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US to ban selected Canadian alcohol, whey, molasses and motorcycles from Tuesday

The United States will prohibit selected Canadian alcohol, whey, molasses and motorcycles from 12:01 a.m. ET on Tuesday. The measures target relatively narrow trade flows but raise supply and market-access risks for Canadian spirits producers, whey buyers and Quebec-based BRP.

US to ban selected Canadian alcohol, whey, molasses and motorcycles from Tuesday

Restrictions target four Canadian product groups

The United States is set to ban selected Canadian imports from 12:01 a.m. ET on Tuesday, extending a bilateral trade dispute already marked by steep tariffs. The restrictions cover most alcoholic beverages, eight types of whey, certain molasses products and motorcycles. They are narrower than earlier tariff measures and are not expected to disrupt Canada’s national economy, but they will close the US market to specific products and add uncertainty for affected manufacturers and traders.

The alcohol list includes beer, wine, whisky, bourbon, rum, vodka, vermouth, tequila, mezcal and brandy. Spirits represent most of Canada’s alcoholic beverage shipments to the United States. Canada exported around $1.2 billion of alcohol to the US last year, according to an analysis by Derek Holt, vice-president and head of capital markets economics at Scotiabank.

Spirits Canada CEO Cal Bricker said about half of the $2 billion in spirits produced annually in Canada is sold to the United States. The ban therefore affects an important outlet for distillers, although some suppliers say existing tariffs have already made sales commercially difficult. Matt Johnston of Ontario craft brewer Collective Arts said a 50 per cent tariff makes it extremely difficult to sell into the market.

Whey restrictions arrive during tight supply

The dairy component focuses on whey, a cheese-making byproduct used to increase the protein content of food and nutrition products. Demand for protein-rich products has contributed to shortages of food-grade whey protein and record prices. Nearly half of the $73 million in general and modified whey imported by the United States last year came from Canada, according to US trade data.

The prohibition applies to eight whey categories, including protein concentrates and modified whey, although those products account for only a fraction of the broader import figure. The immediate trade value may consequently be limited, but the timing creates another constraint for buyers operating in an already tight protein-ingredient market. Canadian suppliers must either redirect eligible production or wait for market access to reopen.

Molasses products covered by the measure include invert and cane molasses. The action follows lobbying by US sugar producers seeking stronger protection from lower-priced foreign sugar products. American producers have also accused Canadian refineries of importing mixtures of raw sugar, molasses and water as pure molasses to circumvent tariffs and quotas.

Quebec vehicle production faces a direct barrier

Canada exported only 5,092 motorcycles of all types in 2025, limiting the measure’s national economic effect. Its impact is more concentrated in Quebec. Canada placed US motorcycles, including Harley-Davidson models, under 50 per cent counter-tariffs in August, and the new American restriction now blocks selected Canadian vehicles from entering the US market.

BRP said its Can-Am Spyder and Canyon three-wheel roadsters, manufactured near its headquarters in Valcourt, Quebec, will be refused entry from Tuesday. Spokesperson Emilie Proulx said most production and shipments for the current season have already been completed, so the effect on fiscal 2027 should be limited. The company expects the restriction to begin threatening its financial performance next spring.

Holt described the alcohol, dairy and motorcycle bans as negligible in aggregate because Canada sends little dairy and few motorcycles south. Their significance lies instead in the use of outright prohibitions. Unlike a tariff, which allows trade to continue at a higher cost, a ban removes market access entirely and can force producers, distributors and customers to reorganize supply chains.

Full market analysis

Whey market in Canada
Whey market in Canada
27 March 2026
$500 Buy

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