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Kenya seeks deeper China tea ties to expand exports and value-added production

Kenya plans to use China’s zero-tariff access, processing investment and closer standards cooperation to increase tea sales to the Chinese market. The country aims to produce nearly 200 million kilograms of green and orthodox teas by 2030, while the two sides are considering an online auction platform.

Kenya seeks deeper China tea ties to expand exports and value-added production

Kenya targets a larger Chinese market

Kenya is seeking closer cooperation with China in tea production, technology transfer and market access as it works to expand exports to the world’s largest tea-consuming nation, according to the Tea Board of Kenya. The strategy combines preferential tariff treatment with investment in processing, product diversification and closer alignment with Chinese consumer requirements.

Tea Board CEO Willy Mutai said Kenya is using China’s zero-tariff policy and working with Chinese investors to create opportunities across the tea value chain. The board is supporting producers through farmer training, advisory services and market promotion to help Kenyan tea comply with international quality standards.

Kenya wants more Chinese companies to obtain export licenses and purchase tea directly from local suppliers. Mutai said Chinese companies are already exporting Kenyan tea to China, while traditional destinations including Pakistan, the United Kingdom, Sudan and Afghanistan continue to account for most shipments.

Processing technology and digital sales

Cooperation has extended to tea standards and production technology. Mutai said three companies have introduced Chinese tea-processing technologies in Kenya. One factory is operating with Chinese equipment configured to manufacture products suited to preferences in the Chinese market.

The two countries are also exploring the introduction of an online tea auction platform within the next three months. The proposed system is intended to improve trading efficiency and give buyers and sellers better market access. It would add a digital sales channel as Kenya seeks to diversify beyond its established export relationships.

Kenya is one of the world’s leading tea producers and the largest exporter of black Crush, Tear and Curl tea. China, however, offers greater potential for green tea, orthodox tea and specialty products. The Tea Board projects substantial growth in these value-added categories and aims to produce nearly 200 million kilograms of green and orthodox teas by 2030.

Quality, research and climate resilience

Mutai said Chinese buyers place particular value on quality, food safety and traceability. Kenya considers its limited pesticide use, favorable climate, agricultural practices and quality-assurance systems to be competitive strengths in meeting those requirements.

The partnership also covers research, training and skills development. Kenyan producers and researchers regularly receive training in China, while institutions from both countries are conducting projects to develop new varieties and tea products. Their work includes climate-resilient cultivars designed to provide higher yields and greater tolerance to drought and disease.

Kenyan researchers have developed 62 tea cultivars with different attributes using conventional breeding and molecular techniques, according to Mutai. The varieties are intended to help farmers operate across different agroecological zones and reduce their exposure to climate change.

The Tea Board is additionally working with Chinese partners on processing machinery, energy-efficient technology and product innovation. Chinese Ambassador to Kenya Guo Haiyan said agricultural modernization has become an important area of China-Africa cooperation under the Forum on China-Africa Cooperation. For Kenya’s tea industry, the immediate test will be whether technology, direct sourcing and tariff-free access can translate into sustained demand in a market with distinct product preferences.

Full market analysis

Tea market in Kenya
Tea market in Kenya
28 March 2026
$500 Buy

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