Artists' colours market in Romania

Earlier Report Observations

The market for artists' colours in Romania expanded significantly from 2019 to 2021, with its value rising from 4.9 million to 8.8 million USD. This surge was driven by a sharp increase in imports, which more than doubled to 8.6 million USD in 2021, while domestic production also grew modestly. After peaking in 2021, the market contracted to 7.5 million USD in 2022 and then stabilized around 7.3–7.4 million USD in 2023 and 2024.

Urban transformation through street art in cities like Bucharest, Sibiu, and Ploiești during 2023 indicated sustained interest and consumption of painting materials. In 2024, an initiative to freeze prices for artistic materials until 2026 provided market stability, while the growth of online digital art festivals and a 7% rise in the digital advertising market supported ongoing demand for creative products.

Production artists' colours in Romania

In value, 2017-2020, K $ US

In 2020, the output of artists' colors in Romania was valued at 266.2 thousand US dollars, representing a slight decrease of 1.2% compared to the previous year.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

In kind, 2017-2020, kg

In 2020, Romania produced 13,173 kilograms of artists' colors, showing a modest increase of 2.0% from the year before.

Annual dynamics of production in Romania in kind, 2017-2020, kg

Exports artists' colours from Romania

Exports in kind, t

The market experienced notable fluctuations during this period. Exports reached their lowest point in 2017 and peaked in 2019, with a 4.7-fold difference between these years. In 2020, the volume of artists' colors exported from Romania was 5.9 metric tons, down by 1.4% from the previous year. The highest volume was recorded in 2019 at 5.9 metric tons, while the largest year-over-year increase occurred in 2018, at 143.7%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, t

From 2017 to 2020, the main markets for Romania's exports of artists' colors in volume terms were Moldova (21.8% of exports), Slovakia (19.6%), and Italy (17.8%). Together, these three countries accounted for 59.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

The market showed an unstable trend over this timeframe. The minimum value was recorded in 2017, and the maximum in 2019, with a 5.3-fold variation between them. In 2020, the value of artists' colors exported from Romania was 75 thousand US dollars, a decline of 20.1% from the previous year. The peak value was 93 thousand US dollars in 2019, and the largest increase happened in 2018, at 186.5%.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

During 2017–2020, the key partners for Romania's exports of artists' colors in value terms were Italy (33.9% of exports), Bulgaria (14.3%), and Slovakia (12.6%). Collectively, these three countries made up 60.8% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports artists' colours to Romania

Imports in kind, t

After two years of growth, imports of artists' colors into Romania declined. In 2020, Romania imported 894.3 metric tons of artists' colors, a decrease of 2.9% from the previous year. Over the period from 2017 to 2020, imports increased by 19.7%, with a compound annual growth rate (CAGR) of 6.2%. The highest volume was in 2019 at 920.8 metric tons, and the largest year-over-year increase was in 2018, at 18.1%.

Annual dynamics of product's imports to Romania in kind, 2017-2020, t

From 2017 to 2020, the main sources for Romania's imports of artists' colors in volume terms were China (38.1% of imports), Germany (10.2%), and France (9.0%). Together, these three countries accounted for 57.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

The value of artists' colors imported into Romania increased for the third consecutive year. In 2020, Romania imported a total of 5,132 thousand US dollars worth of artists' colors, up by 7.8% compared to the previous year. Between 2017 and 2020, imports grew by 58.1%, equivalent to an annualized rate of 16.5%.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

Data from 2017 to 2020 show that imports of artists' colors into Romania in value terms were not highly concentrated. China (24.6% of imports), Germany (12.4%), and Italy (10.7%) together accounted for only 47.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020