020, the output was valued at 3 904 million US dollars, showing a slight 1.3% increase from 2019. Over the 2017-2020 period, production value rose by 11.9%, with a compound annual growth rate of 3.8%.

Annual dynamics of production in Southern Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.8%	9.6%	1.3%	3.8%

Source: SHEV.io

Exports capsicum and pimenta fruits from Southern Europe

Exports in kind, K t

Southern Europe's capsicum and pimenta fruits exports have increased for the third consecutive year. In 2020, exports reached 930.5 thousand tonnes, representing a substantial 10.1% rise compared to 2019. Between 2017 and 2020, export volumes grew by 20.3%, equating to an annualized growth rate of 6.3%.

Annual dynamics of product's exports from Southern Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.9%	3.2%	10.1%	6.3%

Source: SHEV.io

From 2017 to 2020, Germany, France, and the Netherlands were the principal buyers of capsicum and pimenta fruits from Southern Europe. Germany accounted for 30.2% of exports in kind, France for 12.6%, and the Netherlands for 9.6%. Together, these three countries represented 52.5% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Southern Europe in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Southern Europe's capsicum and pimenta fruits exports have increased for the third consecutive year. In 2020, exports totaled 1 501 million US dollars, reflecting a moderate 5.7% increase from 2019. Between 2017 and 2020, export value grew by 21.2%, which corresponds to an annualized growth rate of 6.6%.

Annual dynamics of product's exports from Southern Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	6.5%	7.7%	5.7%	6.6%

Source: SHEV.io

Throughout 2017-2020, Germany, France, and the Netherlands remained the key export partners in value terms. Germany accounted for 33.0% of exports in value, France for 12.9%, and the Netherlands for 9.8%. Collectively, these three countries represented 55.7% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Southern Europe in value, 2017-2020

Source: SHEV.io

Imports capsicum and pimenta fruits to Southern Europe

Imports in kind, K t

Southern Europe's capsicum and pimenta fruits imports have increased for the third consecutive year. In 2020, imports stood at 196.3 thousand tonnes, showing a measured 9.5% increase compared to 2019. Over the 2017-2020 period, import volumes rose by 28.4%, with a compound annual growth rate of 8.7%.

Annual dynamics of product's imports to Southern Europe in kind, 2017-2020, K t

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.2%	11.5%	9.5%	8.7%

Source: SHEV.io

From 2017 to 2020, the country structure of imports in kind was highly diversified. Morocco accounted for 25.4% of imports in kind, France for 5.7%, and the Netherlands for 4.5%. Together, these three countries represented only 35.5% of total flows, with the remaining 64.5% coming from a long tail of smaller markets.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Southern Europe in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Southern Europe's capsicum and pimenta fruits imports have increased for the third consecutive year. In 2020, imports were valued at 319 million US dollars, reflecting a gradual 3.1% rise from 2019. Between 2017 and 2020, import value grew by 20.2%, equating to an annualized growth rate of 6.3%.

Annual dynamics of product's imports to Southern Europe in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.1%	11.0%	3.1%	6.3%

Source: SHEV.io

Over the 2017-2020 period, imports in value terms of capsicum and pimenta fruits to Southern Europe were not heavily concentrated. Morocco accounted for 25.0% of imports in value, the Netherlands for 7.4%, and France for 5.2%. Together, these three countries captured only 37.6% of total flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Southern Europe in value, 2017-2020

Source: SHEV.io