Brazil’s wine market reaches R$21.1 billion as consumption passes 3 litres per capita
Brazil’s wine market grew about 9% to R$21.1 billion in 2025, while annual consumption passed 3 litres per capita in June 2026. Rising demand is attracting international suppliers, although abundant supply and restrained price increases are squeezing margins.
Market value and consumption reach new levels
Brazil’s wine market generated about R$21.1 billion in 2025, an increase of approximately 9% from the previous year, according to data presented at the Adega Ideal industry seminar and reported by Bloomberg Línea. Total supply reached 54.5 million nine-litre cases, also up 9%, bringing the market close to the volumes recorded during the peak of the pandemic.
The expansion continued into 2026. Malu Sevieri, head of ProWine São Paulo, told BRcom that annual consumption passed 3 litres per capita in June. The figure remains low by international standards, but it marks an important threshold for a country where wine still represents a secondary item in most household budgets.
Red wine continues to dominate, accounting for about 70% of the still-wine market. White wine represents 20% and rosé 7.5%, according to Sevieri, who said white-wine consumption is expanding without displacing other categories. Sparkling wines are also gaining consumer interest.
Premium bottles lead growth as margins narrow
Growth is uneven across price segments. Bloomberg Línea reported that super-premium wine, defined in the Adega Ideal data as cases costing more than US$100 abroad, recorded revenue growth of about 15% in 2025. Premium cases priced between US$50 and US$99.99 grew by close to 10%, while the lowest-priced category, up to US$24.99 per case abroad, declined by 3%.
This premiumisation supports market value, but it does not remove pressure on importers and distributors. Ideal BI said supply is growing faster than demand, creating excess stocks and stronger retail promotions. Since 2018, the Brazilian currency has lost more than 50% of its value and cumulative inflation has reached 45%, yet consumer wine prices have risen only 13%. Much of the increase in import, logistics, financing and operating costs has therefore been absorbed within the supply chain.
Foreign wine remains central to the market. Agriculture Ministry figures show that Brazil imported 165.66 million litres in 2025, compared with exports of 7.35 million litres. Chile was the largest supplier by volume, followed in the overall ranking of wines consumed in Brazil by domestic production, Argentina, Portugal, Italy and Spain. France ranked seventh, although imports of French wine rose 10%, supported by strong demand for Chablis.
Domestic production and international competition expand
Brazil also has a substantial production base. The Ministry of Agriculture recorded more than 300 million litres of declared wine production in 2025, with 965 registered wineries across 327 municipalities and 7,361 direct jobs. Rio Grande do Sul accounted for 600 wineries, ahead of Santa Catarina with 102 and São Paulo with 86. The ministry listed 16,258 registered wines nationwide.
International interest is visible at ProWine São Paulo, whose 2026 edition is scheduled for 6-8 October. The event expects more than 2,000 producers from 43 countries and will occupy two pavilions for the first time. In 2025 it received more than 20,000 trade visitors, 87% of whom were decision-makers, according to the organiser. More producers and labels will broaden buyer choice, but the commercial opportunity comes with a clear constraint: suppliers must compete for a market that is growing while remaining highly sensitive to household purchasing power.
