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Report Says Expanded US Jasmine Rice Acreage Could Pressure Thai Import Share

Ejan reports that the United States is accelerating jasmine rice cultivation across 126,000 rai in an effort to reduce annual rice imports of 1.5 million tonnes. The report raises risks for Thai growers and exporters, although no production forecast or import-reduction target was provided.

US cultivation plan targets import dependence

The United States is expanding domestic cultivation of jasmine rice in a move that could challenge Thailand’s position in the American market. Thai publication Ejan reports that US farmers are accelerating production across 126,000 rai, with the stated aim of reducing the country’s annual rice imports of 1.5 million tonnes.

The reported acreage signals an effort to replace at least part of imported supply with rice grown closer to American consumers. The available source material does not specify which US states are involved, when the expanded area will be harvested or how much finished rice it is expected to produce. It also does not identify the organizations or companies coordinating the cultivation.

Those missing figures are important. Planted area alone does not establish how much import demand could be displaced because the result will depend on yields, milling recovery, grain quality and whether the crop meets consumer expectations for jasmine rice. No yield estimate or production forecast was included in the report.

Thai suppliers face a market-share risk

For Thai growers and exporters, the immediate concern is not the full loss of the US market but gradual substitution. If domestically grown jasmine rice reaches commercial volumes and gains acceptance among distributors and consumers, American buyers could reduce orders from overseas suppliers or use local availability to negotiate harder on prices.

The impact would depend on how the US product compares with imported Thai fragrant rice in aroma, grain characteristics, consistency and cost. The source does not provide price comparisons, specifications or information on the rice varieties being planted. It therefore remains unclear whether the new acreage will compete directly with Thai jasmine rice in the premium segment or serve a broader fragrant-rice category.

Thailand’s exposure also cannot be quantified from the information provided. The figure of 1.5 million tonnes refers to annual US rice imports overall in the Ejan headline, not specifically to shipments from Thailand or to jasmine rice. Treating the entire volume as immediately replaceable would overstate the potential effect on Thai exporters.

Harvest data will determine the trade impact

The first commercial results will show whether 126,000 rai can produce enough marketable rice to change procurement patterns. Importers and distributors will watch harvested volume, quality consistency and the willingness of retailers and food-service buyers to substitute US-grown supply for established imported brands.

Thai exporters, meanwhile, may need to defend their position through product differentiation and reliable supply rather than compete solely on price. Producers will also be watching whether the US acreage represents a one-season initiative or the beginning of a sustained expansion. The source material provides no timetable for further planting.

For now, the development is a competitive warning rather than evidence that 1.5 million tonnes of imports will disappear. A measurable trade effect would require domestic output to rise, meet jasmine-rice quality requirements and replace actual import contracts. Until harvest volumes and purchasing data become available, the scale of displacement remains uncertain.

Full market analysis

Rice market in Thailand
Rice market in Thailand
28 March 2026
$500 Buy

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