Market research

Capsicum and pimenta fruits market in Bhutan

Release date: Mar 27, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

From 2018 to 2020, the market volume for fresh capsicum and pimenta fruits in Bhutan expanded from 7 155 t to 9 332 t. This growth was supported by rising consumer demand for organic and locally sourced produce, a trend that strengthened as agriculture remained a cornerstone of the economy. While the sector faced inherent challenges like limited diversification and climatic variability, the underlying preference for healthy, sustainable options provided a consistent driver for the market during this period.

The market contracted sharply to 5 863 t in 2021, primarily due to a significant drop in domestic production. A recovery began in 2022, with volume reaching 6 780 t, aided by a substantial increase in imports. This import surge was facilitated by the established trade classification and tariff conditions under HS code 070960 for fresh produce, which streamlined market access. Concurrent price volatility in the dried chili pepper segment also contributed to supply-side adjustments within the fresh market.

Market volume stabilized at 6 919 t in 2023, shaped by the ongoing regulatory efforts of the Bhutan Agriculture and Food Regulatory Authority to enhance imported food control and by enduring consumer preferences. Government initiatives announced in 2024, aimed at transforming agri-food systems to boost production and achieve self-sufficiency, set a forward-looking context for the sector's development.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Bhutan
  1. 5.1.1. Annual dynamics of production in Bhutan in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in Bhutan in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data*)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Bhutan in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Bhutan by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Bhutan in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Bhutan by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Bhutan, 2018-2025, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's exports from Bhutan by countries, 2018-2025, $ US/t
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Bhutan in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Bhutan by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Bhutan in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Bhutan by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Bhutan, 2018-2025, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's exports from Bhutan by countries, 2018-2025, $ US/t
7. Imports
1. 7.1. Imports (Direct Data*)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Bhutan in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Bhutan by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Bhutan in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Bhutan by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Bhutan, 2018-2025, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's imports to Bhutan by countries, 2018-2025, $ US/t
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Bhutan in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Bhutan by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Bhutan in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Bhutan by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Bhutan, 2018-2025, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's imports to Bhutan by countries, 2018-2025, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production capsicum and pimenta fruits in Bhutan

In kind, 2018-2021, t

Top producers of capsicum and pimenta fruits, 2018-2021

Source: SHEV.io

World map of production of capsicum and pimenta fruits, 2018-2021

Source: SHEV.io

Bhutan's production of capsicum and pimenta fruits declined after two years of growth. In 2021, the country produced 5 864 tonnes, marking a 37.2% year-on-year decrease. Production peaked in 2020 at 9 333 tonnes, which represented the largest annual increase of 21.6%. Overall, between 2018 and 2021, production fell by 17.8%, averaging an annual decline of 6.3%.

Annual dynamics of production in Bhutan in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	7.6%	21.6%	(37.2%)	(6.3%)

Source: SHEV.io

Exports capsicum and pimenta fruits from Bhutan

Exports in kind, kg

Bhutan's capsicum and pimenta fruits exports declined for the third year in a row. In 2021, exports totaled 980 kilograms, a sharp 69.1% drop from the previous year. From 2018 to 2021, exports plummeted by 95.2%, with a compound annual growth rate of -63.7%.

Annual dynamics of product's exports from Bhutan in kind, 2018-2021, kg

Parameter		2019	2020	2021	CAGR
1	Change from last year	(46.6%)	(71.0%)	(69.1%)	(63.7%)

Source: SHEV.io

From 2018 to 2021, Bhutan's exports of capsicum and pimenta fruits were highly concentrated, with India accounting for 100.0% of all shipments.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Bhutan in kind, 2018-2021

Source: SHEV.io

Exports in value, $ US

Bhutan's capsicum and pimenta fruits exports in value terms fell for the third consecutive year. In 2021, exports amounted to 402 US dollars, an 84.3% decrease from 2020. Between 2018 and 2021, exports dropped by 95.9%, with an annualized decline of 65.5%.

Annual dynamics of product's exports from Bhutan in value, 2018-2021, $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(48.0%)	(49.5%)	(84.3%)	(65.5%)

Source: SHEV.io

Between 2018 and 2021, India was the overwhelming destination for Bhutan's capsicum and pimenta fruits exports in value terms, capturing 99.1% of the total.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Bhutan in value, 2018-2021

Source: SHEV.io

Imports capsicum and pimenta fruits to Bhutan

Imports in kind, kg

Bhutan's imports of capsicum and pimenta fruits in volume declined for the third straight year. In 2021, imports stood at 230 kilograms, down 88.4% year-on-year. From 2018 to 2021, imports fell by 99.5%, with an annualized rate of -82.5%.

Annual dynamics of product's imports to Bhutan in kind, 2018-2021, kg

Parameter		2019	2020	2021	CAGR
1	Change from last year	(74.6%)	(81.8%)	(88.4%)	(82.5%)

Source: SHEV.io

During 2018–2021, Bhutan's imports of capsicum and pimenta fruits in volume were almost entirely sourced from India, which held a 99.9% share of total imports.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Bhutan in kind, 2018-2021

Source: SHEV.io

Imports in value, $ US

Bhutan's capsicum and pimenta fruits imports in value terms decreased for the third year in a row. In 2021, imports totaled 161 US dollars, an 84.5% drop from 2020. Over the period 2018-2021, imports declined by 99.7%, with a compound annual growth rate of -85.0%.

Annual dynamics of product's imports to Bhutan in value, 2018-2021, $ US