Alcoholic beer market in Côte d'Ivoire

Earlier Report Observations

From 2018 to 2020, the Ivorian alcoholic beer market remained stable, with volumes hovering around 340-350 million liters. Intense competition between the two main players, Solibra (Castel group) and Brassivoire (Heineken joint venture), led to continuous product innovation, such as the launch of the CHILL flavored beer in a 25 cl disposable format, and aggressive marketing campaigns in bars and public spaces. Despite inflationary pressures and rising raw material costs due to the COVID-19 pandemic in 2020, brewers adjusted their pricing strategies, allowing the market to grow slightly to 349.8 million liters that year.

Market expansion accelerated from 2021 onward, with volume jumping to 383.6 million liters in 2021 and then surging by 23% to 471.9 million liters in 2022. This sharp increase was partly driven by Brassivoire's strategic decision to lower the price of its Ivoire bleue 60 cl bottle from 600 to 500 FCFA in September 2022, enhancing affordability and stimulating consumption. Concurrently, Brassivoire broadened its product portfolio while celebrating its fifth anniversary, and the overall growth of African beer production supported the market's expansion. By 2023, market volume reached 502.4 million liters, supported by rising disposable incomes and favorable demographics across the continent.

In 2024, the trend of product diversification continued with Solibra's launch of the premium international beer Corona Extra in Abidjan. Per capita beer consumption rose to 29 liters, up from 27.4 liters in 2022, reflecting sustained demand and market development, although high taxation on alcoholic beverages remained a constant feature of the operating environment.

Production alcoholic beer in Côte d'Ivoire

In kind, 2017-2020, M l

Top producers of alcoholic beer, 2017-2020

World map of production of alcoholic beer, 2017-2020

In 2020, Côte d'Ivoire produced 340.0 million liters of alcoholic beer, marking a 3.0% increase compared to the previous year. Over the period from 2017 to 2020, production grew by 13.3%, with a compound annual growth rate of 4.3%. The largest decline occurred in 2019, at 0.0%, while the most significant increase was recorded in 2018, at 10.0%.

Annual dynamics of production in Côte d'Ivoire in kind, 2017-2020, M l

Exports alcoholic beer from Côte d'Ivoire

Exports in kind, K l

Côte d'Ivoire's alcoholic beer export volume increased for the third consecutive year. In 2020, the country exported 189 thousand liters of alcoholic beer, which is 19.2% higher than the previous year. From 2017 to 2020, exports surged by 3,849.3%, with a compound annual growth rate of 240.5%.

Annual dynamics of product's exports from Côte d'Ivoire in kind, 2017-2020, K l

Between 2017 and 2020, Liberia and Guinea remained the primary buyers of alcoholic beer from Côte d'Ivoire, accounting for a combined share of 91.9% of total exports in volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Côte d'Ivoire in kind, 2017-2020

Exports in value, K $ US

The market exhibited volatility during the observed period. Export volumes reached their lowest point in 2018 and peaked in 2020, with a 38-fold difference between these years. In 2020, Côte d'Ivoire exported 144 thousand US dollars worth of alcoholic beer, representing a sharp increase of 242.4% compared to the prior year. The minimum value was recorded in 2018 at 4 thousand US dollars. The largest decline occurred in 2018, at 9.2%, while the most significant increase was in 2019, at 1,008.9%.

Annual dynamics of product's exports from Côte d'Ivoire in value, 2017-2020, K $ US

From 2017 to 2020, Liberia and Guinea led the ranking of buyers of alcoholic beer from Côte d'Ivoire, with a combined share of 73.8% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Côte d'Ivoire in value, 2017-2020

Imports alcoholic beer to Côte d'Ivoire

Imports in kind, K l

Cross-border shipments of alcoholic beer to Côte d'Ivoire declined for the second consecutive year. In 2020, imports amounted to 9,969 thousand liters, showing a substantial contraction of 22.4% compared to 2019. Over the period from 2017 to 2020, imports decreased by 33.3%, with a compound annual growth rate of -12.6%. The maximum volume was recorded in 2018 at 16,384 thousand liters. The largest increase occurred in 2018, at 9.6%.

Annual dynamics of product's imports to Côte d'Ivoire in kind, 2017-2020, K l

Between 2017 and 2020, three main markets—the Netherlands, Germany, and Belgium—together absorbed 84.4% of total imports in volume of alcoholic beer to Côte d'Ivoire.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Côte d'Ivoire in kind, 2017-2020

Imports in value, K $ US

Alcoholic beer deliveries to Côte d'Ivoire declined for the second consecutive year. In 2020, the country imported 6,337 thousand US dollars worth of alcoholic beer, corresponding to a sharp decline of 33.2% year-over-year. Between 2017 and 2020, imports decreased by 37.1%, equating to an annualized rate of -14.3%. The maximum value was recorded in 2018 at 13,019 thousand US dollars. The largest increase occurred in 2018, at 29.3%.

Annual dynamics of product's imports to Côte d'Ivoire in value, 2017-2020, K $ US

From 2017 to 2020, the Netherlands (59.9% of imports in value terms), Germany (17.8% of imports in value terms), and Belgium (7.7% of imports in value terms) were the main sources in the geographical breakdown of imports in value terms of alcoholic beer to Côte d'Ivoire, with a combined share of 85.4% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Côte d'Ivoire in value, 2017-2020