Market research

Apple market in Madagascar

Release date: Mar 28, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

The market volume for Fhesh apple in Madagascar remained highly stable from 2018 to 2023, oscillating between 7 752 t and 7 824 t annually. Domestic production held steady at 7 100–7 200 t per year, providing a consistent base. This stability was reinforced by advancements in agricultural organization, particularly in the Vakinankaratra region where cooperatives such as OVIVA improved management and supply chain structures for similar crops, likely fostering more efficient practices for apple growers.

Product innovation and external economic factors introduced new dynamics in the early 2020s. The launch of Fanta pomme by the Star group in 2023 represented a new entry in the fruit-based beverage segment, potentially increasing demand for apples. At the same time, international events like India's rice export restrictions impacted prices of essential goods, reducing consumer purchasing power and contributing to a minor market volume decline to 7 767 t in 2023. In 2024, ongoing efforts by the Syndicat des Industries de Madagascar to advocate for the agri-food sector and government interventions to stabilize prices through state-owned companies continued to frame the market landscape.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Madagascar
  1. 5.1.1. Annual dynamics of production in Madagascar in kind, 2018-2023, t
  2. 5.1.2. Annual dynamics of production in Madagascar in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Madagascar in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Madagascar by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Madagascar in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Madagascar by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/t
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Madagascar, 2018-2024, $ US/t
    2. 6.1.4.2. Dynamics of average price of product's imports to Madagascar by countries, 2018-2024, $ US/t
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Madagascar in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Madagascar by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Madagascar in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Madagascar by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/t
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Madagascar, 2018-2024, $ US/t
    2. 6.2.4.2. Dynamics of average price of product's imports to Madagascar by countries, 2018-2024, $ US/t
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Madagascar in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Madagascar by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Madagascar in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Madagascar by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/t
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Madagascar, 2018-2024, $ US/t
    2. 7.1.4.2. Dynamics of average price of product's exports from Madagascar by countries, 2018-2024, $ US/t
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Madagascar in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Madagascar by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Madagascar in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Madagascar by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/t
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Madagascar, 2018-2024, $ US/t
    2. 7.2.4.2. Dynamics of average price of product's exports from Madagascar by countries, 2018-2024, $ US/t
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production apple in Madagascar

In kind, 2017-2020, t

Top producers of apple, 2017-2020

Source: SHEV.io

World map of production of apple, 2017-2020

Source: SHEV.io

In 2019, Madagascar produced 7 100 tons of apples, which was the lowest level during this period. Production then increased slightly in 2020 to 7 112 tons, remaining broadly stable compared to the previous year. The largest decline occurred in 2018, when production fell by 0.2%.

Annual dynamics of production in Madagascar in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(0.2%)	(0.0%)	0.2%	(0.0%)

Source: SHEV.io

Exports apple from Madagascar

Exports in kind, t

Annual dynamics of product's exports from Madagascar in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

From 2017 to 2020, Madagascar's apple exports in kind showed a strong dependence on Comoros, which accounted for 100.0% of total export flows during this period.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Madagascar in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Annual dynamics of product's exports from Madagascar in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Throughout 2017–2020, Comoros remained the dominant and almost exclusive destination for Madagascar's apple exports in value terms, consistently holding a 100.0% share.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Madagascar in value, 2017-2020

Source: SHEV.io

Imports apple to Madagascar

Imports in kind, t

Between 2017 and 2020, Madagascar's apple imports in kind increased by 14.4%, representing an annualized growth rate of 4.6%. In 2018, imports reached their peak at 704.5 tons, marking a significant 22.0% increase from the previous year. However, imports then declined by 7.4% in 2019 to 660.5 tons, before showing a slight uptick of 1.3% in 2020.

Annual dynamics of product's imports to Madagascar in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	22.0%	(7.4%)	1.3%	4.6%

Source: SHEV.io

From 2017 to 2020, South Africa was the key partner for Madagascar's apple imports in kind, accounting for 94.9% of total import flows during this period.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Madagascar in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

Between 2017 and 2020, Madagascar's apple imports in value terms increased by 14.2%, with a compound annual growth rate of 4.5%. In 2018, imports reached their highest point at 902.8 thousand US dollars, representing a substantial 29.0% increase from the previous year. However, imports then declined by 6.8% in 2019, and fell further by 5.1% in 2020 to 798.7 thousand US dollars, marking the second consecutive year of decline.

Annual dynamics of product's imports to Madagascar in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	29.0%	(6.8%)	(5.1%)	4.5%

Source: SHEV.io

Throughout 2017–2020, South Africa remained the dominant and almost exclusive source for Madagascar's apple imports in value terms, consistently accounting for 92.8% of total import value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Madagascar in value, 2017-2020

Source: SHEV.io