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AISTA rejects India sugar shortage fears after 15% factory-price rise

India’s sugar trade association says domestic stocks are sufficient despite an approximately 15% rise in factory prices in less than a month. AISTA urged mills, traders and buyers to maintain supplies and avoid panic buying or speculative storage.

AISTA rejects India sugar shortage fears after 15% factory-price rise

Trade association says stocks are sufficient

The All India Sugar Trade Association has rejected reports of a domestic sugar shortage, arguing that India holds sufficient stocks to meet demand. The intervention follows an approximately 15% increase in factory-level sugar prices in less than a month and growing concern about availability after the central government restricted exports to protect domestic supply and keep prices stable.

Jagran reported that AISTA asked its members to ensure uninterrupted availability across the country. In a letter to members, the association cited a joint statement issued the previous week by the Indian Sugar and Bio-energy Manufacturers Association and the National Federation of Cooperative Sugar Factories. According to that statement, available inventories are adequate to satisfy domestic consumption.

Industry urged to prevent panic buying

AISTA president Praful Vithalani said the recent factory-price increase had created an unfounded perception that sugar was becoming scarce. He called on mills, trading houses, wholesalers, distributors and institutional consumers to take steps that keep supplies readily available throughout India.

The association compared the required response with the effort to maintain supplies during the COVID-19 pandemic. It advised companies to keep the supply chain operating smoothly and avoid conduct that could disrupt distribution. Members were specifically urged not to make panic purchases or hold sugar for speculative purposes. AISTA also asked businesses to comply with government rules and disregard misleading information and rumours.

The warning is relevant for the entire value chain. If wholesalers or large consumers build precautionary inventories in response to a rapid factory-price rise, short-term demand can increase even when the country has adequate physical stocks. That can tighten availability in individual markets and reinforce expectations of further price increases. AISTA’s message is therefore aimed not only at reassuring consumers but also at limiting behaviour that could turn concerns about scarcity into local supply pressure.

Retail and wholesale prices move higher

Government data cited by Jagran show that India’s average retail sugar price reached ₹47.9 per kilogram on 17 July. That compares with ₹47.01 per kilogram one month earlier, ₹46.48 three months earlier and ₹46.34 six months earlier. The figures indicate a gradual increase at retail level, although the movement is substantially smaller than the approximately 15% rise reported for factory prices in less than a month.

In the wholesale market, the reported benchmark increased from ₹4,294.70 to ₹4,447.57 per quintal over six months to 17 July. Higher factory and wholesale prices affect distributors, food processors and institutional buyers before they are fully reflected on retail shelves. Maintaining regular releases and distribution will consequently be important for limiting further price pressure.

Early start considered for 2026-27 season

Sugar mill owners have also agreed to consider beginning the 2026-27 season, which runs from October to September, as early as agro-climatic conditions allow. An earlier start could bring new-season sugar to the market sooner, but its timing will depend on crop and weather conditions.

India is among the world’s major sugar producers and exporters, but the current measures are focused on domestic availability. The export restriction reduces the volume accessible to overseas buyers while giving the local market priority. For mills and traders, the immediate issue is whether orderly distribution and existing stocks can contain prices until the next production cycle begins.

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